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150 years ago
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the business corporation
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was a relatively
insignificant institution.
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Today it is all pervasive.
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Like the church
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the monarchy
and the communist party
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in other times and places
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the corporation is today's
dominant institution.
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This documentary
examines the nature
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evolution impacts and
possible futures
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of the modern
business corporation.
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Initially given a narrow
legal mandate
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what has allowed today's
corporation to achieve
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such extraordinary power
and influence over our lives?
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We begin our inquiry as
scandals threaten to trigger
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a wide debate about the lack
of public control
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over big corporations.
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I think there is an overhang
over the market of distrust.
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listen 95 percent
or some percent
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huge percentage
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of the business
community are honest
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and unreveal
all their assets
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got compensation
programs that are balanced.
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But there are
some bad apples...
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the media debate about
the basic operating principles
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of the corporate world
was quickly reduced
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to a game of
follow the leader.
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I still happen to think
the United States
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is the greatest place
in the world to invest.
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We have some shake ups
that are going on
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because of a few
bad apples.
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Some people call me
a bad apple
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but I may be bruised
but I still taste sweet.
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Some people call me
a bad apple
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but I may be the sweetest
apple on the tree.
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These are not just
a bunch of bad apples.
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This is just
a few bad apples.
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This is not just
a few bad apples.
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You've gotta get rid
of the bad apples
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You can start
with Tyco
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Bad apples
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We know all
about WorldCom.
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Bad apples
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Xerox Corporation.
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Bad apples
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Arthur Anderson.
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Bad apples
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Enron obviously
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bad apples.
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K-mart Corporation
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Bad apples
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the fruit cart is
getting a little more full.
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I don�t think it's just a
few apples unfortunately.
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I think this is the worst
crisis of confidence
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in business.
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What's wrong
with this picture?
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Can we not pick
a better metaphor
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to describe the dominant
institution of our time?
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Through the voices of CEOs
whistle blowers
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brokers gurus and spies
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insiders and outsiders
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we present the corporation
as a paradox
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an institution which
creates great wealth
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but causes enormous
and often hidden harms.
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I see the corporation
as part of a jigsaw
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in society as a whole
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which if you remove it
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the picture�s incomplete.
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But equally if it's
the only part
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it's not going to work.
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A sports team.
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Some of us are
blocking and tackling.
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Some of us
are running the ball
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some of us are
throwing the ball.
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But we all have
a common purpose
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which is to succeed
as an organization.
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A corporations
like a family unit.
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People in a corporation work
together for a common end
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Like the telephone system
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it reaches almost
everywhere.
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It's extraordinarily powerful
it's pretty hard to avoid.
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And it transforms
the lives of people
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I think on balance
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for the better.
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The eagle
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soaring clear eyed
competitive
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prepared to strike
but not a vulture.
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Noble visionary majestic
that people can believe in
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and be inspired by
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that creates such
a lift that it soars.
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I can see that being
a good logo
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for the principled
company.
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Okay guys
enough bullshit.
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Corporations are
artificial creations.
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You might say
they�re monsters
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trying to devour as much
profit as possible
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at anyone's expense.
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I think of a whale.
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A gentle big fish
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which could swallow you
in an instant.
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Dr. Frankenstein's creation
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has overwhelmed and
overpowered him.
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As the corporate form
has done with us.
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The word corporate gets
attached in almost
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you know in a
pejorative sense to
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and gets married
with the word agenda.
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And one hears a lot about
the corporate agenda
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as though it is evil
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as though it is an agenda
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which is trying
to take over the world.
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Personally l don't
use the word "corporation "
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I use the word business.
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I will use the word
use the word company.
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I will use the words
business community
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cause I think that is a much
fairer representation
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than zeroing in on just
this word corporation.
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It's funny that I've taught
in a business school
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for as long as I have
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without ever having
been asked so pointedly
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to say what I think
a corporation is.
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... it is one form of
business ownership...?
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It's a group of individuals
working together to serve
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a variety of objectives.
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The principal one
of which is earning large
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growing sustained
legal returns
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for the people who
own the business.
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The modern corporation has
grown out of the industrial age.
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The industrial age
began in 1712
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with an Englishman named
Thomas Newcomen
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invented a steam driven
pump to pump water
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out of the English coalmine
so the English coalminers
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could get more
coal to mine
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rather than hauling
buckets of water
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out of the mine
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It was all about productivity
more coal per man hour.
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That was the dawn of
the industrial age.
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And then it became more
steel per man hour
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more textiles
per man hour
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more automobiles
per man hour
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and today it's more
chips per man hour
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more gizmos per man hour.
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The system is basically
the same system
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producing more
sophisticated products today.
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The dominant role of
corporations in our lives
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is essentially a product of
roughly the past century.
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Corporations were originally
associations of people
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who were chartered
by a state
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to perform some
particular function.
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Like a group of people
want to build abridge
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over the Charles River
or something like that.
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There were very few
chartered corporations
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in early United
States history.
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And the ones that existed
had clear stipulations
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in their state
issued charters
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how long they
could operate
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the amount of
capitalization
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what they made or did
or maintained
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a turnpike whatever was
in their charter
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and they didn't
do anything else.
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They didn't own or couldn't
own another corporation.
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Their shareholders
were liable.
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And so on.
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In both law and the culture
the corporation was considered
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a subordinate entity that was
a gift from the people
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in order to serve
the public good.
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So you have that history
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and we shouldn't
be misled by it
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it's not as if these
were the halcyon days
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when all corporations
served the public trust
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but there's a lot
to learn from that.
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The Civil War and the
Industrial Revolution
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created enormous growth
in corporations.
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And so there was an explosion
of railroads
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who got large federal
subsidies of land.
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Banking heavily
manufacturing
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And corporate lawyers
a century and a half ago
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realized that they needed
more power to operate
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And wanted to remove some
of the constraints
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that had historically been
placed on the corporate form.
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The 14th amendment
was passed
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at the end of the Civil War
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to give equal rights
to black people.
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And therefore it said
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No state can deprive
any person of life
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liberty or property
without due process of law.
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And that was intended
to prevent the states
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from taking away life
liberty or property
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from black people
as they had done
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for so much of
our history.
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And what happens is the
corporations come into court
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and corporation lawyers
are very clever.
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And they say
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Oh you cant deprive
a person of life
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liberty or property.
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We are a person.
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A corporation is a person.
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And so supreme court
goes along with that.
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And what was particularly
grotesque about this was
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that the 14th amendment
was passed
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to protect newly
freed slaves.
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So for instance
between 1890 and 1910
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there were 307 cases brought
before the court
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under the 14th amendment.
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288 of these brought
by corporations
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19 by African Americans.
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600000 people were killed
to get rights for people
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and then with strokes of
the pen over the next 30years
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judges applied those rights
to capital and property
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while stripping them
from people.
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Everybody makes a mistake
once in a while
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but I just cant be
personally responsible.
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That's one of the weaknesses
of a partnership
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isn't it Sid?
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Well maybe you�d better
incorporate the store.
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Incorporate?!
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Yes
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Incorporating would give you
the big advantage of
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what you want right now
limited liability.
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You start with a
group of people
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who wanna invest their
money in accompany.
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Then these people apply for
a charter as a corporation.
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This government issues a
charter to that corporation.
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Now that corporation operates
legally as an individual person
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it is not a group of people
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it is under the law
a legal person.
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Imperial Steel Incorporated
has many of the legal rights
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00:11:47,147 --> 00:11:48,500
of a person.
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It can buy and
sell property...
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It can borrow money.
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It can sue in court
and be sued.
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It can carry
on a business.
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Imperial Steel
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00:12:00,587 --> 00:12:03,385
along with thousands
of other legal persons
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is a part of our
daily living.
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00:12:06,347 --> 00:12:08,702
It is a member
of our society.
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Having acquired the legal rights
and protections of a person
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the question arises
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What kind of person
is the corporation?
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Corporations were given
the rights of immortal persons.
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But then special
kinds of persons
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persons who had no
moral conscience.
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These are a special
kind of persons
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which are designed by law
to be concerned
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only for their
stockholders.
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And not say what
are sometimes
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00:12:42,827 --> 00:12:44,055
called their stakeholders
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like the community or the
work force or whatever.
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The great problems of having
corporate citizens
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is that they aren�t
like the rest of us.
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As Baron Thurlow in England
is supposed to have said
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They have no soul to save
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and they have no body
to incarcerate.
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00:13:02,787 --> 00:13:04,539
I believe the mistake that
a lot of people make
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00:13:04,707 --> 00:13:05,935
when they think
about corporations
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00:13:06,147 --> 00:13:10,541
is they think you know
corporations are like us.
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00:13:10,542 --> 00:13:14,935
General Electric is a kind
old man with lots of stories.
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00:13:14,947 --> 00:13:18,986
Nike young energetic.
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00:13:19,267 --> 00:13:21,258
Microsoft aggressive
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00:13:21,627 --> 00:13:26,382
McDonald's young
outgoing enthusiastic
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00:13:26,383 --> 00:13:29,583
Monsanto immaculately dressed
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00:13:29,667 --> 00:13:32,261
Disney goofy.
262
00:13:32,547 --> 00:13:35,983
The Body Shop
um deceptive
263
00:13:35,984 --> 00:13:37,386
very lovely.
264
00:13:39,267 --> 00:13:40,416
Do you know what the
body shop is?
265
00:13:40,707 --> 00:13:41,466
Nope.
266
00:13:41,467 --> 00:13:43,537
They have feelings
they have politics
267
00:13:43,867 --> 00:13:45,300
they have belief systems
268
00:13:45,307 --> 00:13:46,979
they really only
have one thing
269
00:13:47,227 --> 00:13:48,501
the bottom line
270
00:13:48,667 --> 00:13:51,022
How to make as much
money as they can
271
00:13:51,067 --> 00:13:52,261
in any given quarter.
272
00:13:52,507 --> 00:13:53,383
That's it.
273
00:13:53,467 --> 00:13:55,298
Of course they
make a profit
274
00:13:55,387 --> 00:13:56,826
and it's a good thing.
275
00:13:56,827 --> 00:13:59,580
That's the incentive that
makes capitalism work.
276
00:13:59,707 --> 00:14:02,426
To give us more
of the things that wanted.
277
00:14:02,867 --> 00:14:05,586
That�s the incentive that
other economic systems lack.
278
00:14:05,587 --> 00:14:08,306
People accuse
us of only paying attention
279
00:14:08,467 --> 00:14:09,681
to the economic leg
280
00:14:09,682 --> 00:14:10,866
because they think
281
00:14:10,867 --> 00:14:12,823
that�s what a business
persons mind set is
282
00:14:13,267 --> 00:14:14,824
it's just money.
283
00:14:14,825 --> 00:14:16,381
And it's not so
284
00:14:16,627 --> 00:14:19,016
because we as
business people
285
00:14:19,027 --> 00:14:22,940
know that wanted to certainly
address the environment
286
00:14:22,941 --> 00:14:27,463
but also wanted to be seen as
287
00:14:27,667 --> 00:14:29,862
constructive members
of society.
288
00:14:30,067 --> 00:14:33,776
There are companies that do
good for the communities.
289
00:14:33,907 --> 00:14:35,659
They produce
services and goods
290
00:14:35,827 --> 00:14:38,705
that are of value to all of us
291
00:14:38,707 --> 00:14:40,504
that make our
lives better
292
00:14:40,627 --> 00:14:42,219
and that's a good thing.
293
00:14:42,547 --> 00:14:47,416
The problem comes in in
the profit motivation here
294
00:14:47,417 --> 00:14:48,575
because these people
295
00:14:48,787 --> 00:14:51,761
there�s no such
thing as enough.
296
00:14:51,762 --> 00:14:54,736
And I always
counterpoint out
297
00:14:55,027 --> 00:14:57,382
there�s no organization
on this planet
298
00:14:57,427 --> 00:15:01,340
that can neglect
its economic foundation.
299
00:15:01,547 --> 00:15:05,460
Even someone living under
a banyan tree is dependent
300
00:15:05,461 --> 00:15:08,060
on support from someone.
301
00:15:08,267 --> 00:15:11,896
Economic leg has to be
addressed by everyone.
302
00:15:12,307 --> 00:15:15,666
It's not just
a business issue.
303
00:15:15,667 --> 00:15:18,500
But unlike someone
under a banyan tree
304
00:15:18,867 --> 00:15:20,380
all publicly
traded corporations
305
00:15:20,381 --> 00:15:21,456
has been structured
306
00:15:21,747 --> 00:15:23,658
through a series
of legal decisions
307
00:15:23,667 --> 00:15:27,785
to have a peculiar and
disturbing characteristic.
308
00:15:27,987 --> 00:15:29,906
They are required
by law
309
00:15:29,907 --> 00:15:32,501
to place the financial
interests of their owners
310
00:15:32,787 --> 00:15:35,540
above competing interests.
311
00:15:35,667 --> 00:15:38,026
In fact the corporation
is legally bound
312
00:15:38,027 --> 00:15:40,825
to put its bottom line
ahead of everything else
313
00:15:40,907 --> 00:15:44,980
even the public good.
314
00:15:45,227 --> 00:15:46,296
That�s not
a law of nature
315
00:15:46,467 --> 00:15:48,139
that's a very
specific decision.
316
00:15:48,387 --> 00:15:50,617
In fact
a judicial decision.
317
00:15:50,787 --> 00:15:53,666
So they�re concerned only
for the short term profit
318
00:15:53,667 --> 00:15:56,579
of their stockholders who are
very highly concentrated.
319
00:15:59,867 --> 00:16:05,021
To whom do these
companies owe loyalty?
320
00:16:05,147 --> 00:16:06,726
What does loyalty mean?
321
00:16:06,727 --> 00:16:08,305
Well it turns
out that
322
00:16:08,507 --> 00:16:10,657
that was a rather
naive concept anyways
323
00:16:10,867 --> 00:16:13,266
as corporations are
always owed obligation
324
00:16:13,267 --> 00:16:15,986
to themselves to get large
and to get profitable.
325
00:16:16,147 --> 00:16:17,341
In doing this
326
00:16:17,587 --> 00:16:20,542
it tends to be more
profitable to the extent
327
00:16:20,543 --> 00:16:23,498
it can make other
people pay for the bills
328
00:16:23,627 --> 00:16:26,505
for its impact
on society.
329
00:16:26,507 --> 00:16:28,782
There's a terrible word that
economists use for this
330
00:16:28,907 --> 00:16:30,545
called externalities.
331
00:16:30,827 --> 00:16:35,617
An externality is the effect
of a transaction
332
00:16:35,618 --> 00:16:37,782
between two individuals.
333
00:16:38,307 --> 00:16:41,617
Third party who
has not consented to
334
00:16:41,667 --> 00:16:44,545
or played any role
in the carrying out
335
00:16:44,547 --> 00:16:45,986
of that transaction
336
00:16:45,987 --> 00:16:47,739
And there are real
problems in that area.
337
00:16:47,907 --> 00:16:51,741
There�s no
doubt about it.
338
00:16:51,747 --> 00:16:54,625
Running a business is
a tough proposition.
339
00:16:55,107 --> 00:16:59,225
There are costs to be
minimized at every turn
340
00:16:59,427 --> 00:17:01,861
and at some point
the corporation says
341
00:17:01,862 --> 00:17:04,295
you know let somebody
else deal with that.
342
00:17:04,707 --> 00:17:07,699
Let's let somebody else
supply the military power
343
00:17:07,700 --> 00:17:10,340
to the middle east to protect
the oil at its source.
344
00:17:10,467 --> 00:17:14,096
Let's let somebody else build
the roads that we can drive
345
00:17:14,267 --> 00:17:15,905
these automobiles on.
346
00:17:16,187 --> 00:17:20,021
Let's let somebody
else have those problems
347
00:17:20,027 --> 00:17:23,224
And that is where
externalities come from
348
00:17:23,387 --> 00:17:26,663
that notion of let somebody
else deal with that.
349
00:17:26,747 --> 00:17:29,146
I got all I can
handle myself.
350
00:17:29,147 --> 00:17:31,536
A corporation is an
externalizing machine
351
00:17:31,547 --> 00:17:35,017
in the same way that a shark
is a killing machine.
352
00:17:35,387 --> 00:17:39,221
Each one is designed
in a very efficient way
353
00:17:39,227 --> 00:17:41,741
to accomplish
particular objectives.
354
00:17:42,107 --> 00:17:43,938
In the achievement
of those objectives
355
00:17:44,027 --> 00:17:48,305
there isn�t any question
of malevolence or of will.
356
00:17:48,347 --> 00:17:50,258
The enterprise
has within it
357
00:17:50,267 --> 00:17:51,859
and the shark
has within it
358
00:17:52,187 --> 00:17:54,496
those characteristics that
enable it to do that
359
00:17:54,587 --> 00:17:56,543
for which it was designed.
360
00:17:56,627 --> 00:17:58,777
The pressure is
on the corporation
361
00:17:58,907 --> 00:18:02,138
to deliver results now
362
00:18:02,227 --> 00:18:04,146
and to externalize
any cost
363
00:18:04,147 --> 00:18:06,342
that this unwary
or uncaring public
364
00:18:06,547 --> 00:18:08,503
will allow it
to eternalize.
365
00:18:20,027 --> 00:18:21,540
To determine the kind
of personality
366
00:18:21,541 --> 00:18:22,820
that drives the corporation
367
00:18:22,907 --> 00:18:25,216
to behave like
an externalizing machine
368
00:18:25,307 --> 00:18:26,376
we can analyze it
369
00:18:26,747 --> 00:18:28,465
like a psychiatrist
would a patient.
370
00:18:30,587 --> 00:18:32,418
We can even formulate
a diagnosis
371
00:18:32,507 --> 00:18:34,975
on the basis of typical
case histories of harm
372
00:18:34,976 --> 00:18:37,137
that is inflicted
on others
373
00:18:37,307 --> 00:18:39,423
selected from a universe
of corporate activity.
374
00:18:55,827 --> 00:18:56,782
Well this is the office
375
00:18:57,267 --> 00:18:59,186
of the national
labour committee
376
00:18:59,187 --> 00:19:02,304
here in the garment area
of New York City.
377
00:19:02,467 --> 00:19:06,106
It's a little
bit dishevelled.
378
00:19:06,107 --> 00:19:09,702
These are all from
different campaigns.
379
00:19:09,947 --> 00:19:13,019
To make this stuff
concrete as possible
380
00:19:13,307 --> 00:19:16,777
we purchased all of
the products from the factories
381
00:19:16,778 --> 00:19:17,146
that we're talking about.
382
00:19:17,147 --> 00:19:21,618
This shirt sells
for $ 14.99.
383
00:19:21,947 --> 00:19:25,178
And the women who made
this shirt got paid $ 0.03.
384
00:19:25,307 --> 00:19:28,219
Liz Claiborne jackets
made in El Salvador
385
00:19:28,220 --> 00:19:30,541
The jackets are $ 178
386
00:19:30,867 --> 00:19:32,778
and the workers were
paid $ 0.74
387
00:19:32,787 --> 00:19:34,539
for every jacket they made.
388
00:19:34,707 --> 00:19:36,982
Alpine car stereos
$ 0.31 an hour.
389
00:19:37,107 --> 00:19:38,062
It's not just sneakers.
390
00:19:38,067 --> 00:19:39,216
It's not just apparel.
391
00:19:39,507 --> 00:19:41,384
It's everything.
392
00:19:44,627 --> 00:19:47,539
We were in Honduras
393
00:19:47,867 --> 00:19:50,301
and some workers they knew
what kind of work we did
394
00:19:50,302 --> 00:19:52,622
and they approached
us and said
395
00:19:52,667 --> 00:19:55,022
conditions in our
factory are horrible.
396
00:19:55,067 --> 00:19:56,739
Will you please
meet with us.
397
00:19:56,987 --> 00:19:57,863
And we said we would.
398
00:19:57,947 --> 00:20:00,142
But you cant meet in
the developing world
399
00:20:00,347 --> 00:20:02,577
you cant walk up in
a factory with your notebook
400
00:20:02,747 --> 00:20:04,499
and workers come
up and interview them.
401
00:20:04,667 --> 00:20:05,816
I mean there's
goons there�s spies
402
00:20:05,817 --> 00:20:06,298
the military police
403
00:20:06,587 --> 00:20:09,226
so you do everything
in a clandestine manner.
404
00:20:09,227 --> 00:20:10,306
We are about
to start the meeting
405
00:20:10,427 --> 00:20:12,145
and in walk three guys
406
00:20:12,347 --> 00:20:14,065
very tough looking guys.
407
00:20:14,267 --> 00:20:16,223
The company had found
out about our meeting
408
00:20:16,224 --> 00:20:17,302
and sent these spies.
409
00:20:17,627 --> 00:20:19,379
Obviously we didn�t
have the meeting.
410
00:20:19,467 --> 00:20:21,264
But these young girls
were really bright
411
00:20:21,267 --> 00:20:23,019
And as they
were leaving
412
00:20:23,187 --> 00:20:24,146
away from the eyesight
of the spies
413
00:20:24,147 --> 00:20:26,342
they started to put their hands
underneath the table.
414
00:20:26,547 --> 00:20:28,902
And I put my hand
under there
415
00:20:28,947 --> 00:20:30,778
and they put into my hand
their pay stubs.
416
00:20:30,867 --> 00:20:33,745
So wed know
who they were
417
00:20:34,227 --> 00:20:35,103
what they were paid
418
00:20:35,187 --> 00:20:36,984
and the labels that
they made in the factory
419
00:20:37,107 --> 00:20:39,026
so wed know who
they worked for.
420
00:20:39,027 --> 00:20:41,746
So I took my hand
after everyone had left.
421
00:20:41,867 --> 00:20:43,186
And in the palm
of my hand
422
00:20:43,307 --> 00:20:44,979
was the face was of
Kathy Lee Gifford
423
00:20:45,227 --> 00:20:47,146
And on the bottom
of it was
424
00:20:47,147 --> 00:20:49,741
A portion of the proceeds
from the sale of this garment
425
00:20:50,027 --> 00:20:52,985
would be donated to various
children�s charities.
426
00:20:52,986 --> 00:20:55,137
Very touching
gets you right here.
427
00:20:55,307 --> 00:20:57,218
Wal-Mart is telling you
if you purchase these pants
428
00:20:57,707 --> 00:20:59,106
and Kathy Lee
is telling you
429
00:20:59,147 --> 00:21:00,121
if you purchase
these pants
430
00:21:00,122 --> 00:21:01,096
you will be
helping children.
431
00:21:01,547 --> 00:21:02,866
The problem was
432
00:21:02,987 --> 00:21:04,579
the people that
handed us this label
433
00:21:04,580 --> 00:21:05,746
were 13 years of age.
434
00:21:06,827 --> 00:21:10,615
Do many people
in your family work here?
435
00:21:10,616 --> 00:21:11,506
Just me.
436
00:21:11,507 --> 00:21:11,825
How many people
do you support?
437
00:21:11,987 --> 00:21:13,545
Eight people?
438
00:21:13,907 --> 00:21:15,977
And how do you do it with
that salary is it enough?
439
00:21:15,978 --> 00:21:18,216
No.
440
00:21:20,027 --> 00:21:21,665
Let's look at it from
a different point of view
441
00:21:21,947 --> 00:21:23,585
Let's look at it
from a point of view
442
00:21:23,867 --> 00:21:30,659
of the people in Bangladesh
who are starving to death.
443
00:21:30,660 --> 00:21:34,057
The people in China
who are starving to death
444
00:21:34,427 --> 00:21:37,624
and the only thing that they
have to offer to anybody
445
00:21:37,787 --> 00:21:41,205
that is worth anything
446
00:21:41,206 --> 00:21:44,506
is their low
cost labour.
447
00:21:44,507 --> 00:21:47,624
And in effect what
they�re saying to the world
448
00:21:47,867 --> 00:21:51,018
is they have this big
flag that says
449
00:21:51,227 --> 00:21:53,146
Come over and hire us.
450
00:21:53,147 --> 00:21:55,945
We will work
for $ 0.10 an hour.
451
00:21:56,027 --> 00:21:58,222
Because $ 0.10 an hour
will buy us the rice
452
00:21:58,427 --> 00:22:01,225
that's wanted not
to starve.
453
00:22:01,307 --> 00:22:05,380
And come and rescue us
from our circumstance.
454
00:22:05,627 --> 00:22:08,986
And so when Nike comes in
455
00:22:08,987 --> 00:22:11,376
they are regarded by
everybody in the community
456
00:22:11,387 --> 00:22:12,945
as an enormous godsend.
457
00:22:18,907 --> 00:22:19,896
Hey wait!
458
00:22:20,307 --> 00:22:22,821
You are not
permitted to be here!
459
00:22:22,822 --> 00:22:23,457
The door was wide open.
460
00:22:23,667 --> 00:22:24,417
No no no no no.
461
00:22:24,627 --> 00:22:25,503
That�s my clothes.
462
00:22:25,507 --> 00:22:26,303
Those are my clothes.
463
00:22:26,467 --> 00:22:28,185
This is not your clothes.
464
00:22:28,387 --> 00:22:29,786
Why your camera!?
465
00:22:29,787 --> 00:22:30,936
Don�t touch the woman.
466
00:22:30,937 --> 00:22:31,782
Why!?
467
00:22:31,987 --> 00:22:33,978
This is a private company.
468
00:22:34,387 --> 00:22:38,062
Without permission
how can you come here?
469
00:22:38,227 --> 00:22:40,661
Yes well the door
was wide open
470
00:22:40,662 --> 00:22:43,061
The doors
for employees
471
00:22:43,062 --> 00:22:44,619
not for you.
472
00:22:45,907 --> 00:22:47,181
We went through
the garbage dump
473
00:22:47,347 --> 00:22:48,257
in the Dominican
Republic.
474
00:22:48,307 --> 00:22:49,262
We always do this
kind of stuff
475
00:22:49,267 --> 00:22:50,666
we dig around.
476
00:22:51,107 --> 00:22:53,462
One day we found
a big pile
477
00:22:53,507 --> 00:22:55,862
of Nikes internal
pricing documents.
478
00:22:55,907 --> 00:22:58,501
Nike assigns a time
frame to each operation.
479
00:22:58,787 --> 00:23:00,618
They don�t talk
about minutes.
480
00:23:00,707 --> 00:23:04,461
They break the timeframe into
ten thousandths of a second.
481
00:23:04,547 --> 00:23:06,923
You get to the bottom
of all 22 operations;
482
00:23:06,924 --> 00:23:09,300
they give the workers 6.6
minutes to make the shirt.
483
00:23:09,347 --> 00:23:11,338
It's $ 0.70 an hour
in the Dominican Republic.
484
00:23:11,747 --> 00:23:14,864
That�s 6.6 minutes
equals $ 0.08.
485
00:23:14,987 --> 00:23:15,946
These are Nikes documents.
486
00:23:15,947 --> 00:23:18,063
That means the wages come to
three tenths of one percent
487
00:23:18,347 --> 00:23:19,864
of the retail price.
488
00:23:19,865 --> 00:23:21,382
This is the reality.
489
00:23:21,707 --> 00:23:24,346
It's the science
of exploitation.
490
00:23:35,147 --> 00:23:37,422
What happens in the areas
where these corporations
491
00:23:37,547 --> 00:23:38,775
go in and are successful?
492
00:23:38,987 --> 00:23:44,015
They soon find that they cant
do anymore in that country
493
00:23:44,267 --> 00:23:47,543
because the wages
are too high now.
494
00:23:47,627 --> 00:23:48,582
And what�s that another
way of saying
495
00:23:48,587 --> 00:23:50,026
well the people are
no longer desperate.
496
00:23:50,027 --> 00:23:52,621
So okay we�ve used up
all the desperate people there
497
00:23:52,907 --> 00:23:55,705
they�re all plump and
healthy and wealthy.
498
00:23:55,787 --> 00:23:59,666
Let�s move on to the next
desperate lot and employ them
499
00:23:59,667 --> 00:24:00,940
and raise their level up.
500
00:24:12,547 --> 00:24:14,538
Well the whole idea of
the export processing zone
501
00:24:14,947 --> 00:24:17,700
is that it will be the
first step towards
502
00:24:17,707 --> 00:24:19,946
this wonderful
new development
503
00:24:19,947 --> 00:24:22,541
through the investment that�s
attracted to these countries
504
00:24:22,827 --> 00:24:24,260
there will be
a trickle down effect
505
00:24:24,267 --> 00:24:25,461
into the communities.
506
00:24:25,707 --> 00:24:28,824
But because so many countries
are now in the game
507
00:24:28,907 --> 00:24:31,421
of creating these
free trade enclaves
508
00:24:31,667 --> 00:24:34,306
they have to keep providing
more and more incentives
509
00:24:34,547 --> 00:24:39,382
for companies to come to their
little denationalized pocket.
510
00:24:39,383 --> 00:24:42,226
And the tax holidays
get longer.
511
00:24:42,227 --> 00:24:44,297
So the workers rarely
make enough money
512
00:24:44,627 --> 00:24:46,060
to buy
three meals a days
513
00:24:46,067 --> 00:24:48,183
let alone feed
their local economy.
514
00:25:17,467 --> 00:25:20,584
Something happened in 1940
515
00:25:20,827 --> 00:25:24,183
which marked the beginning
of a new era.
516
00:25:24,187 --> 00:25:29,784
The era of the ability
to synthesize and create.
517
00:25:29,947 --> 00:25:32,826
On an unlimited scale
518
00:25:32,827 --> 00:25:35,421
new chemicals that had
never existed before
519
00:25:35,707 --> 00:25:36,822
in the world.
520
00:25:37,147 --> 00:25:39,066
And using the
magic of research
521
00:25:39,067 --> 00:25:41,422
oil companies compete
with each other
522
00:25:41,467 --> 00:25:44,220
in taking the petroleum
molecule apart
523
00:25:44,347 --> 00:25:47,896
and rearranging it into
well you name it...
524
00:25:48,187 --> 00:25:50,464
So suddenly it became possible
525
00:25:50,465 --> 00:25:52,742
to produce any new chemical
526
00:25:52,867 --> 00:25:54,141
synthetic chemicals
527
00:25:54,307 --> 00:25:56,263
the likes of which had never
existed before in the world
528
00:25:56,264 --> 00:25:59,060
for any purpose and
at virtually no cost.
529
00:26:00,067 --> 00:26:05,744
Fabrics toot brushes
tires insecticides
530
00:26:05,827 --> 00:26:08,739
cosmetics weed killers.
531
00:26:09,187 --> 00:26:14,341
A whole galaxy of things to
make a better life on earth.
532
00:26:14,467 --> 00:26:16,697
For instance if you wanted
to go to a chemist and say
533
00:26:16,698 --> 00:26:19,026
look I want to have
a chemical say a pesticide
534
00:26:19,547 --> 00:26:22,426
which will persist
throughout the food chain
535
00:26:22,427 --> 00:26:25,578
and I don�t want to have
to renew it very very often
536
00:26:25,787 --> 00:26:28,984
Id like it to be
relatively non-destructible
537
00:26:28,985 --> 00:26:31,017
and then he�d put two
benzene molecules
538
00:26:31,347 --> 00:26:33,815
on the blackboard and
add a chlorine here
539
00:26:33,816 --> 00:26:35,942
and a chlorine there
540
00:26:36,147 --> 00:26:37,341
that was DDT!
541
00:26:38,547 --> 00:26:40,424
When the eighth army needed
Jap civilians to help them out
542
00:26:40,467 --> 00:26:41,900
in our occupation
543
00:26:41,907 --> 00:26:44,501
they called on native
doctors to administer DDT
544
00:26:44,787 --> 00:26:46,584
under the supervision
of our men
545
00:26:46,707 --> 00:26:49,062
to stand a potential
typhus epidemic.
546
00:26:49,107 --> 00:26:51,985
Dusting like this goes a long
way in checking disease
547
00:26:51,987 --> 00:26:54,979
and the laughs on them.
548
00:26:55,187 --> 00:26:56,666
"Pardon our dust"
549
00:27:07,187 --> 00:27:12,341
As the petrochemical
era grew and grew
550
00:27:12,467 --> 00:27:17,222
warning signs emerged that
some of these chemicals
551
00:27:17,267 --> 00:27:19,656
could pose hazards.
552
00:27:19,667 --> 00:27:24,104
The data initially were
trivial anecdotal
553
00:27:24,467 --> 00:27:29,146
but gradually a body of data
started accumulating
554
00:27:29,147 --> 00:27:33,777
to the extent that we now know
that the synthetic chemicals
555
00:27:33,867 --> 00:27:36,540
which have permeated
our workplace
556
00:27:36,747 --> 00:27:38,260
our consumer products
557
00:27:38,667 --> 00:27:41,056
our air our water
558
00:27:41,067 --> 00:27:44,104
produced cancer
and also birth defects
559
00:27:44,105 --> 00:27:45,619
and some other
toxic effects.
560
00:28:11,467 --> 00:28:15,460
Furthermore industry
has known about this
561
00:28:15,627 --> 00:28:17,379
at least most industries
have known about this
562
00:28:17,547 --> 00:28:19,981
and have attempted
to trivialize these risks.
563
00:28:26,187 --> 00:28:29,338
If I take a gun and shoot
you that�s criminal.
564
00:28:29,547 --> 00:28:31,866
If I expose you
to some chemicals
565
00:28:31,867 --> 00:28:34,186
which knowingly are
going to kill you
566
00:28:34,347 --> 00:28:35,780
what difference is there?
567
00:28:36,267 --> 00:28:38,144
The difference is that it
takes longer to kill you.
568
00:28:40,867 --> 00:28:44,337
We are now in the midst
of a major cancer epidemic
569
00:28:44,338 --> 00:28:46,377
and I have no doubt
570
00:28:46,627 --> 00:28:49,539
and I have documented
the basis for this
571
00:28:49,540 --> 00:28:53,386
that industry is
largely responsible
572
00:28:53,827 --> 00:28:57,581
for this overwhelming
epidemic of cancer
573
00:28:57,667 --> 00:29:01,626
in which one in every two men
get cancer in their lifetimes
574
00:29:01,627 --> 00:29:04,897
and one in every three
women get cancer.
575
00:29:21,667 --> 00:29:24,261
Towards the end
of 1989
576
00:29:24,547 --> 00:29:27,346
a great box of documents
arrived at my office
577
00:29:27,347 --> 00:29:30,146
without any indication
where they came from.
578
00:29:30,307 --> 00:29:32,821
And I opened them
579
00:29:33,187 --> 00:29:36,145
and found in it a complete
set of Monsanto files
580
00:29:36,146 --> 00:29:41,266
dealing with toxicological
testing of cows
581
00:29:41,267 --> 00:29:42,825
who�d been given RBGH.
582
00:29:43,107 --> 00:29:46,144
BST trade name Posilac is
being used in more than
583
00:29:46,467 --> 00:29:48,822
a quarter of the dairy herds
in the United States
584
00:29:48,867 --> 00:29:50,306
according to Monsanto.
585
00:29:50,307 --> 00:29:52,616
The milk is being drunk
by a large portion
586
00:29:52,707 --> 00:29:54,299
of the American population
587
00:29:54,627 --> 00:29:56,504
since the food and drug
administration declared it safe
588
00:29:56,547 --> 00:29:58,466
for both cows and humans...
589
00:29:58,467 --> 00:30:00,378
And at that the
Monsanto was saying
590
00:30:00,387 --> 00:30:01,615
There�s no
evidence whatsoever
591
00:30:01,827 --> 00:30:03,021
of any adverse affects
592
00:30:03,267 --> 00:30:04,905
We don�t use antibiotics.
593
00:30:05,187 --> 00:30:08,816
And this clearly showed
that they had lied
594
00:30:08,817 --> 00:30:10,424
through their teeth.
595
00:30:16,627 --> 00:30:19,141
The files described areas
of chronic inflammation
596
00:30:19,142 --> 00:30:20,858
in the heart lungs
kidneys spleen
597
00:30:20,947 --> 00:30:22,858
also reproductive effects
598
00:30:23,187 --> 00:30:27,146
also a whole series
of other problems.
599
00:30:28,467 --> 00:30:30,344
...the most comprehensive
independent assessment of the drug
600
00:30:30,387 --> 00:30:33,982
"concludes that bust
results in un necessary pain
601
00:30:34,227 --> 00:30:36,626
suffering and
distress for the cows.
602
00:30:36,627 --> 00:30:39,221
This is not acceptable
for a drug designed simply
603
00:30:39,507 --> 00:30:42,544
to increase milk production...
604
00:30:42,867 --> 00:30:44,786
It is a silly product.
605
00:30:44,787 --> 00:30:47,381
We have the industrial
world is a wash in milk.
606
00:30:47,667 --> 00:30:48,986
We're over producing milk.
607
00:30:49,107 --> 00:30:51,018
We actually have governments
around the world
608
00:30:51,027 --> 00:30:53,905
who pay farmers not
to produce milk.
609
00:30:53,907 --> 00:30:56,137
So the first product
Monsanto comes up with
610
00:30:56,307 --> 00:30:59,458
is a product that produces
more of what we don�t need.
611
00:30:59,667 --> 00:31:03,945
Of course you�ll want to inject
Posilac in every eligible cow
612
00:31:03,987 --> 00:31:07,423
as each cow is not treated
is a lost income opportunity.
613
00:31:07,827 --> 00:31:08,786
But the problem was
614
00:31:08,787 --> 00:31:10,743
that use of
the artificial hormone
615
00:31:11,187 --> 00:31:14,020
caused all sorts of
problems for the cows.
616
00:31:14,067 --> 00:31:15,986
It caused something
called mastitis
617
00:31:15,987 --> 00:31:20,503
which is a very painful
infection of the udders.
618
00:31:20,667 --> 00:31:21,702
When you milk the cow
619
00:31:22,107 --> 00:31:23,825
if the cow
has bad mastitis
620
00:31:23,826 --> 00:31:24,343
some of the
621
00:31:24,507 --> 00:31:25,701
and I don�t know how to
say this in a you know
622
00:31:25,947 --> 00:31:28,306
I hope people aren�t
watching at dinnertime
623
00:31:28,307 --> 00:31:30,665
but the pus from the
infection of the udders
624
00:31:30,747 --> 00:31:31,941
ends up in the milk.
625
00:31:32,187 --> 00:31:34,143
And the somatic cell
count they call it
626
00:31:34,587 --> 00:31:35,546
the bacteria count
627
00:31:35,547 --> 00:31:38,300
inside your
milk goes up.
628
00:31:38,387 --> 00:31:40,981
There�s accost to the cows.
629
00:31:41,267 --> 00:31:44,657
The cows get sicker when
they�re injected with RBGH.
630
00:31:44,658 --> 00:31:47,824
They�re injected
with antibiotics.
631
00:31:47,987 --> 00:31:51,297
We know that people are
consuming antibiotics
632
00:31:51,347 --> 00:31:52,575
through their food
633
00:31:52,787 --> 00:31:54,425
and we know that
that�s contributing
634
00:31:54,707 --> 00:31:57,505
to antibiotic resistant
bacteria and diseases.
635
00:31:57,587 --> 00:31:59,384
And we know we're at a
crisis when somebody can go
636
00:31:59,507 --> 00:32:01,816
into a hospital and
get a staff infection
637
00:32:01,907 --> 00:32:04,057
and it cant be
cured and they die.
638
00:32:04,307 --> 00:32:06,226
That�s a crisis.
639
00:32:06,227 --> 00:32:07,421
Bad for the cow
640
00:32:07,667 --> 00:32:09,419
Bad for the farmer
641
00:32:09,587 --> 00:32:11,657
Bad potentially
for the consumer
642
00:32:11,987 --> 00:32:12,946
The jury is out
643
00:32:12,947 --> 00:32:14,824
we see a lot of
conflicting evidence
644
00:32:15,347 --> 00:32:16,903
about potential
health risk.
645
00:32:16,904 --> 00:32:18,459
And of course
as a consumer
646
00:32:18,707 --> 00:32:20,982
my belief is why
should I take any risk?
647
00:32:26,387 --> 00:32:28,378
Factory farm cows have not
been the only victims
648
00:32:28,787 --> 00:32:31,062
of Monsanto products.
649
00:32:31,187 --> 00:32:34,816
Large areas of Vietnam were
deforested by the us military
650
00:32:34,817 --> 00:32:36,265
using Monsanto�s agent orange.
651
00:32:39,827 --> 00:32:41,465
The toxic herbicide
reportedly caused
652
00:32:41,747 --> 00:32:44,146
over 50000 birth defects
653
00:32:44,147 --> 00:32:48,299
and hundreds of thousands of cancers
in Vietnamese civilians and soldiers
654
00:32:48,467 --> 00:32:53,063
and in former American troops
serving in South East Asia.
655
00:32:53,267 --> 00:32:55,186
Unlike the Vietnamese victims
656
00:32:55,187 --> 00:32:57,906
U. S. Vietnam war veterans
exposed to Agent Orange
657
00:32:58,067 --> 00:33:02,379
were able to sue Monsanto
for causing their illnesses.
658
00:33:02,827 --> 00:33:04,579
Monsanto settled
out of court
659
00:33:04,747 --> 00:33:08,106
paying $80 million
in damages.
660
00:33:08,107 --> 00:33:10,575
But it never
admitted guilt
661
00:33:33,067 --> 00:33:36,616
Sleeping in a motel
in Brewer Maine one night
662
00:33:36,617 --> 00:33:37,985
I woke up with
terrible hay fever
663
00:33:38,347 --> 00:33:39,541
and my eyes were burning.
664
00:33:39,787 --> 00:33:41,140
And I looked out
at the river
665
00:33:41,227 --> 00:33:43,058
and there were great
mounds of white foam
666
00:33:43,147 --> 00:33:44,865
going right
down the river.
667
00:33:44,867 --> 00:33:46,095
And the next morning
I got up and I said
668
00:33:46,307 --> 00:33:47,740
My God what was
that happening last night
669
00:33:47,747 --> 00:33:48,941
He said "Oh that�s
just the river".
670
00:33:49,027 --> 00:33:49,986
And I said
"what do you mean?"
671
00:33:49,987 --> 00:33:51,500
He said "Well look every
night the paper company sends
672
00:33:51,907 --> 00:33:53,826
the stuff down the river."
673
00:33:53,827 --> 00:33:55,146
And I said "What are
you talking about?"
674
00:33:55,267 --> 00:33:56,586
And he said "Don�t
you understand?"
675
00:33:56,707 --> 00:33:59,938
"That show we get rid of the
effluent from the paper mills."
676
00:34:00,067 --> 00:34:01,978
Well I knew at that time
I had been in the business.
677
00:34:02,467 --> 00:34:04,856
I had sold oil
to the paper mills.
678
00:34:04,867 --> 00:34:05,824
I knew all the owners.
679
00:34:05,825 --> 00:34:06,782
I had been in politics.
680
00:34:06,787 --> 00:34:07,856
I knew the people
in the towns.
681
00:34:08,227 --> 00:34:11,344
I knew not one constituent
of the paper mills
682
00:34:11,345 --> 00:34:13,496
wanted to have
the river polluted.
683
00:34:13,987 --> 00:34:15,906
And yet here the river
was being polluted.
684
00:34:15,907 --> 00:34:19,502
And it was more or less as
if we created a doom machine.
685
00:34:19,747 --> 00:34:22,705
In our search for wealth
and for prosperity
686
00:34:22,947 --> 00:34:24,665
we created something that�s
going to destroy us.
687
00:34:32,067 --> 00:34:34,706
The traders who are
involved in the market
688
00:34:34,947 --> 00:34:36,175
are not guys
who are
689
00:34:36,387 --> 00:34:37,146
whose moral fibre
690
00:34:37,147 --> 00:34:38,944
when it comes to
environmental conditions
691
00:34:39,067 --> 00:34:42,104
are going to be
rattled at all
692
00:34:42,427 --> 00:34:44,782
They�re seeing dollars
and they�re making money.
693
00:34:44,827 --> 00:34:46,863
Brokers don�t stay away
from copper
694
00:34:47,027 --> 00:34:49,302
because it violates
their religious beliefs
695
00:34:49,427 --> 00:34:52,146
or your environmental
policies.
696
00:34:52,307 --> 00:34:53,581
No.
697
00:34:53,747 --> 00:34:55,066
There are times
when you think about it
698
00:34:55,187 --> 00:34:58,546
but it's fleeting.
699
00:34:58,547 --> 00:34:59,980
It really is
a fleeting moment.
700
00:34:59,987 --> 00:35:02,023
It's like yeah
oh yeah yeah
701
00:35:02,387 --> 00:35:04,582
well a town is being
polluted down there in Peru
702
00:35:04,787 --> 00:35:07,426
but hey this guy
needs to buy some copper.
703
00:35:07,667 --> 00:35:11,023
I�m getting paid
a commission too.
704
00:35:11,027 --> 00:35:13,939
Our information that we receive
does not include anything
705
00:35:13,940 --> 00:35:15,346
about the environmental
conditions
706
00:35:15,347 --> 00:35:17,303
because until
the environmental conditions
707
00:35:17,707 --> 00:35:20,540
become a commodity
themselves or are being traded
708
00:35:20,587 --> 00:35:24,023
then obviously we will not
have anything to do with that.
709
00:35:24,024 --> 00:35:27,019
It doesn�t come into
our psyche at all.
710
00:35:27,147 --> 00:35:29,741
It's so far away and
it's you hardly hear
711
00:35:30,027 --> 00:35:30,986
anything about it.
712
00:35:30,987 --> 00:35:32,739
I mean keep in mind there are
things going on right in our
713
00:35:32,907 --> 00:35:36,058
backyards for god sake.
714
00:35:36,267 --> 00:35:37,706
We trade live hogs.
715
00:35:37,707 --> 00:35:39,982
I mean there are so many pigs
in the state of Carolina
716
00:35:40,107 --> 00:35:41,699
and they�re
polluting the rivers
717
00:35:42,027 --> 00:35:45,258
but how often do you
find out about that?
718
00:35:50,667 --> 00:35:53,641
At Multinational Monitor
we�ve put together a list
719
00:35:53,642 --> 00:35:56,616
of the top corporate
criminals of the 1990s.
720
00:35:56,907 --> 00:36:00,263
We went back and looked at
all the criminal fines that
721
00:36:00,267 --> 00:36:03,100
corporations had
paid in the decade.
722
00:36:03,507 --> 00:36:07,341
Exxon pled guilty in connection
to federal criminal charges
723
00:36:07,347 --> 00:36:12,137
with the Valdez spill and paid
$ 125 million in criminal fines.
724
00:36:12,147 --> 00:36:13,023
General Electric
725
00:36:13,107 --> 00:36:14,586
was guilty of defrauding
the federal government
726
00:36:14,587 --> 00:36:18,222
and paid $ 9.5 million
in criminal fines.
727
00:36:18,387 --> 00:36:21,026
Chevron was guilty of
environmental violations
728
00:36:21,267 --> 00:36:23,098
and paid $ 6.5 million
in fines.
729
00:36:23,187 --> 00:36:25,382
Mitsubishi was guilty
of anti-trust violations
730
00:36:25,587 --> 00:36:26,546
and paid $ 1.8 million in fines.
731
00:36:26,547 --> 00:36:29,266
IBM was guilty of
illegal exports and paid.
732
00:36:29,747 --> 00:36:32,500
Eastman Kodak was guilty of
environmental violations.
733
00:36:32,501 --> 00:36:34,145
Pfizer the drug manufacturer
734
00:36:34,347 --> 00:36:38,579
was guilty of
antitrust violations.
735
00:36:38,627 --> 00:36:40,140
Odwalla was guilty of food and
drug regulatory violations.
736
00:36:40,141 --> 00:36:42,376
Sears was guilty of...
737
00:36:42,467 --> 00:36:44,776
Damon Clinical Laboratories
was guilty of...
738
00:36:44,867 --> 00:36:46,346
Blue Cross Blue
Shield was guilty of
739
00:37:02,627 --> 00:37:04,026
Again and again we have
the problem
740
00:37:04,387 --> 00:37:06,696
that whether you obey
the law or not
741
00:37:06,787 --> 00:37:09,221
is a matter whether
its cost effective.
742
00:37:09,222 --> 00:37:10,506
If the chance
of getting caught
743
00:37:10,627 --> 00:37:15,064
and the penalties are less
than it costs to comply
744
00:37:15,427 --> 00:37:17,782
people think of it as
just a business decision.
745
00:37:20,227 --> 00:37:23,264
Drawing the metaphor of
the early attempts to fly.
746
00:37:33,947 --> 00:37:37,906
Theban going off of a very
high cliff in his airplane
747
00:37:37,907 --> 00:37:39,061
with the wings flapping
748
00:37:39,227 --> 00:37:41,024
and the guys
flapping the wings
749
00:37:41,147 --> 00:37:42,986
and the wind
is in his face
750
00:37:42,987 --> 00:37:45,023
and this poor fool
think she�s flying
751
00:37:45,387 --> 00:37:47,501
but in fact
he�s in freefall
752
00:37:47,502 --> 00:37:49,616
and he just doesn�t
know it yet
753
00:37:49,707 --> 00:37:51,823
because the ground
is so far away
754
00:37:52,107 --> 00:37:55,099
but of course the craft
is doomed to crash.
755
00:37:59,307 --> 00:38:00,706
That�s the way our
civilization is
756
00:38:00,747 --> 00:38:01,896
the very high cliff
757
00:38:02,107 --> 00:38:05,463
represents the virtually
united resources
758
00:38:05,467 --> 00:38:08,664
we seem to have when
we began this journey.
759
00:38:08,827 --> 00:38:11,295
The craft isn�t flying
760
00:38:11,707 --> 00:38:15,063
because it's not built according
to the laws of aerodynamics
761
00:38:15,067 --> 00:38:17,422
and is subject
to the law of gravity.
762
00:38:17,467 --> 00:38:18,906
Civilization is not flying
763
00:38:18,907 --> 00:38:22,786
because it's not built according
to the laws of aerodynamics
764
00:38:23,227 --> 00:38:25,626
for civilizations
that would fly.
765
00:38:25,627 --> 00:38:28,346
And of course the ground
is still a long way away
766
00:38:28,507 --> 00:38:32,056
but some people have seen
that ground rushing up
767
00:38:32,347 --> 00:38:34,178
sooner than
the rest of us have.
768
00:38:34,267 --> 00:38:37,703
The visionaries have seen it
and have told us its coming.
769
00:38:40,507 --> 00:38:43,386
There�s not a
single scientific
770
00:38:43,387 --> 00:38:47,221
peer reviewed paper published
in the last 25years
771
00:38:47,227 --> 00:38:53,336
that would contradict
this scenario
772
00:38:53,827 --> 00:38:56,466
Every living system
of earth
773
00:38:56,507 --> 00:38:57,466
is in decline
774
00:38:57,467 --> 00:39:01,380
every life support system
of earth is in decline
775
00:39:01,787 --> 00:39:04,666
and these together
constitute the biosphere
776
00:39:04,667 --> 00:39:08,206
the biosphere that supports
and nurtures all of life
777
00:39:08,207 --> 00:39:11,746
not just our life but perhaps
30 million other species
778
00:39:12,067 --> 00:39:14,058
that share
this planet with us.
779
00:39:19,627 --> 00:39:22,585
The typical company
of the 20th century
780
00:39:22,667 --> 00:39:25,818
extractive wasteful
abusive linear
781
00:39:25,819 --> 00:39:27,538
in all of its processes
782
00:39:27,947 --> 00:39:29,266
taking from the earth
783
00:39:29,387 --> 00:39:32,066
making wasting
sending its products
784
00:39:32,067 --> 00:39:34,376
back to the biosphere
waste to a landfill...
785
00:39:38,307 --> 00:39:41,583
I myself was amazed to learn
just how much stuff
786
00:39:41,667 --> 00:39:47,060
the earth has to produce
through our extraction process
787
00:39:47,547 --> 00:39:50,300
to produce a dollar of
revenue for our company.
788
00:39:50,301 --> 00:39:51,903
When I learnt
I was flabbergasted.
789
00:39:59,947 --> 00:40:04,463
We are leaving a terrible
legacy of poison
790
00:40:04,464 --> 00:40:09,022
and diminishment
of the environment
791
00:40:09,027 --> 00:40:12,861
for our grandchildren�s
grandchildren
792
00:40:13,347 --> 00:40:16,180
generations not yet born.
793
00:40:16,227 --> 00:40:19,060
Some people have called that
intergeneration tyranny
794
00:40:19,107 --> 00:40:22,783
a form of taxation
without representation
795
00:40:22,784 --> 00:40:26,460
levied by us
on generations yet to be.
796
00:40:29,667 --> 00:40:31,942
It's the wrong
thing to do.
797
00:40:35,387 --> 00:40:37,218
One of the questions
that comes up periodically
798
00:40:37,307 --> 00:40:40,583
is to what extent could
corporation be considered
799
00:40:40,667 --> 00:40:43,386
to be psychopathic.
800
00:40:43,547 --> 00:40:46,266
And if we look at a corporation
as a legal person
801
00:40:46,427 --> 00:40:48,786
that it may not be that
difficult to actually draw
802
00:40:48,787 --> 00:40:51,145
the transition between
psychopathy in the individual
803
00:40:51,227 --> 00:40:53,866
to psychopathy
in a corporation.
804
00:40:54,107 --> 00:40:55,540
We could go through
the characteristics
805
00:40:55,547 --> 00:40:58,345
that define this particular
disorder one by one
806
00:40:58,427 --> 00:41:01,339
and see how they might
apply to corporations.
807
00:41:09,907 --> 00:41:11,704
They would have all
the characteristics
808
00:41:11,827 --> 00:41:13,738
and in fact
in many respects
809
00:41:14,227 --> 00:41:15,546
the corporation
of that sort
810
00:41:15,667 --> 00:41:18,101
is the proto typical
of a psychopath.
811
00:41:23,867 --> 00:41:26,506
If the dominant institution
of our time has been created
812
00:41:26,747 --> 00:41:28,578
in the image of
a psychopath
813
00:41:28,667 --> 00:41:31,625
who bears moral responsibility
for its actions?
814
00:41:33,947 --> 00:41:36,700
Can a building have
moral opinions?
815
00:41:37,187 --> 00:41:39,940
Can a building have
social responsibility?
816
00:41:40,067 --> 00:41:42,422
If a building cant have
social responsibility
817
00:41:42,467 --> 00:41:44,866
what does it mean to
say a corporation can?
818
00:41:44,867 --> 00:41:49,736
A corporation is simply
an artificial legal structure
819
00:41:49,987 --> 00:41:51,739
but the people
who are engaged in it
820
00:41:51,907 --> 00:41:53,545
whether the stockholder
821
00:41:53,827 --> 00:41:55,818
whether the
executives in it
822
00:41:55,819 --> 00:41:57,465
whether the employees
823
00:41:57,667 --> 00:41:59,498
they all have
moral responsibilities.
824
00:42:03,427 --> 00:42:05,702
It's a fair assumption
that every human being
825
00:42:05,747 --> 00:42:06,736
real human beings
826
00:42:06,737 --> 00:42:07,617
flesh and
blood ones
827
00:42:07,667 --> 00:42:08,941
not corporations
828
00:42:09,107 --> 00:42:12,258
but every flesh and blood
human being is a moral person.
829
00:42:12,467 --> 00:42:14,378
You know we've
got the same genes
830
00:42:14,387 --> 00:42:15,900
we're more or less
the same
831
00:42:16,187 --> 00:42:19,259
but our nature
832
00:42:19,547 --> 00:42:20,506
the nature of humans
833
00:42:20,507 --> 00:42:22,099
allows all kinds
of behaviour.
834
00:42:22,427 --> 00:42:25,363
I mean everyone of us
under some circumstances
835
00:42:25,364 --> 00:42:28,299
could be a gas chamber
attendant and a saint.
836
00:42:32,987 --> 00:42:37,503
No job in my experience
with Goodyear
837
00:42:37,667 --> 00:42:41,262
has been as frustrating
as the CEO job.
838
00:42:41,507 --> 00:42:44,106
Because even though
the perception is
839
00:42:44,107 --> 00:42:46,705
that you have absolute power
to do whatever you want
840
00:42:46,706 --> 00:42:49,425
the reality is
you don�t have that power
841
00:42:49,987 --> 00:42:52,865
and so metes if you had
really free hand
842
00:42:52,867 --> 00:42:55,301
if you really did what
you wanted to do
843
00:42:55,302 --> 00:42:58,782
that suits your
personal thoughts
844
00:42:59,107 --> 00:43:01,786
and your personal priorities
you�d act differently.
845
00:43:01,787 --> 00:43:04,465
But as a CEOm
you cannot do that
846
00:43:04,787 --> 00:43:07,255
Layoff shave become
so wide-spread
847
00:43:07,256 --> 00:43:10,338
that people
tend to believe that
848
00:43:10,547 --> 00:43:12,617
CEOs make these decisions
849
00:43:12,947 --> 00:43:16,064
without any consideration
to the human implications
850
00:43:16,065 --> 00:43:17,101
of their decisions
851
00:43:17,227 --> 00:43:21,618
It is never a decision
that any CEO makes lightly.
852
00:43:22,027 --> 00:43:25,386
It is a tough decision.
853
00:43:25,387 --> 00:43:31,940
But it is the consequence
of modern capitalism
854
00:43:32,107 --> 00:43:33,460
When you look
at a corporation
855
00:43:33,547 --> 00:43:36,619
just like when
you look at a slave owner
856
00:43:36,907 --> 00:43:38,818
you want to distinguish
between the institution
857
00:43:38,827 --> 00:43:40,579
and the individual.
858
00:43:40,747 --> 00:43:45,138
So slavery for example
or other forms of tyranny
859
00:43:45,139 --> 00:43:47,456
are inherently monstrous
860
00:43:47,467 --> 00:43:49,537
but the individuals
participating in them
861
00:43:49,867 --> 00:43:52,062
may be the nicest guys
you could imagine
862
00:43:52,267 --> 00:43:55,498
benevolent friendly
nice to their children
863
00:43:55,627 --> 00:44:00,576
even nice to their slaves
caring about other people.
864
00:44:00,577 --> 00:44:04,215
I mean as individuals
they may be anything.
865
00:44:04,267 --> 00:44:06,417
In their institutional
role they're monsters
866
00:44:06,667 --> 00:44:08,862
because the institution
is monstrous.
867
00:44:09,067 --> 00:44:10,546
Then the same is true here.
868
00:44:11,947 --> 00:44:15,906
My wife and l some years
ago had a tour home
869
00:44:16,267 --> 00:44:18,003
a demonstration.
870
00:44:18,004 --> 00:44:19,739
25 people arrived
871
00:44:20,067 --> 00:44:22,535
they hung a big banner
on the top of our house
872
00:44:22,536 --> 00:44:24,025
saying murderers
873
00:44:24,347 --> 00:44:26,736
they danced around outside
with gasmasks and so on.
874
00:45:03,027 --> 00:45:05,444
As a public demonstration
it wasn�t very effective
875
00:45:05,445 --> 00:45:07,861
due to the fact that this
is a very rural area
876
00:45:07,862 --> 00:45:08,464
two people and a dog
877
00:45:08,787 --> 00:45:10,061
and it's not
a very big house
878
00:45:10,227 --> 00:45:11,865
which I think rather
surprised them
879
00:45:12,147 --> 00:45:14,138
but then we sat down
and talked to them
880
00:45:14,139 --> 00:45:16,466
for a couple of hours
881
00:45:16,467 --> 00:45:17,616
and we gave them
tea and coffee
882
00:45:17,907 --> 00:45:19,545
and they had
lunch on our lawn.
883
00:45:35,187 --> 00:45:37,496
After about 20
minutes they said
884
00:45:37,587 --> 00:45:40,101
Well the problem is
not you. It's Shell.
885
00:45:40,467 --> 00:45:42,981
And I said now wait a
minute lets talk about
886
00:45:43,187 --> 00:45:44,540
what is Shell?
887
00:45:44,627 --> 00:45:46,066
It's made up
of people like me.
888
00:45:46,067 --> 00:45:48,422
In the end what we
found in that discussion
889
00:45:48,467 --> 00:45:50,344
were all the things
they we're worried about
890
00:45:50,387 --> 00:45:51,900
I was worried about as well
891
00:45:52,307 --> 00:45:56,539
climate oppressive
regimes human rights
892
00:45:56,627 --> 00:45:59,026
the big difference
between us was
893
00:45:59,027 --> 00:46:01,905
I feel that I can actually
make a contributions to this
894
00:46:01,907 --> 00:46:03,340
these people
were frustrated
895
00:46:03,827 --> 00:46:06,546
because they felt that
they had no nothing to do.
896
00:46:06,707 --> 00:46:09,540
So an individual
CEO lets say
897
00:46:09,587 --> 00:46:12,306
may really care
about the environment
898
00:46:12,307 --> 00:46:12,942
and in fact
899
00:46:13,427 --> 00:46:15,346
since they have such
extraordinary resources
900
00:46:15,347 --> 00:46:17,781
they can even devote some of
their resources to that
901
00:46:17,782 --> 00:46:20,659
without violating
their responsibility
902
00:46:21,107 --> 00:46:24,497
to be totally inhuman
903
00:46:24,498 --> 00:46:25,377
which is why
904
00:46:25,427 --> 00:46:28,021
as the Moody Starts
serve tea to protestors
905
00:46:28,307 --> 00:46:32,095
Shell Nigeria can flare
unrivalled amounts of gas
906
00:46:32,147 --> 00:46:36,265
making it of the worlds single
worst sources of pollution.
907
00:46:36,347 --> 00:46:39,643
And all the professed concerns
about the environment
908
00:46:39,644 --> 00:46:42,940
do not spare Ken Saro Wiwa
and eight other activists
909
00:46:43,307 --> 00:46:46,743
from being hung for opposing
Shells environment practices
910
00:46:46,744 --> 00:46:47,941
in the Niger Delta.
911
00:46:57,467 --> 00:46:58,741
The corporation
is not a person
912
00:46:58,907 --> 00:46:59,386
it doesn�t think.
913
00:46:59,387 --> 00:47:00,740
People in it think
914
00:47:00,827 --> 00:47:05,343
and for them it is legitimate
to create terminator technology.
915
00:47:05,427 --> 00:47:08,942
So that farmers are not
able to save their seeds.
916
00:47:09,267 --> 00:47:13,385
Seeds that will
destroy themselves
917
00:47:13,587 --> 00:47:15,657
through a suicide gene.
918
00:47:15,787 --> 00:47:20,941
Seeds that are designed to only
produce crop in one season.
919
00:47:21,067 --> 00:47:23,466
You really need to
have a brutal mind.
920
00:47:23,467 --> 00:47:27,779
It's a war against evolution
to even think in those terms.
921
00:47:27,787 --> 00:47:32,019
But quite clearly profits are
so much higher in their minds
922
00:47:34,027 --> 00:47:35,466
The profit motive
which drove Klutzy
923
00:47:35,467 --> 00:47:38,061
to accomplish so much
may bring out the evil
924
00:47:38,347 --> 00:47:43,740
as well as the good...
925
00:47:43,741 --> 00:47:45,185
Hellooo?
926
00:47:47,787 --> 00:47:49,666
My work spans
all industry sectors
927
00:47:49,667 --> 00:47:52,181
I mean I virtually have
worked for like Id say
928
00:47:52,387 --> 00:47:56,062
25 percent
of the fortune 500.
929
00:47:56,227 --> 00:47:58,616
I�ve posed as
an investment banker.
930
00:47:58,627 --> 00:48:01,937
I�ve posed as a
venture capitalist.
931
00:48:01,987 --> 00:48:04,057
I�ve set up
front companies
932
00:48:04,387 --> 00:48:09,017
that are executive
recruiting firms.
933
00:48:09,187 --> 00:48:11,826
Essentially I�m a spy.
934
00:48:13,987 --> 00:48:16,626
I'll locate
your employees
935
00:48:16,867 --> 00:48:18,778
and I will tell them
that I�m calling
936
00:48:18,787 --> 00:48:20,505
from Acme
Recruiting Agency
937
00:48:20,707 --> 00:48:23,016
and that I�ve got a
job that pays them
938
00:48:23,107 --> 00:48:25,257
considerably more than
what they�re paying.
939
00:48:25,507 --> 00:48:28,624
Would they mind meeting
me for an interview?
940
00:48:28,867 --> 00:48:30,300
And when the executive
shows up
941
00:48:30,307 --> 00:48:31,501
what he doesn�t
realize is
942
00:48:31,747 --> 00:48:35,456
I�m actually debriefing him
on behalf of a competitor.
943
00:48:35,587 --> 00:48:37,737
That there is no job
and that the office
944
00:48:37,738 --> 00:48:39,225
that he�s at
has been rented
945
00:48:39,427 --> 00:48:44,023
and the picture on my desk
of my family is a phoney
946
00:48:44,227 --> 00:48:47,106
and it's all just a big
elaborate ruse
947
00:48:47,107 --> 00:48:52,500
to glean competitive
information from him.
948
00:48:52,867 --> 00:48:54,186
I don�t feel any guilt.
949
00:48:54,307 --> 00:48:58,459
It's you know what I mean
you have to expect
950
00:48:58,627 --> 00:49:00,777
that guys like me
are out there.
951
00:49:03,427 --> 00:49:05,782
We're predators.
952
00:49:12,067 --> 00:49:14,501
It's about competition
it's about market share
953
00:49:14,947 --> 00:49:16,866
it's about
being aggressive
954
00:49:16,867 --> 00:49:19,021
and it's about
shareholder value.
955
00:49:19,022 --> 00:49:21,176
What is your
stock at today?
956
00:49:21,667 --> 00:49:24,465
If you�re a CEO
957
00:49:24,547 --> 00:49:28,866
I mean do you think your
shareholders really care
958
00:49:28,867 --> 00:49:31,461
whether you�re Billie
Buttercup or not?
959
00:49:31,462 --> 00:49:33,019
Do you think that
they really
960
00:49:33,187 --> 00:49:35,826
they would prefer you
to be a nice guy?
961
00:49:36,067 --> 00:49:39,025
Over having money
in their pocket?
962
00:49:39,026 --> 00:49:40,505
I don�t think so.
963
00:49:40,867 --> 00:49:42,186
I think people want money.
964
00:49:42,307 --> 00:49:44,104
That�s the bottom line.
965
00:49:44,227 --> 00:49:46,582
The fact that most of these
companies are run
966
00:49:46,627 --> 00:49:48,458
by white men
white rich men
967
00:49:48,547 --> 00:49:50,663
means that they
are out of touch
968
00:49:50,947 --> 00:49:52,866
with what the majority
of the world is.
969
00:49:52,867 --> 00:49:54,380
Because the majority
of this planet
970
00:49:54,381 --> 00:49:56,696
are not a bunch
of rich white guys.
971
00:49:57,187 --> 00:49:58,586
They are people
of other colours
972
00:49:58,627 --> 00:50:00,005
they are the majority.
973
00:50:00,006 --> 00:50:01,384
Women are the majority
974
00:50:01,507 --> 00:50:03,543
the poor
and working poor
975
00:50:03,907 --> 00:50:06,182
make up the majority
of this planet.
976
00:50:06,307 --> 00:50:08,706
So the decisions
they make
977
00:50:08,707 --> 00:50:14,623
come from not the reality
that exists in the world.
978
00:50:14,747 --> 00:50:15,975
How much is enough?
979
00:50:16,187 --> 00:50:17,381
How much is enough?
980
00:50:17,627 --> 00:50:19,345
If you are a billionaire
981
00:50:19,547 --> 00:50:20,946
would it be okay just
to be a half a billionaire?
982
00:50:20,987 --> 00:50:23,785
Wouldn�t it be okay
for your company
983
00:50:23,867 --> 00:50:25,141
to make a little
less money...
984
00:50:25,307 --> 00:50:27,616
When I bought those
two airplane tickets
985
00:50:27,707 --> 00:50:30,858
for Phil Knight and myself
to fly to Indonesia
986
00:50:30,867 --> 00:50:34,621
I was prepared for him
to say okay lets go.
987
00:50:34,707 --> 00:50:36,345
Oh no not a chance
988
00:50:36,627 --> 00:50:37,184
Not a chance.
989
00:50:37,185 --> 00:50:38,017
No?
990
00:50:38,067 --> 00:50:38,863
They�re transferable.
991
00:50:39,027 --> 00:50:40,096
I can change it
to another day.
992
00:50:40,467 --> 00:50:41,322
And call me on it.
993
00:50:41,323 --> 00:50:42,177
Call my bluff.
994
00:50:42,387 --> 00:50:43,342
He�s a smart guy.
995
00:50:43,347 --> 00:50:44,666
I mean he�s not
he�s not stupid.
996
00:50:44,787 --> 00:50:46,539
And so I thought okay
get ready for this.
997
00:50:46,707 --> 00:50:49,460
Especially because you know
I bought first-class tickets.
998
00:50:49,587 --> 00:50:52,503
So you know it would be a
comfortable ride at least
999
00:50:52,504 --> 00:50:55,420
you know and of course he
tells me then on camera.
1000
00:50:55,827 --> 00:50:58,057
I�ve never been to Indonesia.
1001
00:50:58,147 --> 00:51:00,138
And I�m like taken
aback by this.
1002
00:51:00,139 --> 00:51:00,863
I cant believe it.
1003
00:51:01,027 --> 00:51:02,221
The guys the head
of the company
1004
00:51:02,467 --> 00:51:04,697
he�s never walked through
his own factories.
1005
00:51:04,867 --> 00:51:05,826
Oh you�ve got to go.
1006
00:51:05,827 --> 00:51:08,421
I cant go right now and
the rest of this year.
1007
00:51:08,707 --> 00:51:10,783
When we were done
filming he calls me up
1008
00:51:10,784 --> 00:51:12,859
a couple of weeks
later and he goes
1009
00:51:13,027 --> 00:51:18,055
I may have a chance to go
there with you to the factories.
1010
00:51:18,107 --> 00:51:24,103
I�m going to the Australian
Open to watch some tennis.
1011
00:51:24,307 --> 00:51:28,778
and uh you know
maybe I can get up there
1012
00:51:29,107 --> 00:51:31,905
or at least
you can go there.
1013
00:51:31,907 --> 00:51:36,822
Would you like to go
to the Australian open?
1014
00:51:36,823 --> 00:51:37,935
For 21years
1015
00:51:38,147 --> 00:51:40,820
I never gave a thought
to what we were taking
1016
00:51:41,027 --> 00:51:44,099
from the earth or
doing to the earth
1017
00:51:44,267 --> 00:51:46,178
in the making
of our products.
1018
00:51:46,187 --> 00:51:49,546
And then
in the summer of 1994
1019
00:51:49,547 --> 00:51:51,663
we began to hear questions
from our customers
1020
00:51:51,947 --> 00:51:53,266
we had never
heard before
1021
00:51:53,387 --> 00:51:56,345
What�s your company doing
for the environment?
1022
00:51:56,346 --> 00:51:57,666
And we didn�t have answers.
1023
00:51:58,187 --> 00:52:00,496
The real answer
was not very much.
1024
00:52:00,547 --> 00:52:03,220
And it really disturbed
many of our people
1025
00:52:03,267 --> 00:52:05,546
not me so
much as them
1026
00:52:05,547 --> 00:52:07,503
and a group in our
research department
1027
00:52:07,947 --> 00:52:11,178
decided to convene
a taskforce
1028
00:52:11,307 --> 00:52:14,026
and bring people from our
businesses around the world
1029
00:52:14,107 --> 00:52:15,546
to come together
to assess
1030
00:52:15,547 --> 00:52:18,141
our company�s world wide
environment position
1031
00:52:18,427 --> 00:52:21,306
to begin to frame answers
for those customers.
1032
00:52:21,307 --> 00:52:24,105
They asked me if I would come
and speak to that group
1033
00:52:24,667 --> 00:52:26,106
and give them
a kick off speech
1034
00:52:26,107 --> 00:52:30,578
and launch this new task force
with an environmental vision
1035
00:52:30,579 --> 00:52:33,658
and I didn�t have
an environmental vision
1036
00:52:33,787 --> 00:52:36,984
and I did not want
to make that speech.
1037
00:52:37,147 --> 00:52:39,661
And at sort of
the propitious moment
1038
00:52:40,027 --> 00:52:41,904
this book
landed on my desk.
1039
00:52:41,947 --> 00:52:45,186
It was Paul Hawkins book
The Ecology of Commerce
1040
00:52:45,187 --> 00:52:48,426
and I began to read The
Ecology of Commerce,
1041
00:52:48,667 --> 00:52:50,897
really desperate
for inspiration
1042
00:52:51,067 --> 00:52:53,820
and very quickly
into that book
1043
00:52:53,947 --> 00:52:57,306
I found the phrase
The death of birth.
1044
00:52:57,307 --> 00:53:01,095
It was E. O. Wilson�s expression
for species extinction
1045
00:53:01,267 --> 00:53:03,186
The death of birth
1046
00:53:03,187 --> 00:53:06,816
and it was a point
of a spear into my chest
1047
00:53:07,027 --> 00:53:09,382
and I read on and
the spear went deeper
1048
00:53:09,383 --> 00:53:11,738
and it became an
epiphanal experience
1049
00:53:12,307 --> 00:53:14,775
a total change
of mindset for myself
1050
00:53:14,776 --> 00:53:18,461
and a change of paradigm.
1051
00:53:22,267 --> 00:53:24,303
Can any product be
made sustainably?
1052
00:53:24,547 --> 00:53:27,220
Well not any
and every product.
1053
00:53:27,427 --> 00:53:30,066
Can you make
landmines sustainably?
1054
00:53:30,307 --> 00:53:32,706
Well I don�t think so.
1055
00:53:32,707 --> 00:53:35,858
There�s a more fundamental
question than that
1056
00:53:35,987 --> 00:53:37,386
about landmines.
1057
00:53:37,427 --> 00:53:39,463
Some products ought
not to be made at all.
1058
00:53:39,827 --> 00:53:43,665
Unless we can make carpets
sustainably you know
1059
00:53:43,666 --> 00:53:47,503
perhaps we don�t have a place
in a sustainable world
1060
00:53:47,987 --> 00:53:53,505
but neither does anybody else
making products unsustainably.
1061
00:53:53,506 --> 00:53:58,421
One day early in this journey
it dawned on me that
1062
00:53:58,547 --> 00:54:00,902
the way Id been
running interface
1063
00:54:00,947 --> 00:54:02,539
is the way
of the plunderer
1064
00:54:02,867 --> 00:54:06,223
plundering something
that�s not mine
1065
00:54:06,227 --> 00:54:10,300
something that belongs
to every creature on earth
1066
00:54:10,547 --> 00:54:11,946
and I said to myself
1067
00:54:11,987 --> 00:54:13,420
my goodness
1068
00:54:13,427 --> 00:54:16,817
the day must come
when this is illegal
1069
00:54:16,818 --> 00:54:19,620
when plundering
is not allowed
1070
00:54:20,147 --> 00:54:21,106
it must come.
1071
00:54:21,107 --> 00:54:24,304
So I said to
myself my goodness
1072
00:54:24,387 --> 00:54:27,584
some day people like
me will end up in jail.
1073
00:54:36,347 --> 00:54:38,303
I�ve got to be
honest with you.
1074
00:54:38,667 --> 00:54:41,306
When the September 11th
situation happened
1075
00:54:41,307 --> 00:54:44,377
I didn�t know that
the and I must say
1076
00:54:44,427 --> 00:54:47,385
and I want to say
this because its
1077
00:54:47,787 --> 00:54:50,585
I don�t want
to take it lightly
1078
00:54:50,667 --> 00:54:52,305
it's not a light
situation.
1079
00:54:52,587 --> 00:54:55,181
It's a devastating act.
1080
00:54:55,182 --> 00:54:57,776
It was really a bad thing
1081
00:54:58,347 --> 00:54:59,306
it's one of
the worse things
1082
00:54:59,307 --> 00:55:01,696
I�ve seen in my
lifetime you know.
1083
00:55:01,707 --> 00:55:04,016
But l will tell you and every
trader will tell you
1084
00:55:04,107 --> 00:55:06,257
who was not in
that building
1085
00:55:06,507 --> 00:55:09,863
and who was buying gold
and who owned gold and silver
1086
00:55:09,867 --> 00:55:11,585
that when it happened
1087
00:55:11,787 --> 00:55:13,698
the first thing
you thought about was
1088
00:55:13,707 --> 00:55:16,301
well how much is gold up?
1089
00:55:16,587 --> 00:55:18,882
The first thing
that came to mind was
1090
00:55:18,883 --> 00:55:21,178
my god gold must
be exploding.
1091
00:55:21,387 --> 00:55:24,936
Fortunately for us all
our clients were in gold.
1092
00:55:25,227 --> 00:55:28,503
So when it went up they
all doubled their money.
1093
00:55:28,587 --> 00:55:30,941
They�ve all doubled
their money.
1094
00:55:30,942 --> 00:55:33,296
It was a blessing
in disguise.
1095
00:55:33,347 --> 00:55:38,580
Devastating you know
crushing heart shattering
1096
00:55:39,107 --> 00:55:40,546
but on the
financial sense
1097
00:55:40,547 --> 00:55:42,185
for my clients that
were in the market
1098
00:55:42,467 --> 00:55:43,906
they all made money.
1099
00:55:43,907 --> 00:55:46,899
Now I wasn�t looking
for this type of help
1100
00:55:47,267 --> 00:55:50,626
but it happened.
1101
00:55:50,627 --> 00:55:55,462
When the us bombed
Iraq back in 1991
1102
00:55:55,907 --> 00:56:01,220
the price of oil went
from $ 13 to $40 a barrel
1103
00:56:01,221 --> 00:56:02,586
for Christ sake!
1104
00:56:02,627 --> 00:56:04,185
Now we couldn�t wait
for the bombs
1105
00:56:04,547 --> 00:56:06,219
to start raining down
on Saddam Hussein.
1106
00:56:11,747 --> 00:56:12,702
We were all excited.
1107
00:56:13,187 --> 00:56:15,781
We wanted Saddam to
really create problems
1108
00:56:15,782 --> 00:56:16,940
Do whatever you
have to do
1109
00:56:17,027 --> 00:56:18,506
set fire to some
more oil wells
1110
00:56:18,947 --> 00:56:21,177
because the price is
going to go higher.
1111
00:56:21,178 --> 00:56:21,902
Every broker was
chanting that
1112
00:56:22,307 --> 00:56:23,706
there was not a broker
that I know of
1113
00:56:23,747 --> 00:56:28,298
that wasn�t
excited about that.
1114
00:56:28,547 --> 00:56:29,506
This was a disaster.
1115
00:56:29,507 --> 00:56:30,542
This was something
that was you know
1116
00:56:30,947 --> 00:56:32,041
catastrophe happening.
1117
00:56:32,042 --> 00:56:33,135
Bombing wars
1118
00:56:35,747 --> 00:56:38,022
In devastation there
is opportunity.
1119
00:56:43,067 --> 00:56:45,058
The pursuit of profit
is an old story
1120
00:56:45,467 --> 00:56:47,662
but there was a time when
many things were regarded
1121
00:56:47,867 --> 00:56:51,462
either as too sacred or too
essential for the public good
1122
00:56:51,463 --> 00:56:54,105
to be considered business
opportunities.
1123
00:56:54,587 --> 00:56:56,020
They were protected
by tradition
1124
00:56:56,027 --> 00:56:57,255
and public regulation.
1125
00:57:05,147 --> 00:57:08,537
We can really begin to take
a look at the emergence
1126
00:57:08,538 --> 00:57:10,737
of the modern age with
the enclosure movements
1127
00:57:10,907 --> 00:57:13,023
of the great European
commons in the fourteenth
1128
00:57:13,307 --> 00:57:15,104
fifteenth and
sixteenth century.
1129
00:57:15,227 --> 00:57:18,537
Medieval life uh was
a collectively lived life
1130
00:57:18,587 --> 00:57:20,817
It was a brutish
nasty affair.
1131
00:57:20,987 --> 00:57:23,217
But there was a collective
responsibility
1132
00:57:23,387 --> 00:57:24,983
People belonged to the land;
1133
00:57:24,984 --> 00:57:26,579
the land did not belong
to the people.
1134
00:57:26,747 --> 00:57:28,897
And in this
European world
1135
00:57:29,147 --> 00:57:31,422
people farmed the land
in a collective way
1136
00:57:31,547 --> 00:57:33,105
because they saw
it as a commons.
1137
00:57:33,106 --> 00:57:34,181
It belonged to God.
1138
00:57:34,427 --> 00:57:37,305
And then it was
administered by the church
1139
00:57:37,307 --> 00:57:38,581
the aristocracy
1140
00:57:38,747 --> 00:57:43,138
and then the local manors
as stewards of gods creation.
1141
00:57:43,139 --> 00:57:44,500
Beginning with Tudor England
1142
00:57:44,987 --> 00:57:46,420
we began to see
a phenomenon emerge
1143
00:57:46,427 --> 00:57:49,305
and that is the enclosure
of the great commons
1144
00:57:49,306 --> 00:57:50,495
by Parliamentary
Acts in England
1145
00:57:50,707 --> 00:57:51,666
and then in Europe.
1146
00:57:51,667 --> 00:57:54,386
And so first we began to
take the great landmasses
1147
00:57:54,547 --> 00:57:55,297
of the world
1148
00:57:55,507 --> 00:57:56,946
which were
commons and shared
1149
00:57:56,947 --> 00:57:59,017
and we reduced those
to private property.
1150
00:57:59,347 --> 00:58:01,941
Then we went after the oceans
the great oceanic commons
1151
00:58:02,227 --> 00:58:04,582
and we created laws
and regulations
1152
00:58:04,627 --> 00:58:05,586
that would allow countries
1153
00:58:05,587 --> 00:58:08,101
to claim a certain amount
of water outside
1154
00:58:08,467 --> 00:58:10,622
their coastal limits
for exploitation.
1155
00:58:10,623 --> 00:58:12,778
In this century we
went after the air
1156
00:58:12,787 --> 00:58:14,425
and we divided it
into air corridors
1157
00:58:14,547 --> 00:58:15,980
that could be bought
and sold
1158
00:58:16,467 --> 00:58:18,405
for commercial traffic
for airplanes.
1159
00:58:18,406 --> 00:58:20,343
And then of course
the rest is history.
1160
00:58:31,827 --> 00:58:35,502
With deregulation
privatization free trade
1161
00:58:35,667 --> 00:58:40,297
what we're seeing is
yet another enclosure
1162
00:58:40,467 --> 00:58:45,018
and if you like private
taking of the commons.
1163
00:58:45,019 --> 00:58:46,425
One of the things I find
very interesting
1164
00:58:46,707 --> 00:58:48,425
in our current debates
1165
00:58:48,627 --> 00:58:51,506
is this concept
of who creates wealth.
1166
00:58:51,507 --> 00:58:56,023
That wealth is only created
when it's owned privately.
1167
00:58:56,307 --> 00:58:59,105
What would you call
clean water fresh air
1168
00:58:59,187 --> 00:59:00,586
a safe environment?
1169
00:59:00,627 --> 00:59:02,697
Are they not
a form of wealth?
1170
00:59:03,027 --> 00:59:06,337
And why does it only become
wealth when some entity
1171
00:59:06,387 --> 00:59:10,096
puts a fence around it and
declares it private property?
1172
00:59:10,227 --> 00:59:12,343
Well you know that�s
not wealth creation.
1173
00:59:12,627 --> 00:59:14,504
That�s wealth usurpation.
1174
00:59:15,987 --> 00:59:16,783
Over the centuries
1175
00:59:16,947 --> 00:59:19,461
we have put more and more
things in that public realm
1176
00:59:19,827 --> 00:59:21,146
and lately just lately
1177
00:59:21,267 --> 00:59:22,177
in the last
1178
00:59:22,227 --> 00:59:23,262
lets say in the last
three or four decades
1179
00:59:23,263 --> 00:59:24,666
started pulling
them out again.
1180
00:59:25,107 --> 00:59:26,859
So fire-fighters
for instance.
1181
00:59:30,827 --> 00:59:32,977
Fire-fighters started
as private companies
1182
00:59:38,627 --> 00:59:40,106
and if you didn�t
have the medallion
1183
00:59:40,107 --> 00:59:42,216
of a given
fire-fighter brigade
1184
00:59:42,307 --> 00:59:44,298
on your house and
it was on fire
1185
00:59:44,707 --> 00:59:46,982
those fire-fighters
would just ride on by
1186
00:59:47,107 --> 00:59:49,382
because you didn�t
have a deal.
1187
00:59:49,507 --> 00:59:52,306
Well it gradually
evolved a public trust
1188
00:59:52,307 --> 00:59:56,664
for the provision of safety
on that very specific level.
1189
00:59:57,107 --> 00:59:59,780
This is important.
1190
00:59:59,987 --> 01:00:02,386
We should not go back
from that and start saying
1191
01:00:02,387 --> 01:00:04,423
well you know why don�t we
put that back in the market
1192
01:00:04,787 --> 01:00:05,663
and see what that does?
1193
01:00:05,707 --> 01:00:08,619
Maybe it will make
it more efficient
1194
01:00:16,267 --> 01:00:20,146
Privatization does not mean
you take a public institution
1195
01:00:20,147 --> 01:00:24,544
and give it
to some nice person.
1196
01:00:24,907 --> 01:00:27,216
It means you take a public
institution and give it
1197
01:00:27,307 --> 01:00:29,263
to an unaccountable tyranny.
1198
01:00:34,027 --> 01:00:37,542
Public institutions
have many side benefits
1199
01:00:37,543 --> 01:00:40,140
For one thing they may
purposely run at a loss.
1200
01:00:40,267 --> 01:00:42,303
They're not
out for profit.
1201
01:00:42,667 --> 01:00:44,419
They may purposely
run at a loss
1202
01:00:44,587 --> 01:00:46,305
because of the
side benefits.
1203
01:00:46,507 --> 01:00:50,420
So for example if a public
steel industry runs at a loss
1204
01:00:50,421 --> 01:00:53,259
it's providing cheap
steel to other industries
1205
01:00:53,260 --> 01:00:56,776
maybe that�s a good thing.
1206
01:00:57,067 --> 01:01:00,025
Public institutions can have
a counter cyclic property
1207
01:01:00,427 --> 01:01:03,578
So that means that they can
maintain employment
1208
01:01:03,579 --> 01:01:05,263
in periods of recession
1209
01:01:05,707 --> 01:01:06,946
which increases demand
1210
01:01:06,947 --> 01:01:09,256
which helps you
get out of recession.
1211
01:01:09,267 --> 01:01:11,656
Private companies cant
do that in a recession
1212
01:01:12,147 --> 01:01:15,537
throw out the work force cause
that�s the way you make money.
1213
01:01:15,538 --> 01:01:17,662
There are those who intend
that one day everything
1214
01:01:17,747 --> 01:01:19,863
will be owned by somebody
1215
01:01:20,147 --> 01:01:22,546
and we're not just
talking goods here.
1216
01:01:22,547 --> 01:01:25,619
We're talking human
rights human services
1217
01:01:25,907 --> 01:01:27,826
essential services for life.
1218
01:01:27,827 --> 01:01:30,739
Education public health
social assistance
1219
01:01:30,740 --> 01:01:34,063
pensions housing.
1220
01:01:34,547 --> 01:01:40,224
We're also talking about
the survival of the planet.
1221
01:01:40,307 --> 01:01:43,982
The areas that we believe
must be maintained
1222
01:01:44,147 --> 01:01:45,106
in the commons
1223
01:01:45,107 --> 01:01:48,463
or under common control
or we will collectively die
1224
01:01:48,467 --> 01:01:51,140
Water and air.
1225
01:01:51,347 --> 01:01:54,657
Even in the case of air
there�s been some progress
1226
01:01:54,707 --> 01:01:58,143
and that is the trading
of pollution permits.
1227
01:01:58,144 --> 01:01:59,420
And here the idea
is to say
1228
01:01:59,507 --> 01:02:02,579
look we cant avoid
the dumping of carbon dioxide.
1229
01:02:02,867 --> 01:02:05,506
We cant avoid the dumping
of sulphur oxides
1230
01:02:05,707 --> 01:02:07,504
at least we cant at the moment
afford to stopping it
1231
01:02:07,627 --> 01:02:10,016
so we're dumping a certain
amount of stuff
1232
01:02:10,027 --> 01:02:10,743
into the environment.
1233
01:02:10,987 --> 01:02:14,059
So we're going to say
with the current tonnage
1234
01:02:14,347 --> 01:02:17,145
of sulphur oxides
for example
1235
01:02:17,146 --> 01:02:19,944
we will say
that is the limit.
1236
01:02:20,107 --> 01:02:22,701
And well create
permits for that amount
1237
01:02:22,987 --> 01:02:25,706
and give them to the people
who�ve been doing the polluting
1238
01:02:25,867 --> 01:02:28,984
and now we will permit
them to be traded.
1239
01:02:28,985 --> 01:02:31,341
And so now there�s
a price attached
1240
01:02:31,627 --> 01:02:34,986
to polluting the environment.
1241
01:02:34,987 --> 01:02:36,739
Now wouldn�t it be marvellous
if we have one of those prices
1242
01:02:36,907 --> 01:02:38,625
for everything?
1243
01:02:39,787 --> 01:02:41,664
It sounds like you�re
advocating private ownership
1244
01:02:41,707 --> 01:02:43,379
of every square
inch of the planet.
1245
01:02:43,627 --> 01:02:44,423
Absolutely.
1246
01:02:44,587 --> 01:02:47,584
Every cubic foot
of air water.
1247
01:02:47,585 --> 01:02:50,581
It sounds outlandish to say
1248
01:02:50,827 --> 01:02:52,579
we want to have the
whole universe
1249
01:02:52,747 --> 01:02:54,100
the whole of
the earth owned.
1250
01:02:54,187 --> 01:02:56,781
That doesn�t mean I
want to have Joe Bloggs
1251
01:02:57,067 --> 01:02:58,864
owning this square foot.
1252
01:02:58,987 --> 01:03:04,015
But it means the interests that
are involved in that stream
1253
01:03:04,016 --> 01:03:07,018
are owned by some group
1254
01:03:07,147 --> 01:03:09,741
or by some people who have
an interest in maintaining it.
1255
01:03:10,027 --> 01:03:13,424
And that you know that
is not such a loony idea.
1256
01:03:13,425 --> 01:03:16,821
It's in fact the solution
to a lot of these problems.
1257
01:03:28,507 --> 01:03:30,259
Imagine a world in
which one of the things
1258
01:03:30,427 --> 01:03:33,544
owned by a corporation was
the song happy birthday.
1259
01:03:35,707 --> 01:03:36,662
In fact
1260
01:03:36,667 --> 01:03:39,181
an Aol/Time Warner subsidiary
holds the copyright.
1261
01:03:42,307 --> 01:03:43,456
In the past
1262
01:03:43,747 --> 01:03:45,466
it has demanded
over $ 10000
1263
01:03:45,467 --> 01:03:47,776
to allow you to hear anyone
sing this popular song
1264
01:03:47,867 --> 01:03:50,825
in a film.
1265
01:03:51,227 --> 01:03:52,899
We didn�t pay.
1266
01:03:56,467 --> 01:03:58,662
We preferred to use the money
to fly our crew to Boston
1267
01:03:58,827 --> 01:04:01,580
and Los Angeles to bring
you the following story
1268
01:04:13,707 --> 01:04:15,698
Comparing the marketing
of yesteryear
1269
01:04:15,699 --> 01:04:17,458
to the marketing of today
1270
01:04:17,467 --> 01:04:21,665
is like comparing
a b. b. gun to a smart bomb.
1271
01:04:21,787 --> 01:04:24,824
It's not the same
as when I was a kid
1272
01:04:25,147 --> 01:04:26,586
or even when the people
1273
01:04:26,587 --> 01:04:28,782
who are young adults
today were kids.
1274
01:04:32,147 --> 01:04:36,265
It's much more sophisticated
and it's much more pervasive.
1275
01:04:36,747 --> 01:04:43,141
It's not that products
themselves are bad or good.
1276
01:04:43,307 --> 01:04:46,856
It's the notion of
manipulating children
1277
01:04:46,857 --> 01:04:49,579
into buying the products.
1278
01:04:51,467 --> 01:04:54,061
In 1998 Western
International Media
1279
01:04:54,347 --> 01:04:57,225
Century City and Lieberman
Research Worldwide
1280
01:04:57,227 --> 01:05:00,936
conducted a study on nagging.
1281
01:05:01,067 --> 01:05:03,581
We asked parents to keep
a diary for three weeks
1282
01:05:03,582 --> 01:05:05,139
and to record every time
1283
01:05:05,387 --> 01:05:06,342
you could imagine
1284
01:05:06,347 --> 01:05:10,306
every time their child nagged
them for a product
1285
01:05:10,667 --> 01:05:14,137
we asked them to record
when where and why.
1286
01:05:18,707 --> 01:05:24,259
This study was not to
help parents cope with nagging.
1287
01:05:24,427 --> 01:05:28,056
It was to help corporations
help children nag
1288
01:05:28,147 --> 01:05:31,025
for their products
more effectively.
1289
01:05:32,827 --> 01:05:36,058
Anywhere form 20 percent
to 40 percent of purchases
1290
01:05:36,187 --> 01:05:37,626
would not have occurred
1291
01:05:37,627 --> 01:05:39,618
unless the child had
nagged their parents.
1292
01:05:40,027 --> 01:05:42,336
That is we
found for example
1293
01:05:42,427 --> 01:05:44,826
a quarter of all visits
to theme parks
1294
01:05:44,827 --> 01:05:47,785
wouldn�t have occurred unless
a child nagged their parents.
1295
01:05:48,187 --> 01:05:50,576
Four out of ten visits
to places like Chuck E. Cheese
1296
01:05:50,587 --> 01:05:52,418
would not have occurred.
1297
01:05:52,507 --> 01:05:53,417
And any parent would
understand that
1298
01:05:53,467 --> 01:05:54,820
you know when I
think of Chuck E. Cheese
1299
01:05:54,907 --> 01:05:56,306
oh my goodness
its noise.
1300
01:05:59,707 --> 01:06:00,617
And there�s
so many kids.
1301
01:06:00,667 --> 01:06:01,895
Why would I want to
spend two hours there?
1302
01:06:02,107 --> 01:06:04,940
But if the child nags
enough you 're going to go
1303
01:06:04,987 --> 01:06:07,820
We saw the same thing with
movies with home video
1304
01:06:07,867 --> 01:06:09,505
with fast food...
1305
01:06:09,787 --> 01:06:11,186
We do have to break
through this barrier
1306
01:06:11,227 --> 01:06:14,378
where they do tell us
or they say
1307
01:06:14,587 --> 01:06:17,181
they don�t like it
when their kid snag.
1308
01:06:17,467 --> 01:06:20,664
Well that�s just a general
attitude that they possess.
1309
01:06:20,665 --> 01:06:24,226
It doesn�t mean that they
necessarily act upon it
1310
01:06:24,667 --> 01:06:26,783
a 100 percent of the time.
1311
01:06:28,507 --> 01:06:32,944
You can manipulate
consumers into wanting
1312
01:06:33,307 --> 01:06:35,662
and therefore buying
your products.
1313
01:06:35,707 --> 01:06:38,426
It's a game.
1314
01:06:39,547 --> 01:06:41,262
Children are
not little adults;
1315
01:06:41,263 --> 01:06:42,978
their minds
aren�t developed.
1316
01:06:43,387 --> 01:06:45,105
And what�s happening is that
the marketers are playing
1317
01:06:45,307 --> 01:06:47,582
to their developmental
vulnerabilities.
1318
01:06:50,587 --> 01:06:53,624
The advertising that
children are exposed to today
1319
01:06:53,625 --> 01:06:56,425
is honed by psychologists;
1320
01:06:56,747 --> 01:06:58,666
it's enhanced by
media technology
1321
01:06:58,667 --> 01:07:00,817
that nobody ever
thought was possible.
1322
01:07:01,067 --> 01:07:05,265
The more insight you have
about the consumer
1323
01:07:05,387 --> 01:07:09,938
the more creative you�ll be in
your communication strategies.
1324
01:07:10,027 --> 01:07:11,779
So if that takes
a psychologist
1325
01:07:11,947 --> 01:07:15,098
yeah we want one
of those on staff.
1326
01:07:15,307 --> 01:07:18,743
I�m not saying it's wrong
to make things for children.
1327
01:07:18,744 --> 01:07:20,464
I also think its
important to distinguish
1328
01:07:20,587 --> 01:07:23,977
between psychologists who
work on products for children
1329
01:07:24,427 --> 01:07:28,420
to help you know toy
corporations make toys
1330
01:07:28,421 --> 01:07:29,780
that are developmentally
appropriate.
1331
01:07:29,781 --> 01:07:30,742
I think that�s great
1332
01:07:31,147 --> 01:07:32,899
that�s different
from selling the toys
1333
01:07:33,067 --> 01:07:34,544
directly to the children.
1334
01:07:34,545 --> 01:07:36,022
Initiative is huge.
1335
01:07:36,427 --> 01:07:38,785
I think in
the U. S. we place
1336
01:07:38,786 --> 01:07:41,143
about $ 12 billion
of media time.
1337
01:07:41,227 --> 01:07:43,502
So well put it on TV
well put it in print
1338
01:07:43,627 --> 01:07:46,778
well put it up in outdoor
well buy radio time;
1339
01:07:46,987 --> 01:07:50,946
so we're the biggest buyers of
advertising time and space
1340
01:07:50,947 --> 01:07:53,978
in the U. S.
and in the world.
1341
01:07:54,187 --> 01:07:57,736
One family cannot combat
an industry that spends
1342
01:07:57,827 --> 01:08:00,899
$ 12 billion a year trying
to get their children.
1343
01:08:01,187 --> 01:08:03,018
They cant do it.
1344
01:08:03,107 --> 01:08:05,506
They are tomorrows
adult consumers
1345
01:08:05,507 --> 01:08:08,704
To start talking with them now
build that relationship
1346
01:08:08,867 --> 01:08:09,822
when they�re younger...
1347
01:08:09,827 --> 01:08:11,897
And you�ve got
them as an adult.
1348
01:08:14,627 --> 01:08:17,221
Somebody asked me you
know Lucy is that ethical?
1349
01:08:17,507 --> 01:08:19,816
You know you�re essentially
manipulating these children.
1350
01:08:19,907 --> 01:08:21,738
Well yeah
is it ethical?
1351
01:08:21,827 --> 01:08:22,577
I don�t know.
1352
01:08:22,787 --> 01:08:26,905
But our role at initiative
is to move products
1353
01:08:27,107 --> 01:08:28,903
And if we know
you move products
1354
01:08:28,904 --> 01:08:30,699
with a certain
creative execution
1355
01:08:30,947 --> 01:08:33,177
placed in a certain
type of media vehicle
1356
01:08:33,178 --> 01:08:34,459
then we�ve
done our job.
1357
01:08:36,947 --> 01:08:39,939
Every institution
provides the people
1358
01:08:40,267 --> 01:08:42,861
who are members of it
1359
01:08:43,147 --> 01:08:45,900
with asocial
role to occupy
1360
01:08:46,027 --> 01:08:48,906
And typically institutions
that are vibrant
1361
01:08:48,907 --> 01:08:52,786
and have a lot of power
will specify that role
1362
01:08:53,227 --> 01:08:56,242
in some sense as
a list of virtues.
1363
01:08:56,243 --> 01:08:59,258
It's true for churches
for schools
1364
01:08:59,467 --> 01:09:02,618
for any institution that
has power over people
1365
01:09:02,619 --> 01:09:04,902
and shapes them.
1366
01:09:05,427 --> 01:09:06,386
The corporation likewise.
1367
01:09:06,387 --> 01:09:08,855
It provides us
with a list of virtues
1368
01:09:08,856 --> 01:09:09,822
a kind of social role
1369
01:09:10,227 --> 01:09:13,299
which is
the good consumer.
1370
01:09:13,587 --> 01:09:16,420
Like the waters
of the mighty ocean
1371
01:09:16,467 --> 01:09:18,386
people also represent
tremendous force
1372
01:09:18,387 --> 01:09:21,106
the understanding of which
is the greatest importance
1373
01:09:21,187 --> 01:09:23,542
to the American
way of life.
1374
01:09:24,027 --> 01:09:26,746
This force is known
as consumer power.
1375
01:09:28,347 --> 01:09:31,498
The goal for the corporations
is to maximize profit
1376
01:09:31,707 --> 01:09:33,538
and market share.
1377
01:09:33,627 --> 01:09:36,221
And they also have a goal
for their target
1378
01:09:36,222 --> 01:09:37,585
namely the population.
1379
01:09:37,947 --> 01:09:42,975
They have to be turned into
completely mindless consumers
1380
01:09:43,227 --> 01:09:45,946
of goods that
they do not want.
1381
01:09:45,947 --> 01:09:49,462
You have to develop what
are called created wants
1382
01:09:49,787 --> 01:09:52,176
So you have
to create wants.
1383
01:09:52,187 --> 01:09:53,779
You have to pose
on people what's called
1384
01:09:53,780 --> 01:09:56,095
a philosophy of futility.
1385
01:09:56,387 --> 01:09:58,537
You have to focus them
1386
01:09:58,787 --> 01:10:01,062
on the insignificant
things of life
1387
01:10:01,063 --> 01:10:03,337
like fashionable consumption.
1388
01:10:06,467 --> 01:10:09,539
I�m just basically quoting
business literature.
1389
01:10:09,827 --> 01:10:11,499
And it makes
perfect sense.
1390
01:10:11,747 --> 01:10:13,666
The ideal is to have
individuals
1391
01:10:13,667 --> 01:10:16,579
who are totally disassociated
from one another.
1392
01:10:17,027 --> 01:10:21,259
Who�s conception of
themselves the sense of value
1393
01:10:21,347 --> 01:10:24,976
is just how many created
wants can I satisfy?
1394
01:10:28,347 --> 01:10:30,577
These people are customers
1395
01:10:30,747 --> 01:10:34,660
because they are willing
to trade money for widgets.
1396
01:10:34,661 --> 01:10:37,545
And all the customers
take the widgets home
1397
01:10:37,546 --> 01:10:40,664
to all parts
of the country.
1398
01:10:40,827 --> 01:10:42,897
Look at all the money
the widget builder has
1399
01:10:43,227 --> 01:10:45,626
taken in from the sale
of his widgets.
1400
01:10:45,627 --> 01:10:48,858
We have huge industries
public relations industry
1401
01:10:48,987 --> 01:10:50,306
monstrous industry
1402
01:10:50,427 --> 01:10:53,305
advertising and so on
which are designed
1403
01:10:53,307 --> 01:10:57,698
from infancy to try
to mould people
1404
01:10:58,107 --> 01:11:00,257
into this desired pattern.
1405
01:11:04,347 --> 01:11:05,462
We saw
Tiger Woods on TV
1406
01:11:05,787 --> 01:11:08,062
with a hat
with a Nike logo on it
1407
01:11:08,187 --> 01:11:09,745
and we figured you know
he probably gets
1408
01:11:09,746 --> 01:11:11,140
like millions of dollars
1409
01:11:11,547 --> 01:11:12,986
just to wear the hat
on a press conference.
1410
01:11:12,987 --> 01:11:15,342
And therefore we figured we
can do that for someone else.
1411
01:11:15,867 --> 01:11:18,946
And hopefully get money in
time so we can go to school.
1412
01:11:18,947 --> 01:11:22,025
And that show we came up with
being corporately sponsored.
1413
01:11:22,107 --> 01:11:23,335
We made our sponsor
announcement
1414
01:11:23,547 --> 01:11:25,060
on the Today Show
on June 18
1415
01:11:25,267 --> 01:11:27,064
...were thrilled to be
sponsored by First U. S.A...
1416
01:11:27,187 --> 01:11:29,303
We're thrilled to be working with
first U. S.A as our corporate
1417
01:11:29,587 --> 01:11:32,784
sponsor and they�re covering
our college tuition...
1418
01:11:32,947 --> 01:11:34,141
...we found First U.S.A as our
sponsor and we're proud
1419
01:11:34,142 --> 01:11:34,976
to be working with them...
1420
01:11:35,347 --> 01:11:37,178
...our sponsor if First U. S.A
1421
01:11:37,267 --> 01:11:40,225
we're really thrilled
to announce First U.S.A
1422
01:11:40,226 --> 01:11:41,182
as our sponsor...
1423
01:11:41,587 --> 01:11:43,862
...we're thrilled to be
working with First U.S.A...
1424
01:11:43,987 --> 01:11:45,206
and so we give First U. S.A
1425
01:11:45,207 --> 01:11:46,386
a good name in the media
1426
01:11:46,387 --> 01:11:47,820
and include them
in our news stories
1427
01:11:48,307 --> 01:11:49,217
and through there
1428
01:11:49,267 --> 01:11:52,384
they get as much advertising
as we can give them.
1429
01:11:52,627 --> 01:11:53,586
They�ll be conforming
1430
01:11:53,587 --> 01:11:55,782
not to the wishes of
demanding parents
1431
01:11:55,987 --> 01:11:59,346
but to the wishes of an image
conscious corporation...
1432
01:11:59,347 --> 01:12:02,305
They�re not just out there for
the money and they�re just...
1433
01:12:02,707 --> 01:12:03,503
I mean they want
to work with us
1434
01:12:03,667 --> 01:12:06,386
and be our friends and let
us help them help us
1435
01:12:06,387 --> 01:12:07,182
and vice versa.
1436
01:12:07,507 --> 01:12:08,383
And we became
walking billboards
1437
01:12:08,467 --> 01:12:09,866
to pay for our
college tuition.
1438
01:12:11,347 --> 01:12:13,383
Cool Site of the day
picked us as a cool site
1439
01:12:13,747 --> 01:12:17,057
and Yahoo picked us and
we were in U.S.A Today.
1440
01:12:17,107 --> 01:12:19,826
When we did our photo
shoot for people magazine
1441
00:00:02,527 --> 00:00:08,159
This is where we
stood up on top.
1442
00:00:08,287 --> 00:00:10,005
We stood up here
and we smiled.
1443
00:00:10,207 --> 00:00:12,606
We smiled and
took the picture.
1444
00:00:12,607 --> 00:00:15,405
Our parents had war stories
and stuff to tell us.
1445
00:00:15,487 --> 00:00:16,920
We have our corporate
sponsor story.
1446
00:00:16,927 --> 00:00:18,565
Exactly.
1447
00:00:20,767 --> 00:00:22,246
I have a lot of faith
in the corporate world
1448
00:00:22,247 --> 00:00:23,435
because it's always
going to be there
1449
00:00:23,647 --> 00:00:24,841
so you may as well
have faith in it
1450
00:00:25,087 --> 00:00:27,681
because if you don�t
then it's just not good.
1451
00:00:29,087 --> 00:00:30,443
Some of the best
creative minds
1452
00:00:30,444 --> 00:00:31,799
are employed to
assure our faith
1453
00:00:31,967 --> 00:00:33,958
in the corporate
worldview.
1454
00:00:34,367 --> 00:00:37,165
They seduce us with corporate
beguiling illusions.
1455
00:00:37,247 --> 00:00:39,124
Designed to divert
our minds
1456
00:00:39,167 --> 00:00:41,203
and manufacture
our consent.
1457
00:00:49,047 --> 00:00:51,720
Corporations don�t advertise
products particularly;
1458
00:00:51,927 --> 00:00:52,996
they�re advertising
a way of life.
1459
00:00:52,997 --> 00:00:54,161
A way of thinking.
1460
00:00:54,327 --> 00:00:59,082
A story of who we are as people
and how we got here and
1461
00:00:59,127 --> 00:01:00,924
you know what�s the source
of our so called liberty
1462
00:01:01,047 --> 00:01:02,275
and so called freedom.
1463
00:01:02,487 --> 00:01:05,126
You know so you have decades
and decades and decades
1464
00:01:05,167 --> 00:01:06,998
of propaganda and
education
1465
00:01:07,007 --> 00:01:09,043
teaching us to think
in a certain way.
1466
00:01:09,367 --> 00:01:12,200
When applied to
the large corporation
1467
00:01:12,207 --> 00:01:14,675
it's that the corporation
is was inevitable
1468
00:01:14,927 --> 00:01:16,326
that it's indispensable
1469
00:01:16,367 --> 00:01:18,039
that it is somehow
remarkably efficient
1470
00:01:18,127 --> 00:01:21,915
and that it is responsible
for the sort of
1471
00:01:21,967 --> 00:01:23,958
for progress and
the good life.
1472
00:01:34,807 --> 00:01:37,685
Perception management is a
very interesting concept
1473
00:01:37,687 --> 00:01:39,882
It's basically a methodology
1474
00:01:40,087 --> 00:01:42,840
which helps us when
we work with our clients
1475
00:01:42,967 --> 00:01:46,960
to go through a very systematic
thoughtful process
1476
00:01:46,961 --> 00:01:49,844
in order to be able to
help our clients identify
1477
00:01:50,167 --> 00:01:52,283
what the resources are
that they have.
1478
00:01:52,447 --> 00:01:55,041
What the barriers to their
success are
1479
00:01:55,327 --> 00:01:56,766
and how we can use
communications
1480
00:01:56,767 --> 00:01:59,520
to help them accomplish
their objectives.
1481
00:02:09,727 --> 00:02:12,400
If Michael or Angelica came
tome and said
1482
00:02:12,607 --> 00:02:17,397
Dad what do you do
and why is it important?
1483
00:02:17,407 --> 00:02:19,602
My answer to that question
is basically
1484
00:02:19,807 --> 00:02:22,116
that I help corporations
have a voice.
1485
00:02:28,447 --> 00:02:30,483
And I help corporations
share the point of view
1486
00:02:30,484 --> 00:02:32,722
about how they
feel about things.
1487
00:02:37,087 --> 00:02:37,997
They�re selling
themselves
1488
00:02:38,047 --> 00:02:40,242
they�re selling
their domination
1489
00:02:40,447 --> 00:02:41,675
they�re selling
their rule
1490
00:02:41,887 --> 00:02:43,445
and they�re creating
an image for themselves
1491
00:02:43,446 --> 00:02:45,079
as just regular folks
down the block.
1492
00:02:47,327 --> 00:02:49,204
Hi how
y'all doing today?
1493
00:02:49,247 --> 00:02:51,166
Good to see you.
1494
00:02:51,167 --> 00:02:52,964
How are you doing today?
1495
00:02:53,087 --> 00:02:55,123
Hi how you
doing today?
1496
00:02:55,487 --> 00:02:56,761
We're from Pfizer.
1497
00:02:56,887 --> 00:02:57,763
We're your neighbours.
1498
00:02:57,847 --> 00:02:59,200
You're in the new houses?
1499
00:02:59,287 --> 00:03:01,278
Are you in the new houses?
1500
00:03:01,279 --> 00:03:02,276
Ohhhhhh!
1501
00:03:02,647 --> 00:03:04,444
These are some neighbours.
1502
00:03:04,567 --> 00:03:06,478
Can we say hello?
1503
00:03:06,487 --> 00:03:08,205
Can we say hello
just for a minute?
1504
00:03:09,767 --> 00:03:11,439
So what do you think
of the neighbourhood now?
1505
00:03:11,687 --> 00:03:13,484
It's all right
it's good.
1506
00:03:13,607 --> 00:03:14,835
Yeah l think it�s been
getting better
1507
00:03:15,047 --> 00:03:17,641
over the last 20years
that I�ve been coming here.
1508
00:03:17,642 --> 00:03:18,402
Yeah
1509
00:03:18,407 --> 00:03:20,045
So I think together you
know working with you
1510
00:03:20,327 --> 00:03:22,557
and Pfizer and our
other partnership
1511
00:03:22,727 --> 00:03:24,445
well make this
a better place.
1512
00:03:24,647 --> 00:03:25,557
Okay.
1513
00:03:25,607 --> 00:03:27,962
Okay nice to see
you Miss Fraser bye.
1514
00:03:30,887 --> 00:03:33,276
There used to be a lot
of crime at this subway.
1515
00:03:33,277 --> 00:03:35,721
One night as I was going
home I got caught
1516
00:03:36,007 --> 00:03:39,204
and was almost mugged.
1517
00:03:39,367 --> 00:03:42,677
So we decided
to make a change
1518
00:03:42,727 --> 00:03:45,446
to make
this community better.
1519
00:03:48,847 --> 00:03:51,122
We're looking
at turnstiles
1520
00:03:51,247 --> 00:03:53,556
that prevent fare beating.
1521
00:03:53,647 --> 00:03:56,526
It used to be you could
just hop right over.
1522
00:03:56,527 --> 00:04:00,042
So Pfizer in collaboration
with the transit authority
1523
00:04:00,367 --> 00:04:03,245
actually purchased
these machines.
1524
00:04:08,847 --> 00:04:12,044
This is a talkback box
that allows us to speak
1525
00:04:12,207 --> 00:04:13,646
to the Pfizer guard
1526
00:04:13,647 --> 00:04:17,276
which is approximately
500yards from here.
1527
00:04:17,487 --> 00:04:19,125
Now I haven�t seen
the Pfizer guard today
1528
00:04:19,407 --> 00:04:20,760
but I�m going to see
if I can call him.
1529
00:04:20,847 --> 00:04:23,077
If he�s not I'll have
to go wake him up.
1530
00:04:23,247 --> 00:04:23,997
Hello.
1531
00:04:24,207 --> 00:04:25,083
Hello.
1532
00:04:25,167 --> 00:04:26,156
Tom Kline speaking.
1533
00:04:28,527 --> 00:04:30,757
So I'm sure
1534
00:04:30,927 --> 00:04:32,121
before we're through
hell call back.
1535
00:04:32,367 --> 00:04:33,800
But particularly
on the off-hours
1536
00:04:33,807 --> 00:04:37,766
this allows a passenger
to call directly
1537
00:04:37,767 --> 00:04:40,081
to the Pfizer
desk for assistance.
1538
00:04:40,527 --> 00:04:43,406
And then the Pfizer guard
calls the transit police
1539
00:04:43,407 --> 00:04:48,003
and the transit police respond
to any crime situation.
1540
00:04:48,207 --> 00:04:50,801
As a result of all this
crime is down in that station.
1541
00:04:50,802 --> 00:04:53,041
It's much safer for
our community partners.
1542
00:04:53,487 --> 00:04:54,397
Thank you.
1543
00:05:00,207 --> 00:05:01,401
I'll press the other button
just to be sure...
1544
00:05:08,847 --> 00:05:10,599
Well go over and
talk to him personally.
1545
00:05:18,647 --> 00:05:21,036
It's tough you know
they�re putting
1546
00:05:21,047 --> 00:05:23,242
some taxpayer shareholder
money into helping
1547
00:05:23,447 --> 00:05:25,358
and who can say?
1548
00:05:25,367 --> 00:05:27,164
But that money should be
going to the taxpayers
1549
00:05:27,287 --> 00:05:30,040
to decide what to do.
1550
00:05:30,167 --> 00:05:32,556
And while they�re doing
those sorts of nice things
1551
00:05:32,567 --> 00:05:35,479
they�re also playing a role in
lowering taxes for corporations
1552
00:05:35,480 --> 00:05:37,358
and lowering taxes
for wealthy people
1553
00:05:37,847 --> 00:05:40,202
and reconfiguring
public policy.
1554
00:05:40,247 --> 00:05:42,397
And what we don�t see is all
that reconfiguring going on;
1555
00:05:42,647 --> 00:05:44,824
we don�t see all that
vacuuming up of money
1556
00:05:44,825 --> 00:05:47,001
vacuuming out the insides
of public processes
1557
00:05:47,002 --> 00:05:48,923
but we do see
the nice fa�ade.
1558
00:06:18,047 --> 00:06:19,966
When I was researching
the takeover of public space
1559
00:06:19,967 --> 00:06:23,118
when I started off I thought
okay this is just advertising.
1560
00:06:23,327 --> 00:06:25,042
We�ve always had advertising.
1561
00:06:25,043 --> 00:06:26,758
It's just more advertising.
1562
00:06:27,167 --> 00:06:28,395
But what l started
to understand
1563
00:06:28,607 --> 00:06:29,566
and what I
understand now
1564
00:06:29,567 --> 00:06:33,765
is that branding if not
advertising its production.
1565
00:06:33,887 --> 00:06:35,081
The very
successful corporations
1566
00:06:35,327 --> 00:06:38,160
the corporations of the future
do not produce products.
1567
00:06:38,207 --> 00:06:41,244
They produced
brand meaning.
1568
00:06:41,567 --> 00:06:43,762
The dissemination of
the idea of themselves
1569
00:06:43,967 --> 00:06:45,406
is their act of production.
1570
00:06:45,407 --> 00:06:47,398
And the dissemination of
the idea of themselves
1571
00:06:47,399 --> 00:06:51,764
is an enormously
invasive project
1572
00:06:52,127 --> 00:06:54,482
so how do you
make a brand idea?
1573
00:06:54,527 --> 00:06:58,122
Well a good place to
start is by building
1574
00:06:58,287 --> 00:07:00,084
a three dimensional
manifestation of your brand.
1575
00:07:00,207 --> 00:07:02,402
For accompany like Disney
1576
00:07:02,607 --> 00:07:04,484
it goes even further
1577
00:07:04,527 --> 00:07:06,563
where it's actually building
a town Celebration Florida.
1578
00:07:06,564 --> 00:07:08,324
Currently there are
about 5000 residents
1579
00:07:08,367 --> 00:07:10,323
who call Celebration home.
1580
00:07:10,767 --> 00:07:13,821
And there are about 1300
single-family homes
1581
00:07:13,822 --> 00:07:16,876
a town centre that�s a place
where people gather.
1582
00:07:17,007 --> 00:07:20,238
It has about four
or five restaurants
1583
00:07:20,367 --> 00:07:22,517
and about a dozen
other shops.
1584
00:07:23,727 --> 00:07:25,604
Their inspiration
their brand image
1585
00:07:26,127 --> 00:07:28,526
is the all American family.
1586
00:07:28,527 --> 00:07:30,722
And the sort of
by gone American town.
1587
00:07:50,607 --> 00:07:54,395
Their brand driver is family
magic and everything
1588
00:07:54,447 --> 00:07:59,396
that the company does is in
and around those two words.
1589
00:07:59,397 --> 00:08:01,363
If you take that
1590
00:08:01,647 --> 00:08:04,798
a branded environment
such as a Disney World
1591
00:08:05,007 --> 00:08:08,397
or a Disneyland is a logical
extension of that brand.
1592
00:08:08,398 --> 00:08:12,201
Film animated film
family oriented film;
1593
00:08:12,207 --> 00:08:14,960
it's a very logical
extension of that.
1594
00:08:15,087 --> 00:08:16,361
As a business though
1595
00:08:16,527 --> 00:08:19,121
they also know that
if they want to get
1596
00:08:19,407 --> 00:08:21,796
into other forms of
entertainment
1597
00:08:21,807 --> 00:08:24,401
that does not fit
family magic
1598
00:08:24,687 --> 00:08:27,145
they do not brand
it Disney.
1599
00:08:27,146 --> 00:08:29,603
If they want to get
into adult
1600
00:08:29,967 --> 00:08:31,886
more serious type fare
1601
00:08:31,887 --> 00:08:35,163
when it comes to film
they brand it Touchstone.
1602
00:08:35,247 --> 00:08:37,602
Disney brand
speaks of reassurance
1603
00:08:38,127 --> 00:08:40,766
it speaks of tradition
it speaks of quality.
1604
00:08:40,767 --> 00:08:42,119
And you can see that here
1605
00:08:42,447 --> 00:08:45,326
in this community
that we�ve built.
1606
00:08:45,327 --> 00:08:48,444
And that�s where you
see the truly imperialist
1607
00:08:48,487 --> 00:08:52,116
aspirations of branding
which is about building
1608
00:08:52,327 --> 00:08:54,795
these privatized
branded cocoons.
1609
00:08:55,207 --> 00:08:57,437
Which maybe you start
by shopping in
1610
00:08:57,607 --> 00:08:59,961
and then you continue
by holidaying in
1611
00:08:59,962 --> 00:09:02,316
but eventually why
not just move in.
1612
00:09:05,087 --> 00:09:07,203
What happens if we
wake up one day
1613
00:09:07,487 --> 00:09:10,524
and we find out that virtually
all of our relationships
1614
00:09:10,727 --> 00:09:13,195
that are mediated between
us and our fellow human beings
1615
00:09:13,196 --> 00:09:14,926
are commercial?
1616
00:09:14,927 --> 00:09:17,964
We find out that virtually
every relationship we have
1617
00:09:18,207 --> 00:09:20,243
is a commercially
arbitrated relationship
1618
00:09:20,607 --> 00:09:22,404
with our fellow human being?
1619
00:09:22,407 --> 00:09:25,717
Can civilization survive on
that narrow a definition
1620
00:09:25,718 --> 00:09:28,121
of how we interact
with each other?
1621
00:09:28,487 --> 00:09:30,557
Wow what a dream...
1622
00:09:35,807 --> 00:09:39,436
I can give you the day
in the life of a person
1623
00:09:39,647 --> 00:09:41,877
who might be the target
of undercover marketing.
1624
00:09:42,047 --> 00:09:43,162
And I will
tell you this
1625
00:09:43,487 --> 00:09:45,637
that some of these things
are happening right now
1626
00:09:45,638 --> 00:09:46,442
around you.
1627
00:09:46,847 --> 00:09:48,485
So you walk out of your
building in the morning
1628
00:09:48,486 --> 00:09:49,276
in some city
1629
00:09:49,727 --> 00:09:50,876
and you walk by
the doorman and say
1630
00:09:50,877 --> 00:09:51,756
hey good morning!
1631
00:09:52,127 --> 00:09:54,721
And you notice there�s a
bunch of boxes at his feet
1632
00:09:54,722 --> 00:09:57,246
from some on line
or mail order retailer.
1633
00:09:57,407 --> 00:09:59,477
And there�s a bunch of boxes
there with of course
1634
00:09:59,807 --> 00:10:01,035
big brand message on it.
1635
00:10:01,247 --> 00:10:02,646
You walk out
and wonder
1636
00:10:02,687 --> 00:10:04,439
a lot of people must be
ordering from that company.
1637
00:10:04,607 --> 00:10:07,075
Well what you don�t know is
that we paid the doorman
1638
00:10:07,076 --> 00:10:07,837
to keep those
empty boxes there.
1639
00:10:07,967 --> 00:10:09,806
You walk out
into the street
1640
00:10:09,807 --> 00:10:11,798
and you hear some people
having kind of a loud conversation
1641
00:10:12,207 --> 00:10:15,563
about a musical act
1642
00:10:15,567 --> 00:10:17,125
and they are passing
headphones back and forth
1643
00:10:17,126 --> 00:10:18,406
and going
this is great!
1644
00:10:20,367 --> 00:10:23,643
Hey do you know that I heard
this C D is really hard to find
1645
00:10:23,727 --> 00:10:28,960
but I heard they
sell it at store X.
1646
00:10:29,487 --> 00:10:30,806
You hear that and
you register it
1647
00:10:30,927 --> 00:10:32,363
and you might kind
of pick up on that
1648
00:10:32,364 --> 00:10:33,800
and may be later
on you�ll think
1649
00:10:34,167 --> 00:10:35,236
hey I wonder what the
hot act is bang
1650
00:10:35,237 --> 00:10:36,418
that might be in your head.
1651
00:10:36,419 --> 00:10:37,600
Now you get
into your office
1652
00:10:38,007 --> 00:10:40,601
and there�s a certain brand
of water in the refrigerator.
1653
00:10:40,887 --> 00:10:42,806
What is that?
1654
00:10:42,807 --> 00:10:44,718
You take it out you drink
you slug it down it's there
1655
00:10:44,727 --> 00:10:46,718
not really
thinking about it.
1656
00:10:47,127 --> 00:10:47,606
Wow!
1657
00:10:47,607 --> 00:10:49,325
That�s pretty good water.
1658
00:10:49,527 --> 00:10:50,846
Who knows?
1659
00:10:50,967 --> 00:10:52,286
Maybe someone placed
the water there
1660
00:10:52,407 --> 00:10:53,366
You kind of go out
for your lunch break
1661
00:10:53,367 --> 00:10:55,961
you�re sitting in the park and
people are kind of out there
1662
00:10:56,207 --> 00:10:57,356
talking in the
park and bang
1663
00:10:57,647 --> 00:10:58,796
all of a sudden you
hear another message.
1664
00:11:02,727 --> 00:11:04,604
By the time you go to bed
you've probably received
1665
00:11:04,647 --> 00:11:09,198
eight or nine different
undercover messages.
1666
00:11:09,327 --> 00:11:10,203
People are always thinking
1667
00:11:10,287 --> 00:11:11,561
well oh I know
product placement.
1668
00:11:11,727 --> 00:11:13,285
That�s when they
put stuff in movies!
1669
00:11:13,286 --> 00:11:14,566
Well yes kind of.
1670
00:11:14,607 --> 00:11:16,438
I mean that�s definitely
traditional product placement.
1671
00:11:16,527 --> 00:11:18,643
But real life product
placement is just that:
1672
00:11:18,927 --> 00:11:22,476
Placing stuff in movies but
the movie�s actually your life
1673
00:11:22,767 --> 00:11:25,156
Well take a group
of attainable
1674
00:11:25,167 --> 00:11:25,997
but still
inspirational people
1675
00:11:26,127 --> 00:11:27,037
they are not supermodels
1676
00:11:27,087 --> 00:11:29,282
they are kind of
people just like you
1677
00:11:29,283 --> 00:11:30,760
they�re doing
something for us
1678
00:11:31,167 --> 00:11:33,078
whether they are having
a certain kind of drink
1679
00:11:33,087 --> 00:11:34,406
or they are using
a certain laundry detergent
1680
00:11:34,527 --> 00:11:35,846
whatever it may be.
1681
00:11:35,967 --> 00:11:40,040
They are kind of the
roach motel if you will
1682
00:11:40,287 --> 00:11:41,800
People are going
to come over to them
1683
00:11:41,801 --> 00:11:43,080
and they are
going to give them
1684
00:11:43,081 --> 00:11:44,359
this little piece
of brand bait.
1685
00:11:44,607 --> 00:11:46,199
It could be a sound bite
of knowledge or a ritual.
1686
00:11:46,527 --> 00:11:49,121
Consumers will get that
piece of roach bait
1687
00:11:49,122 --> 00:11:50,042
then they
would take it.
1688
00:11:50,367 --> 00:11:51,166
Oh pretty cool!
1689
00:11:51,167 --> 00:11:53,761
Then they go out and
spread it to their friends.
1690
00:11:53,847 --> 00:11:54,882
If you want to be critical
1691
00:11:55,127 --> 00:11:56,082
if you want to go through
your life like that
1692
00:11:56,087 --> 00:11:57,202
sure be critical
of every single person
1693
00:11:57,327 --> 00:11:59,397
that walks up to you.
1694
00:11:59,527 --> 00:12:00,926
But if they are showing
you something that fits
1695
00:12:00,967 --> 00:12:02,116
and something that works
1696
00:12:02,407 --> 00:12:03,840
and something that makes
your life better in some way
1697
00:12:03,847 --> 00:12:05,246
well then who cares.
1698
00:12:05,287 --> 00:12:07,926
We again
just say thanks!
1699
00:12:14,887 --> 00:12:17,481
Today the job of building
this nation geographically
1700
00:12:17,767 --> 00:12:19,206
is completed.
1701
00:12:19,207 --> 00:12:22,756
There are no new frontiers
within or borders.
1702
00:12:23,047 --> 00:12:26,756
So to what new horizons
can we look now?
1703
00:12:26,887 --> 00:12:29,162
Where are tomorrows
opportunities?
1704
00:12:29,287 --> 00:12:33,126
What's ahead for you
for your children?
1705
00:12:33,127 --> 00:12:36,517
The frontiers of the
future are not on any map.
1706
00:12:36,967 --> 00:12:39,162
They�re in the test
tubes and laboratories
1707
00:12:39,163 --> 00:12:40,718
of the great industries.
1708
00:12:47,047 --> 00:12:49,242
The Chakrabarty case is one of
the great judicial moments
1709
00:12:49,447 --> 00:12:51,846
in world history.
1710
00:12:51,847 --> 00:12:53,485
And the public
was totally unaware
1711
00:12:53,767 --> 00:12:56,804
it was actually happening as
a process was being engaged.
1712
00:12:56,805 --> 00:12:59,002
General Electric
and Professor Chakrabarty
1713
00:12:59,527 --> 00:13:01,563
went to the patent office
with a little microbe
1714
00:13:01,564 --> 00:13:02,886
that eats up oil spills.
1715
00:13:02,887 --> 00:13:06,118
They said they had modified
this microbe in the laboratory
1716
00:13:06,247 --> 00:13:07,646
and therefore it
was an invention.
1717
00:13:07,687 --> 00:13:09,006
The patent office and
the U. S. Government
1718
00:13:09,127 --> 00:13:11,561
took a look at this
quote invention;
1719
00:13:12,007 --> 00:13:13,926
they said no way.
1720
00:13:13,927 --> 00:13:15,838
The patent statures don�t
cover living things.
1721
00:13:16,327 --> 00:13:18,204
This is not an invention.
1722
00:13:18,247 --> 00:13:19,521
Turned down.
1723
00:13:19,687 --> 00:13:21,962
Then General Electric and
Doctor Chakrabarty
1724
00:13:22,087 --> 00:13:24,966
appealed to the U. S. Customs
Court of Appeal.
1725
00:13:24,967 --> 00:13:27,800
And to everyone�s surprise
by a three to two decision
1726
00:13:27,847 --> 00:13:29,838
they overrode
the patent office.
1727
00:13:33,607 --> 00:13:35,404
They said this
microbe looks more
1728
00:13:35,527 --> 00:13:37,226
like a detergent
or a reagent
1729
00:13:37,227 --> 00:13:38,926
than a horse or a honeybee.
1730
00:13:39,327 --> 00:13:42,364
I laugh because they didn�t
understand basic biology;
1731
00:13:42,365 --> 00:13:43,560
it looked like a
chemical to them.
1732
00:13:43,647 --> 00:13:46,684
Had it had an antenna or
eyes or wings or legs
1733
00:13:47,007 --> 00:13:51,000
it would never have crossed
their table and been patented.
1734
00:13:51,001 --> 00:13:52,803
Then the patent
office appealed.
1735
00:13:53,247 --> 00:13:54,680
And what the public
should realize now
1736
00:13:54,687 --> 00:13:56,279
is the patent office
was very clear
1737
00:13:56,280 --> 00:13:58,595
that you cant
patent life.
1738
00:13:59,007 --> 00:14:03,558
My organization provided
the main amicus curiae brief
1739
00:14:03,727 --> 00:14:06,242
if you allow the patent on
this microbe we argued
1740
00:14:06,243 --> 00:14:08,757
it means that without any
congressional guidance
1741
00:14:09,007 --> 00:14:10,725
or public discussion
1742
00:14:10,927 --> 00:14:15,000
corporations will own
the blueprints of life.
1743
00:14:15,247 --> 00:14:17,522
When they made the decision
we lost by five to four
1744
00:14:17,647 --> 00:14:19,558
and Chief Justice
Warren said
1745
00:14:19,567 --> 00:14:21,717
sure some of these
are big issues
1746
00:14:21,967 --> 00:14:23,886
but we think this
is a small decision.
1747
00:14:23,887 --> 00:14:26,162
Seven years later
the U. S. Patent office issued
1748
00:14:26,287 --> 00:14:28,198
a one sentence decree
1749
00:14:28,207 --> 00:14:30,118
you can patent anything
in the world that�s alive
1750
00:14:30,127 --> 00:14:31,845
except a full birth
human being.
1751
00:16:01,807 --> 00:16:05,163
We�ve all been hearing
about the announcement
1752
00:16:05,164 --> 00:16:05,917
that we have mapped
the human genome.
1753
00:16:05,967 --> 00:16:08,959
But what the public
doesn�t know
1754
00:16:09,327 --> 00:16:12,125
is now there�s this great
race by genomic companies
1755
00:16:12,207 --> 00:16:14,562
and biotech companies
and life science companies
1756
00:16:14,607 --> 00:16:16,882
to find the treasure
in the map.
1757
00:16:17,007 --> 00:16:17,837
The treasure are
the individual genes
1758
00:16:17,967 --> 00:16:21,084
that make up the blueprint
of the human race.
1759
00:16:21,327 --> 00:16:22,885
Every time they capture
agene and isolate it
1760
00:16:22,886 --> 00:16:23,916
these biotech companies
1761
00:16:24,207 --> 00:16:26,004
they claim it as
intellectual property.
1762
00:16:26,127 --> 00:16:27,426
The breast cancer gene
1763
00:16:27,427 --> 00:16:28,725
the cystic fibrosis gene
1764
00:16:29,007 --> 00:16:30,804
it goes on and
on and on.
1765
00:16:30,927 --> 00:16:33,521
If this goes unchallenged in
the world community
1766
00:16:33,647 --> 00:16:35,877
within less than 10years
1767
00:16:36,047 --> 00:16:37,560
a handful of global
companies will own
1768
00:16:37,561 --> 00:16:39,842
directly or through license
1769
00:16:39,887 --> 00:16:43,641
the actual genes that make up
the evolution of our species.
1770
00:16:43,727 --> 00:16:45,877
And they�re now beginning
to patent the genomes
1771
00:16:46,127 --> 00:16:48,721
of every other creature
on this planet.
1772
00:16:49,487 --> 00:16:51,882
In the age of biology the
politics is going to sort out
1773
00:16:51,883 --> 00:16:54,278
between those who believe life
first has intrinsic value
1774
00:16:54,287 --> 00:16:56,926
and therefore we should
choose technologies
1775
00:16:57,047 --> 00:16:58,765
and commercial venues
1776
00:16:58,967 --> 00:16:59,922
that honour
the intrinsic value...
1777
00:16:59,927 --> 00:17:00,803
And then we're going
to have people who believe
1778
00:17:00,887 --> 00:17:04,675
look life is
a simple utility.
1779
00:17:05,207 --> 00:17:06,166
It's commercial fare
1780
00:17:06,167 --> 00:17:07,282
and they will line up
with the idea
1781
00:17:07,607 --> 00:17:09,962
to let the marketplace be
the ultimate arbiter
1782
00:17:10,007 --> 00:17:11,725
of all of the age
of biology.
1783
00:17:16,847 --> 00:17:18,883
In a world economy where
information is filtered
1784
00:17:19,247 --> 00:17:21,158
by global media corporations
1785
00:17:21,167 --> 00:17:24,000
keenly attuned to their
powerful advertisers
1786
00:17:24,047 --> 00:17:26,515
who will defend
the publics right to know?
1787
00:17:26,927 --> 00:17:29,282
And what price must be
paid to preserve our ability
1788
00:17:29,327 --> 00:17:30,965
to make informed choices?
1789
00:17:41,327 --> 00:17:43,921
What Fox Television told us
was that we were just the people
1790
00:17:44,207 --> 00:17:45,706
to be the investigators.
1791
00:17:45,707 --> 00:17:47,086
Do any stories you want
1792
00:17:47,087 --> 00:17:49,043
ask tough questions
and get answers.
1793
00:17:49,487 --> 00:17:50,446
So we thought
1794
00:17:50,447 --> 00:17:51,675
this is great
this is a dream job.
1795
00:17:51,887 --> 00:17:53,002
Fantastic.
1796
00:17:53,327 --> 00:17:54,680
The very first
thing they had us do
1797
00:17:54,767 --> 00:17:55,726
was not to research stories
1798
00:17:55,727 --> 00:17:57,399
but to shoot this
promo which was...
1799
00:17:57,647 --> 00:17:58,875
The Investigators.
1800
00:18:01,007 --> 00:18:02,235
Uncovering the truth
1801
00:18:02,447 --> 00:18:05,166
getting results
protecting you.
1802
00:18:05,327 --> 00:18:07,636
and they had a film
crew a smoke machine
1803
00:18:07,727 --> 00:18:09,843
were silhouetted...
1804
00:18:10,127 --> 00:18:11,924
One of the first stories
that Jane came up with
1805
00:18:12,047 --> 00:18:14,720
was the revelation
that most of the milk
1806
00:18:14,721 --> 00:18:15,436
in the state of Florida
1807
00:18:15,687 --> 00:18:18,360
and throughout much of the
country was adulterated
1808
00:18:18,567 --> 00:18:21,446
with the effects of bovine
growth hormone
1809
00:18:21,447 --> 00:18:25,201
with Monsanto I didn�t realize
how effectively a corporation
1810
00:18:25,767 --> 00:18:28,025
could work to get something
on the marketplace.
1811
00:18:28,026 --> 00:18:30,283
The levels of coordination
they had to have.
1812
00:18:30,567 --> 00:18:33,035
They had to get university
professors into the fold.
1813
00:18:33,036 --> 00:18:35,037
They had to get
experts into the fold.
1814
00:18:35,367 --> 00:18:37,244
They had to get
reporters into the fold
1815
00:18:37,287 --> 00:18:39,118
They had to get
the public into the fold
1816
00:18:39,207 --> 00:18:41,043
and of course the FDA
lets not leave them out.
1817
00:18:41,044 --> 00:18:42,879
They had to get the federal
regulators convinced
1818
00:18:43,047 --> 00:18:45,481
that this was
a fine and safe product
1819
00:18:45,482 --> 00:18:46,641
to get it onto the
marketplace.
1820
00:18:46,887 --> 00:18:47,797
And they did that;
1821
00:18:47,847 --> 00:18:50,361
they did that
very very well.
1822
00:18:50,527 --> 00:18:53,997
Posilac is a single most
tested product in history
1823
00:18:53,998 --> 00:18:56,355
and is now available
to you specifically.
1824
00:18:56,767 --> 00:18:59,042
so you can increase
your profit potential.
1825
00:18:59,167 --> 00:19:01,601
The federal government
basically rubber stamped it
1826
00:19:01,602 --> 00:19:03,637
before they put it
on the marketplace.
1827
00:19:03,967 --> 00:19:06,162
The longest test they
did for human toxicity
1828
00:19:06,367 --> 00:19:08,597
was 90 days on thirty rats.
1829
00:19:08,767 --> 00:19:12,555
And then either Monsanto
misreported the results
1830
00:19:12,607 --> 00:19:13,566
to the FDA
1831
00:19:13,567 --> 00:19:15,603
or the FDA didn�t bother
to look in depth
1832
00:19:15,967 --> 00:19:18,242
at Monsanto�s own studies.
1833
00:19:18,367 --> 00:19:21,040
The scientists within Health
Canada looked very carefully
1834
00:19:21,041 --> 00:19:22,041
at bovine growth hormone
1835
00:19:22,207 --> 00:19:23,640
and came to very
different conclusions
1836
00:19:24,127 --> 00:19:27,006
than the Food and Drug
Administration in the U. S. Did
1837
00:19:27,007 --> 00:19:29,999
Monsanto's engineered
growth hormone did not comply
1838
00:19:30,367 --> 00:19:31,806
with safety requirements.
1839
00:19:31,807 --> 00:19:33,718
it could be absorbed
by the body
1840
00:19:33,727 --> 00:19:36,446
and therefore did have
implications for human health.
1841
00:19:36,607 --> 00:19:39,121
Mysteriously that
conclusion was deleted
1842
00:19:39,487 --> 00:19:42,797
from the final published
version of their report...
1843
00:19:42,847 --> 00:19:44,599
I personally
was very concerned
1844
00:19:44,767 --> 00:19:48,646
that there�s a very serious
problem of secrecy
1845
00:19:48,647 --> 00:19:50,403
conspiracy and things
of that nature.
1846
00:19:50,647 --> 00:19:53,320
We have been pressured
and coerced
1847
00:19:53,527 --> 00:19:56,041
to pass drugs of
questionable safety
1848
00:19:56,247 --> 00:19:57,704
including RB ST.
1849
00:19:57,705 --> 00:19:59,162
We wrote the story.
1850
00:19:59,567 --> 00:20:01,558
We had it ready a
week beforehand.
1851
00:20:01,559 --> 00:20:02,840
They bought ads
1852
00:20:02,927 --> 00:20:04,883
...farmers in the milk
industry say it's safe
1853
00:20:04,884 --> 00:20:07,042
but studies suggest
a link to cancer.
1854
00:20:07,247 --> 00:20:08,885
Don�t miss this special report
from The Investigators...
1855
00:20:09,167 --> 00:20:12,159
That Friday night before the
Monday the series was to begin
1856
00:20:12,407 --> 00:20:14,726
the fax machine
spit out a letter
1857
00:20:14,727 --> 00:20:18,402
from this very high priced
lawyer in New York
1858
00:20:18,567 --> 00:20:20,398
that Monsanto had hired.
1859
00:20:20,487 --> 00:20:22,318
It contained a lot of
things that were just
1860
00:20:22,367 --> 00:20:23,516
off-the-wall false
1861
00:20:23,807 --> 00:20:25,246
Just demonstrably false
1862
00:20:25,247 --> 00:20:26,885
but if you didn�t
know the story
1863
00:20:27,167 --> 00:20:29,344
and you didn�t know how
wed gone about producing
1864
00:20:29,345 --> 00:20:31,521
it would have scared
you as a broadcaster
1865
00:20:31,887 --> 00:20:33,684
or as a manager.
1866
00:20:33,807 --> 00:20:35,684
And they decided that they
would pull the story
1867
00:20:35,727 --> 00:20:38,480
and they would just check
it one more time.
1868
00:20:38,607 --> 00:20:40,802
But the bottom line was that
there was no factual errors
1869
00:20:41,007 --> 00:20:41,966
in that story.
1870
00:20:41,967 --> 00:20:43,366
Both sides had been
heard from
1871
00:20:43,887 --> 00:20:46,162
both sides had had an
opportunity to speak.
1872
00:20:46,287 --> 00:20:47,246
One week later
1873
00:20:47,247 --> 00:20:48,999
Monsanto sent
the second letter
1874
00:20:49,167 --> 00:20:51,283
and this was even
more strongly worded.
1875
00:20:51,567 --> 00:20:55,082
And it said there will be dire
consequences for Fox News
1876
00:20:55,083 --> 00:20:58,203
if the story airs
in Florida.
1877
00:20:58,247 --> 00:21:00,203
And this time
they freaked.
1878
00:21:00,647 --> 00:21:02,841
They were afraid
of being sued
1879
00:21:02,842 --> 00:21:05,035
and losing
advertising dollars.
1880
00:21:05,447 --> 00:21:08,143
And all of the stations
owned by Rupert Murdoch.
1881
00:21:08,144 --> 00:21:10,839
And he owned more television
stations than any
1882
00:21:11,207 --> 00:21:12,606
other group in America.
1883
00:21:12,647 --> 00:21:14,080
That�s 22
television stations.
1884
00:21:14,087 --> 00:21:15,600
That�s a lot of
advertising dollars.
1885
00:21:16,007 --> 00:21:18,646
For Round Up Aspartame
Nutra Sweet
1886
00:21:18,647 --> 00:21:19,965
and other products.
1887
00:21:20,127 --> 00:21:21,958
So we got into
a battle.
1888
00:21:22,047 --> 00:21:25,756
And uh the first deal was
the new general manager
1889
00:21:25,887 --> 00:21:27,525
his name's Dave and
Dave is a salesman.
1890
00:21:27,807 --> 00:21:28,478
And you know
he�d pump your hand
1891
00:21:28,767 --> 00:21:29,726
how ya doin
how ya doin?
1892
00:21:29,727 --> 00:21:32,401
Called us upstairs to
his office and he said
1893
00:21:32,402 --> 00:21:35,075
what would you say if
I killed this piece?
1894
00:21:35,487 --> 00:21:37,406
what if it never ran?
1895
00:21:37,407 --> 00:21:38,999
And we said
well you know
1896
00:21:39,327 --> 00:21:40,919
we wouldn�t be very
happy about that.
1897
00:21:41,167 --> 00:21:42,526
And he said well I
could kill it you know
1898
00:21:42,527 --> 00:21:43,886
and we said yes of
course you�re the manager
1899
00:21:44,327 --> 00:21:46,443
you could kill it
it would never air.
1900
00:21:46,444 --> 00:21:48,203
And he hemming
and he showing.
1901
00:21:48,204 --> 00:21:49,361
He�s back
and he�s forth.
1902
00:21:49,607 --> 00:21:50,960
And we couldn�t figure out
what is this all about
1903
00:21:51,047 --> 00:21:52,241
and finally
he blurted out
1904
00:21:52,487 --> 00:21:55,604
look would
you tell anybody?
1905
00:21:55,847 --> 00:21:58,156
You know I said I�m
not going to lie for you.
1906
00:21:58,247 --> 00:22:00,078
And about a week later he
calls us back to the office
1907
00:22:00,167 --> 00:22:02,681
and says okay wed like you
to make these changes.
1908
00:22:02,682 --> 00:22:05,200
In fact you will
make these changes.
1909
00:22:05,407 --> 00:22:07,079
We said well look let us
show you the research
1910
00:22:07,327 --> 00:22:09,841
that we have that
shows that this information
1911
00:22:09,842 --> 00:22:11,399
you want us to
broadcast isn�t true.
1912
00:22:11,647 --> 00:22:12,443
To which he replies.
1913
00:22:12,607 --> 00:22:14,484
I don�t care about that.
1914
00:22:14,527 --> 00:22:15,880
I said pardon me?
1915
00:22:15,967 --> 00:22:17,798
And he said well that�s
what I have lawyers for
1916
00:22:17,847 --> 00:22:20,520
just write it the way the
lawyers want it written.
1917
00:22:20,727 --> 00:22:22,240
I said you know
this is news
1918
00:22:22,607 --> 00:22:23,566
this is important.
1919
00:22:23,567 --> 00:22:25,603
This is stuff
people wanted to know.
1920
00:22:25,967 --> 00:22:27,878
And I�ll never forget he
didn�t pause a beat
1921
00:22:27,879 --> 00:22:28,802
and he said
1922
00:22:29,127 --> 00:22:30,946
we just paid three
billion dollars
1923
00:22:30,947 --> 00:22:32,765
for these
television stations
1924
00:22:32,967 --> 00:22:35,720
Well tell you what
the news is.
1925
00:22:35,847 --> 00:22:38,520
The news is what
we say it is.
1926
00:22:38,727 --> 00:22:40,080
I said I�m not
doing that.
1927
00:22:40,127 --> 00:22:41,321
and and he said
1928
00:22:41,567 --> 00:22:43,364
Well he said if you refuse
to present this story
1929
00:22:43,487 --> 00:22:45,601
the way we think it
should be presented
1930
00:22:45,602 --> 00:22:47,716
you�ll be fired
for insubordination.
1931
00:22:47,807 --> 00:22:50,526
I said I will go to the Federal
Communications Commissions
1932
00:22:50,687 --> 00:22:54,919
and I will report that
I was fired from my job by you
1933
00:22:55,007 --> 00:22:56,926
the licensee of these
public airwaves
1934
00:22:56,927 --> 00:22:59,680
because I refused to lie
to people on the air.
1935
00:22:59,807 --> 00:23:03,243
And it's thank you very much
you�ll hear from us right away.
1936
00:23:03,647 --> 00:23:06,798
Well 24 hours came and went
and we didn�t hear a thing.
1937
00:23:07,007 --> 00:23:08,759
And about a week later
he calls us back
1938
00:23:08,760 --> 00:23:10,597
and now we�ve
changed strategies.
1939
00:23:10,847 --> 00:23:13,725
How about if we
pay you some money
1940
00:23:13,727 --> 00:23:16,844
and you just go away?
1941
00:23:17,087 --> 00:23:20,443
And I said
how much money?
1942
00:23:20,447 --> 00:23:22,244
because when somebody
offers to bribe you like that
1943
00:23:22,367 --> 00:23:24,323
I always want to know if
it might be worth it.
1944
00:23:24,767 --> 00:23:28,442
He was going to offer us the
rest of our years salary
1945
00:23:28,487 --> 00:23:34,881
if we agreed not to talk about
what Monsanto had done
1946
00:23:34,882 --> 00:23:38,276
To not talk about the Fox
corporate response
1947
00:23:38,567 --> 00:23:40,006
in suppressing the story.
1948
00:23:40,007 --> 00:23:43,238
And to not talk
about the story.
1949
00:23:43,367 --> 00:23:47,042
Not talk about B G H
again anywhere.
1950
00:23:47,207 --> 00:23:49,801
Not take this story to
another new organization.
1951
00:23:49,967 --> 00:23:52,276
Zip up.
1952
00:23:52,367 --> 00:23:54,517
I said you mean if I want to go
to my daughter's PTA meetings
1953
00:23:54,767 --> 00:23:56,625
and explain what�s
in the school milk
1954
00:23:56,626 --> 00:23:58,484
at the school lunch
program I cant?
1955
00:23:58,607 --> 00:24:01,075
No you can never speak
about this anywhere.
1956
00:24:01,487 --> 00:24:04,320
Steve says
okay write it up.
1957
00:24:04,367 --> 00:24:07,757
And I�m like what are you
talking about write it up?
1958
00:24:07,758 --> 00:24:09,922
And I didn�t say anything.
1959
00:24:10,127 --> 00:24:14,723
And Dave he wrote it
up and he FedEx it to us
1960
00:24:14,927 --> 00:24:16,679
a couple of days later.
1961
00:24:16,847 --> 00:24:19,726
And he said
are you going to sign?
1962
00:24:19,727 --> 00:24:22,799
And we said nah Dave
we're not going to sign that.
1963
00:24:23,047 --> 00:24:25,242
And he said well
send it back okay?
1964
00:24:25,447 --> 00:24:27,563
We said no Dave were
not going to send that back.
1965
00:24:27,564 --> 00:24:30,723
It was okay we
cant buy you out
1966
00:24:31,207 --> 00:24:32,166
we cant shut you up
1967
00:24:32,167 --> 00:24:35,364
lets get the story on the air
in a way that we can all agree
1968
00:24:35,527 --> 00:24:36,516
it will go on the air.
1969
00:24:36,807 --> 00:24:40,004
And we started rewriting and
editing with their lawyers.
1970
00:24:40,167 --> 00:24:42,566
During this eight month
re-review process
1971
00:24:42,567 --> 00:24:46,879
I say jokingly they did things
like for example they wanted
1972
00:24:46,887 --> 00:24:48,445
to take out
the word cancer.
1973
00:24:48,807 --> 00:24:52,004
You don�t have to identify
what the potential problem is
1974
00:24:52,167 --> 00:24:55,477
just say human
health implications.
1975
00:24:55,527 --> 00:24:58,121
Any criticism
of Monsanto or its product
1976
00:24:58,207 --> 00:25:01,046
they either removed
it or minimized it.
1977
00:25:01,047 --> 00:25:03,885
And it was very very
clear I would say
1978
00:25:03,967 --> 00:25:06,561
almost every edit
they made to the piece
1979
00:25:06,847 --> 00:25:07,996
that was the aim.
1980
00:25:08,287 --> 00:25:10,084
And we changed this
and this and this.
1981
00:25:10,085 --> 00:25:11,240
And then that
wasn�t good enough
1982
00:25:11,647 --> 00:25:13,524
okay now change
this and this.
1983
00:25:13,567 --> 00:25:15,319
Now change this and this.
1984
00:25:15,487 --> 00:25:18,320
Version after version
after version.
1985
00:25:18,367 --> 00:25:20,961
83 times.
1986
00:25:21,247 --> 00:25:24,080
83 times is unheard
of it doesn�t happen
1987
00:25:24,127 --> 00:25:26,197
you shouldn�t have to
rewrite something 83 times
1988
00:25:26,198 --> 00:25:28,481
Obviously they didn�t want
to put the thing on the air
1989
00:25:28,927 --> 00:25:31,157
and they were trying to drive us
crazy and get us to quit
1990
00:25:31,158 --> 00:25:33,281
or wait until the first
window in our contract
1991
00:25:33,727 --> 00:25:35,126
so that they
could fire us.
1992
00:25:35,167 --> 00:25:37,840
They in effect announced that
they were going to fire us
1993
00:25:38,047 --> 00:25:40,436
for no cause.
1994
00:25:40,447 --> 00:25:41,886
Well this was
a little much.
1995
00:25:41,887 --> 00:25:44,640
And Steve wrote a letter
to the lawyer in Atlanta
1996
00:25:44,767 --> 00:25:47,759
whose name is Caroline Forest
the Fox corporate lawyer.
1997
00:25:48,127 --> 00:25:52,643
And I said you know this isn�t
about being fired for no cause.
1998
00:25:52,927 --> 00:25:56,886
You're firing us because we
refused to put on the air
1999
00:25:56,887 --> 00:25:59,122
something that we knew and
demonstrated to be false
2000
00:25:59,167 --> 00:26:00,282
and misleading.
2001
00:26:00,607 --> 00:26:01,803
That�s what
this is about.
2002
00:26:01,804 --> 00:26:03,000
And because we
put up a fight
2003
00:26:03,487 --> 00:26:05,000
because we stood up
to this big corporation
2004
00:26:05,001 --> 00:26:06,246
and we stood up
to your editors
2005
00:26:06,367 --> 00:26:07,516
and we stood up
to your lawyers.
2006
00:26:07,807 --> 00:26:08,766
And we said to you
2007
00:26:08,767 --> 00:26:10,325
look there ought
to be a principle higher
2008
00:26:10,687 --> 00:26:11,646
than just making money.
2009
00:26:11,647 --> 00:26:13,080
And she wrote a
letter back and said
2010
00:26:13,087 --> 00:26:14,839
you are right that�s
exactly what it was.
2011
00:26:15,007 --> 00:26:16,838
You stood up
to us on this story
2012
00:26:16,927 --> 00:26:19,202
and that�s why
we're letting you go.
2013
00:26:19,203 --> 00:26:20,566
Big mistake
2014
00:26:20,607 --> 00:26:21,562
Big mistake
2015
00:26:22,047 --> 00:26:24,402
That says retaliation.
2016
00:26:24,447 --> 00:26:27,041
You cant retaliate
against employees
2017
00:26:27,042 --> 00:26:28,803
if they�re standing
up for something
2018
00:26:29,247 --> 00:26:30,686
that they believe is illegal
2019
00:26:30,687 --> 00:26:32,678
that they don�t want
to participate in.
2020
00:26:33,087 --> 00:26:34,486
So that gave us
2021
00:26:34,527 --> 00:26:36,677
the whistleblower
stats that wanted
2022
00:26:36,927 --> 00:26:39,521
in the state of Florida to
file a whistleblower claim
2023
00:26:39,522 --> 00:26:40,601
against our employer.
2024
00:26:42,207 --> 00:26:43,925
Two or three years
later we got the trial.
2025
00:26:44,127 --> 00:26:49,997
Five weeks of testimony led
to a jury verdict of $425000
2026
00:26:50,287 --> 00:26:51,606
in which the jury determined
2027
00:26:51,727 --> 00:26:53,638
that the story they
pressured us to broadcast
2028
00:26:53,647 --> 00:26:56,400
the story we resisted
telling was in fact false
2029
00:26:56,527 --> 00:26:58,119
distorted or slanted.
2030
00:27:01,327 --> 00:27:04,000
Fox News
appealed the verdict.
2031
00:27:04,207 --> 00:27:06,675
Five major news media
corporations filed briefs
2032
00:27:06,887 --> 00:27:09,242
with the court in support
of Fox appeal.
2033
00:27:14,087 --> 00:27:16,521
You may recall that Jane Akre
a former reporter here
2034
00:27:16,967 --> 00:27:19,606
sued Fox 13 in
a whistleblower lawsuit
2035
00:27:19,847 --> 00:27:20,806
claiming that
she was fired
2036
00:27:20,807 --> 00:27:23,206
for refusing
to distort her report;
2037
00:27:23,207 --> 00:27:25,163
the Appeals Court today
threw that case out
2038
00:27:25,607 --> 00:27:27,802
saying Ms. Akre had
no whistleblower claim
2039
00:27:28,007 --> 00:27:30,886
against the station
based on news distortion.
2040
00:27:30,887 --> 00:27:33,765
Fox 13vice president and
general manager Bob Linger
2041
00:27:33,767 --> 00:27:35,997
says the station
has been completely
2042
00:27:36,167 --> 00:27:37,600
vindicated by the ruling...
2043
00:27:37,607 --> 00:27:40,519
What Fox neglected
to report is this
2044
00:27:40,967 --> 00:27:43,482
Jane sued Fox under Florida�s
whistleblower statute
2045
00:27:43,483 --> 00:27:45,997
which protects those who try
to prevent others
2046
00:27:46,247 --> 00:27:48,078
from breaking the law.
2047
00:27:49,607 --> 00:27:52,326
Buther Appeal Court judges
found that falsifying news
2048
00:27:52,487 --> 00:27:54,886
isn�t actually
against the law.
2049
00:27:54,887 --> 00:27:57,560
So they denied Jane her
whistleblower stats
2050
00:27:57,767 --> 00:28:02,124
overturned the case and
withdrew her $425000 award.
2051
00:28:04,007 --> 00:28:08,444
Canada and Europe have
upheld the ban on RB G H.
2052
00:28:08,807 --> 00:28:11,480
But it remains hidden
in the milk supply
2053
00:28:11,481 --> 00:28:12,560
of the United States
2054
00:28:18,767 --> 00:28:20,962
The prospect that two thirds
of the worlds population
2055
00:28:21,167 --> 00:28:24,762
will have no access to fresh
drinking water by 2025
2056
00:28:25,007 --> 00:28:26,759
has provoked
the initial confrontations
2057
00:28:26,927 --> 00:28:28,246
in a world wide battle
2058
00:28:28,367 --> 00:28:33,236
for control over the planets
most basic resource.
2059
00:28:33,237 --> 00:28:35,044
When Bolivia sought
to refinance
2060
00:28:35,087 --> 00:28:37,681
the public water services
of its third largest city
2061
00:28:37,967 --> 00:28:42,757
the World Bank
required privatization
2062
00:28:42,767 --> 00:28:45,486
which is how the Bechtel
Corporation of San Francisco
2063
00:28:45,647 --> 00:28:49,242
gained control over all
of Cochabamba's water
2064
00:28:49,243 --> 00:28:50,360
even that which
fell from the sky.
2065
00:29:56,887 --> 00:29:58,115
The price this
beleaguered country paid
2066
00:29:58,327 --> 00:29:59,601
for World Bank loans
2067
00:29:59,767 --> 00:30:02,520
was the privatization
of the state oil industry
2068
00:30:02,527 --> 00:30:08,318
and its airline railroad
electric and phone companies.
2069
00:30:08,767 --> 00:30:10,917
But the government failed
to convince Bolivians
2070
00:30:10,918 --> 00:30:13,201
that water is
a commodity like any other.
2071
00:30:49,807 --> 00:30:51,042
Bolivia was determined
2072
00:30:51,043 --> 00:30:52,278
to defend
the corporations right
2073
00:30:52,687 --> 00:30:54,606
to charge families
living on $ 2 a day
2074
00:30:54,607 --> 00:30:57,041
as much as one quarter
of their income for water.
2075
00:30:59,687 --> 00:31:01,086
The greater the popular
resistance
2076
00:31:01,127 --> 00:31:03,105
to the water
privatization scheme
2077
00:31:03,106 --> 00:31:05,083
the more violent
became the standoff.
2078
00:31:52,047 --> 00:31:54,561
Translational corporations
have a long and dark history
2079
00:31:54,767 --> 00:31:56,758
of condoning tyrannical
governments.
2080
00:31:58,607 --> 00:32:01,201
I s it narcissism that compels
them to seek their reflection
2081
00:32:01,202 --> 00:32:03,601
in the regimented structures
of fascist regimes?
2082
00:32:22,127 --> 00:32:24,004
There was
an interesting connection
2083
00:32:24,047 --> 00:32:26,926
between the rise
of fascism in Europe
2084
00:32:26,927 --> 00:32:31,717
and the consciousness
of politically radical people
2085
00:32:32,007 --> 00:32:34,680
about corporate power.
2086
00:32:34,887 --> 00:32:37,355
Because there was are cognition
2087
00:32:37,356 --> 00:32:39,801
that fascism rose
in Europe
2088
00:32:40,167 --> 00:32:42,761
with the help of
enormous corporations.
2089
00:32:44,007 --> 00:32:46,919
Mussolini was greatly admired
all across the spectrum
2090
00:32:46,920 --> 00:32:49,401
business loved him
investment shot up.
2091
00:32:49,767 --> 00:32:51,206
Incidentally when
Hitler came in
2092
00:32:51,207 --> 00:32:52,765
in Germany the same
thing happened there
2093
00:32:53,127 --> 00:32:55,241
investment shot
up in Germany.
2094
00:32:55,242 --> 00:32:57,356
He had the work
force under control.
2095
00:32:57,447 --> 00:33:00,564
He was getting rid of dangerous
left wing elements.
2096
00:33:00,807 --> 00:33:02,638
Investment opportunities
were improving.
2097
00:33:02,727 --> 00:33:03,955
There was no problems.
2098
00:33:04,167 --> 00:33:06,317
These are
wonderful countries.
2099
00:33:06,567 --> 00:33:08,398
I think one of the greatest
untold stories
2100
00:33:08,447 --> 00:33:10,823
of the twentieth century
2101
00:33:10,824 --> 00:33:13,200
is the collusion
between corporations
2102
00:33:13,727 --> 00:33:17,086
especially in America
and Nazi Germany.
2103
00:33:17,087 --> 00:33:20,523
First in terms of how the
corporations from America
2104
00:33:20,927 --> 00:33:23,565
helped to essentially
rebuild Germany
2105
00:33:23,566 --> 00:33:26,203
and support the early
Nazi regime.
2106
00:33:26,687 --> 00:33:29,076
And then when
the war broke out
2107
00:33:29,087 --> 00:33:31,840
figured out a way to
keep everything going.
2108
00:33:31,967 --> 00:33:34,845
So General Motors was
able to keep Opal going
2109
00:33:34,847 --> 00:33:38,044
Ford was able to keep
their thing going
2110
00:33:38,207 --> 00:33:40,437
and companies like Coca Cola
they couldn�t keep
2111
00:33:40,607 --> 00:33:41,926
the Coca Cola going
2112
00:33:42,047 --> 00:33:44,641
so what they did was
they invented Fanta Orange
2113
00:33:44,927 --> 00:33:46,366
for the Germans
2114
00:33:46,367 --> 00:33:49,279
and that show Coke was
able to keep
2115
00:33:49,280 --> 00:33:50,646
their profits coming in
2116
00:33:50,687 --> 00:33:52,166
to Coca Cola.
2117
00:33:52,607 --> 00:33:54,199
So when you drink
Fanta Orange
2118
00:33:54,200 --> 00:33:55,719
that�s the Nazi drink
2119
00:33:55,967 --> 00:33:59,755
that was created so that Coke
could continue making money
2120
00:33:59,807 --> 00:34:02,241
while millions of people died.
2121
00:34:02,687 --> 00:34:05,360
When Hitler came
to power in 1933
2122
00:34:05,361 --> 00:34:06,964
his goal was to dismantle
2123
00:34:07,407 --> 00:34:08,760
and destroy the
Jewish community.
2124
00:34:08,847 --> 00:34:11,246
This was an enterprise
so vast
2125
00:34:11,247 --> 00:34:13,841
that it required the resources
of a computer.
2126
00:34:14,127 --> 00:34:16,721
But in 1933 there
was no computer
2127
00:34:16,722 --> 00:34:17,846
What there was
2128
00:34:17,967 --> 00:34:19,923
was the IBM
punch card system
2129
00:34:20,207 --> 00:34:23,643
which controlled
and stored information
2130
00:34:24,047 --> 00:34:25,844
based upon the holes
that were punched
2131
00:34:25,845 --> 00:34:28,524
in various rows
and columns.
2132
00:34:28,847 --> 00:34:30,963
Naturally there was
no off the shelf software
2133
00:34:31,247 --> 00:34:32,600
as there is today.
2134
00:34:32,647 --> 00:34:35,639
Each applicant was custom
designed and an engineer
2135
00:34:35,640 --> 00:34:38,883
had to personally
configure it.
2136
00:34:39,287 --> 00:34:43,963
Millions of people of
all religions nationalities
2137
00:34:44,087 --> 00:34:46,201
and characteristics
went through
2138
00:34:46,202 --> 00:34:48,316
the concentration
camp system.
2139
00:34:48,407 --> 00:34:51,285
That�s an extraordinary
traffic management program
2140
00:34:51,767 --> 00:34:54,344
that required
an IBM system
2141
00:34:54,345 --> 00:34:56,922
in every railroad
direction
2142
00:34:57,287 --> 00:35:00,245
and an IBM system in every
concentration camp.
2143
00:35:07,847 --> 00:35:10,600
Now this is a typical
prisoner card.
2144
00:35:10,687 --> 00:35:11,881
There are little boxes
2145
00:35:12,127 --> 00:35:13,865
where all the information
is to be punched in.
2146
00:35:13,866 --> 00:35:15,603
We compare this information
to the code sheet
2147
00:35:15,967 --> 00:35:17,366
for concentration camps.
2148
00:35:17,407 --> 00:35:18,886
And here you see
Auschwitz is one
2149
00:35:18,887 --> 00:35:20,200
Buchenwald is two
2150
00:35:20,687 --> 00:35:22,046
and Dachau is three.
2151
00:35:22,047 --> 00:35:24,242
Now what kinds of
prisoners were they?
2152
00:35:24,447 --> 00:35:26,722
They could be a Jehovah�s
witness for two
2153
00:35:26,847 --> 00:35:30,317
a homosexual for three
a communist for six
2154
00:35:30,327 --> 00:35:32,397
or a Jew for eight.
2155
00:35:32,527 --> 00:35:33,966
Now what was their stats?
2156
00:35:33,967 --> 00:35:37,164
One was released
two was transferred
2157
00:35:37,207 --> 00:35:39,084
four was executed
2158
00:35:39,607 --> 00:35:41,624
five was suicide
2159
00:35:41,625 --> 00:35:43,641
and six.
Code six
2160
00:35:43,927 --> 00:35:45,838
Sonderbahandlung
2161
00:35:45,847 --> 00:35:47,439
special treatment
2162
00:35:47,767 --> 00:35:51,521
meant the gas chamber
or sometimes a bullet.
2163
00:35:51,607 --> 00:35:53,199
They would punch
that number in
2164
00:35:53,200 --> 00:35:54,366
the material was tabulated
2165
00:35:54,767 --> 00:35:56,206
and the machines were set.
2166
00:35:56,207 --> 00:35:59,916
And of course the
punch cards by the millions
2167
00:36:00,327 --> 00:36:01,646
had to be printed.
2168
00:36:01,767 --> 00:36:04,486
And they were printed
exclusively by IBM
2169
00:36:04,647 --> 00:36:07,798
and the profits were
recovered just after the war
2170
00:36:09,247 --> 00:36:12,080
I really do believe that
particular accusation
2171
00:36:12,127 --> 00:36:16,678
has been fairly discredited
as a serious accusation.
2172
00:36:16,927 --> 00:36:18,846
They used equipment
2173
00:36:18,847 --> 00:36:24,877
that is a fact
but how they got it
2174
00:36:25,087 --> 00:36:27,123
how much co operation
they got
2175
00:36:27,124 --> 00:36:28,440
and any kind
of collusion
2176
00:36:28,447 --> 00:36:30,483
trying to connect dots
that are not connected
2177
00:36:30,847 --> 00:36:34,044
I think that�s the part
that is discredited.
2178
00:36:35,647 --> 00:36:39,356
Generally you sell computers
2179
00:36:39,407 --> 00:36:41,159
and they are used
in a variety of ways
2180
00:36:41,327 --> 00:36:43,238
and you always
hope they are
2181
00:36:43,247 --> 00:36:45,841
using the more
positive ways possible.
2182
00:36:46,127 --> 00:36:48,197
If you ever found out
they�re used in ways
2183
00:36:48,198 --> 00:36:50,197
that are not positive
2184
00:36:50,447 --> 00:36:54,281
then you would hope you
would stop supporting that
2185
00:36:54,287 --> 00:36:56,482
but you know do
you always know?
2186
00:36:56,687 --> 00:36:57,843
Can you always tell?
2187
00:36:57,844 --> 00:36:59,000
Can you always find out?
2188
00:37:02,927 --> 00:37:04,076
IBM would
of course say
2189
00:37:04,287 --> 00:37:06,676
they had no control over
its German subsidiaries.
2190
00:37:06,687 --> 00:37:09,360
But here on
October 9th 1941
2191
00:37:09,567 --> 00:37:11,239
a letter is being
written directly
2192
00:37:11,487 --> 00:37:14,485
to Thomas J. Watson
with all sorts of detail
2193
00:37:14,486 --> 00:37:17,484
of the activity of
the German subsidiary
2194
00:37:17,727 --> 00:37:19,957
none of these
machines were sold
2195
00:37:20,127 --> 00:37:21,799
they were all
leased by IBM.
2196
00:37:22,047 --> 00:37:25,063
They had to be serviced
on site once a month
2197
00:37:25,064 --> 00:37:28,079
even if that was
at a concentration camp.
2198
00:37:28,247 --> 00:37:32,365
This is a typical contract
with IBM and the Third Reich.
2199
00:37:32,567 --> 00:37:35,446
Which was instituted in 1942.
2200
00:37:35,447 --> 00:37:36,960
It's not with the Dutch
subsidiary
2201
00:37:37,367 --> 00:37:39,286
it's not with the German
subsidiary.
2202
00:37:39,287 --> 00:37:42,677
It is with IBM
corporation in New York.
2203
00:37:44,087 --> 00:37:49,115
You know as it happens
I know that story.
2204
00:37:49,367 --> 00:37:52,962
I discussed it more than once
with old Mr. Watson
2205
00:37:53,207 --> 00:37:55,606
and I was around
at the time.
2206
00:37:55,607 --> 00:37:57,802
I�m not saying that Watson
didn�t know
2207
00:37:58,007 --> 00:38:00,885
that the German government
used punch cards.
2208
00:38:00,887 --> 00:38:03,003
He probably did know
2209
00:38:03,287 --> 00:38:05,801
after all he had
very few customers.
2210
00:38:05,802 --> 00:38:07,564
Watson didn�t want
to do it.
2211
00:38:07,567 --> 00:38:10,604
It was not because he thought
it was immoral or not
2212
00:38:10,927 --> 00:38:12,280
but because Watson
2213
00:38:12,367 --> 00:38:14,562
with a very keen sense
of public relations
2214
00:38:14,767 --> 00:38:17,076
thought it was risky.
2215
00:38:17,167 --> 00:38:19,901
It should not surprise us that
corporate allegiance
2216
00:38:19,902 --> 00:38:22,636
to profits will trump their
allegiance to any flag.
2217
00:38:22,927 --> 00:38:25,065
A recent U. S. Treasury
Department report
2218
00:38:25,066 --> 00:38:27,204
revealed in one
week alone
2219
00:38:27,727 --> 00:38:29,646
57 U. S. corporations
were fined
2220
00:38:29,647 --> 00:38:33,037
for trading with official
enemies of the United States
2221
00:38:33,487 --> 00:38:37,162
including terrorists tyrants
and despotic regimes.
2222
00:38:44,687 --> 00:38:47,440
...you can roughly locate any
community somewhere along
2223
00:38:47,567 --> 00:38:51,401
a scale running all the way
from democracy to despotism.
2224
00:38:55,567 --> 00:38:58,923
This man makes it his job
to study these things....
2225
00:38:58,927 --> 00:39:00,485
Well for one thing
2226
00:39:00,847 --> 00:39:02,766
avoid the comfortable idea
2227
00:39:02,767 --> 00:39:05,361
that the mere form of
government can of itself
2228
00:39:05,647 --> 00:39:08,241
safeguard a nation
against despotism.
2229
00:39:11,687 --> 00:39:14,565
For big business despotism
was often a useful tool
2230
00:39:14,567 --> 00:39:18,401
for securing foreign markets
and pursuing profits.
2231
00:39:18,407 --> 00:39:21,604
One of the U. S. Marine corps
most highly decorated generals
2232
00:39:21,767 --> 00:39:24,759
Smedley Darlington Butler
by his own account
2233
00:39:25,127 --> 00:39:28,437
helped pacify Mexico
for American oil companies
2234
00:39:28,487 --> 00:39:31,240
Haiti and Cuba
for National City Bank
2235
00:39:31,367 --> 00:39:34,006
Nicaragua for the Brown
Brothers brokerage
2236
00:39:34,007 --> 00:39:36,645
the Dominican Republic
for sugar interests
2237
00:39:37,127 --> 00:39:39,721
Honduras for U. S.
Fruit companies
2238
00:39:39,722 --> 00:39:41,802
and China
for standard oil.
2239
00:39:44,327 --> 00:39:46,522
General Butlers services
were also in demand
2240
00:39:46,647 --> 00:39:49,366
in the United States
in the 1930s
2241
00:39:49,367 --> 00:39:51,517
as president
Franklin Delano Roosevelt
2242
00:39:51,518 --> 00:39:52,845
sought to relieve
the misery
2243
00:39:53,207 --> 00:39:55,606
of the depression through
public enterprise
2244
00:39:55,607 --> 00:39:57,802
and to offer regulation
on corporate exploitation
2245
00:39:58,007 --> 00:39:59,725
and misdeeds.
2246
00:39:59,847 --> 00:40:02,441
more power to you
President Roosevelt
2247
00:40:02,567 --> 00:40:04,444
The entire country�s
behind you.
2248
00:40:04,487 --> 00:40:06,603
thrilled with hope
and patriotism...
2249
00:40:08,327 --> 00:40:09,760
But the country
was not entirely
2250
00:40:09,767 --> 00:40:11,206
behind
the populist president.
2251
00:40:11,207 --> 00:40:12,765
Large parts of
the corporate elite
2252
00:40:13,127 --> 00:40:16,324
despised what Roosevelt�s
new deal stood for.
2253
00:40:16,487 --> 00:40:18,876
And so in 1934
2254
00:40:18,887 --> 00:40:20,684
a group of conspirators
sought to involve
2255
00:40:20,807 --> 00:40:23,037
General Butler in
a treasonous plan.
2256
00:40:24,647 --> 00:40:26,566
..The plan as outlined tome
was to form an organization
2257
00:40:26,567 --> 00:40:29,718
of veterans to use as a bluff
or as a club at least
2258
00:40:29,767 --> 00:40:32,076
to intimidate
the government...
2259
00:40:32,167 --> 00:40:34,761
but the corporate cabal
had picked the wrong man.
2260
00:40:35,047 --> 00:40:37,083
Butler was fed up
being what he called
2261
00:40:37,084 --> 00:40:38,878
a gangster for capitalism.
2262
00:40:44,127 --> 00:40:46,925
... I appeared before
the Congressional Committee
2263
00:40:47,007 --> 00:40:49,885
the highest representation
of the American people
2264
00:40:49,886 --> 00:40:52,763
under subpoena to tell what
I knew of activities
2265
00:40:53,247 --> 00:40:55,715
which I believed might lead
to an attempt to set up
2266
00:40:55,716 --> 00:40:58,036
a fascist dictatorship.
2267
00:40:58,447 --> 00:41:01,622
The upshot of the whole
thing was that I was supposed
2268
00:41:01,623 --> 00:41:04,686
to lead an organization of
500000 men which would
2269
00:41:04,687 --> 00:41:06,723
be able to take over
the functions of government...
2270
00:41:08,527 --> 00:41:10,518
A Congressional Committee
ultimately found evidence
2271
00:41:10,519 --> 00:41:13,359
of a plot to overthrow
Roosevelt.
2272
00:41:13,807 --> 00:41:16,206
According to Butler
the conspiracy included
2273
00:41:16,207 --> 00:41:19,404
representatives of some
of Americas top corporations
2274
00:41:19,567 --> 00:41:23,162
including J. P. Morgan
Dupont and Goodyear tire.
2275
00:41:27,887 --> 00:41:30,401
As today's chairman
of Goodyear knows
2276
00:41:30,767 --> 00:41:32,837
for corporations
to dominate government
2277
00:41:32,838 --> 00:41:34,996
a coup is no
longer necessary.
2278
00:41:36,527 --> 00:41:40,042
Corporations have gone
global and by going global
2279
00:41:40,367 --> 00:41:44,918
the governments have lost
some control over corporations
2280
00:41:45,167 --> 00:41:47,635
regardless of whether
the corporation can be trusted
2281
00:41:47,636 --> 00:41:49,444
or can not be trusted
2282
00:41:49,487 --> 00:41:51,637
governments
today do not have
2283
00:41:51,887 --> 00:41:55,364
over the corporations
the power that they had
2284
00:41:55,365 --> 00:41:58,842
and the leverage they
had 50 or 60years ago.
2285
00:41:59,167 --> 00:42:00,600
And that�s a major change.
2286
00:42:00,607 --> 00:42:03,246
So governments have
become powerless
2287
00:42:03,487 --> 00:42:06,365
compared to what
they were before.
2288
00:42:06,367 --> 00:42:09,916
Capitalism today commands
the towering heights
2289
00:42:10,207 --> 00:42:13,119
and has displaced
politics and politicians
2290
00:42:13,120 --> 00:42:14,600
as the new high priests
2291
00:42:14,887 --> 00:42:17,286
and reigning
oligarchs of our system.
2292
00:42:17,287 --> 00:42:21,485
So capitalism and its principle
protagonists and players
2293
00:42:21,567 --> 00:42:23,080
corporate CEOs
2294
00:42:23,487 --> 00:42:26,684
have been accorded unusual
power and access.
2295
00:42:27,807 --> 00:42:29,684
This is not to deny the
significance of government
2296
00:42:29,727 --> 00:42:30,682
and politicians
2297
00:42:31,087 --> 00:42:32,918
but these are
the new high priests.
2298
00:42:36,367 --> 00:42:38,843
I was invited to
Washington D. C. to attend
2299
00:42:38,844 --> 00:42:41,319
this meeting that
was being put together
2300
00:42:41,887 --> 00:42:43,904
by the National
Security Agency called
2301
00:42:43,905 --> 00:42:45,921
the Critical
Thinking Consortium.
2302
00:42:46,207 --> 00:42:48,084
I remember standing
there in this room
2303
00:42:48,127 --> 00:42:51,199
and looking over
on one side of the room
2304
00:42:51,487 --> 00:42:55,844
and we had
the C IA N S A D IA FB I
2305
00:42:55,845 --> 00:42:59,561
Customs Secret Service
2306
00:42:59,647 --> 00:43:01,638
and then on the other
side of the room we had
2307
00:43:01,639 --> 00:43:06,402
Coca Cola Mobile Oil
GTE and Kodak.
2308
00:43:06,847 --> 00:43:08,200
And I remember thinking
2309
00:43:08,287 --> 00:43:10,596
I am in the epicentre
2310
00:43:10,687 --> 00:43:12,841
of the intelligence
industry right now.
2311
00:43:12,842 --> 00:43:14,996
I mean the line
is not just blurring
2312
00:43:14,997 --> 00:43:18,118
it just not
there any more.
2313
00:43:18,247 --> 00:43:19,236
And tome it
2314
00:43:19,687 --> 00:43:21,126
it spoke volumes
as to how
2315
00:43:21,127 --> 00:43:25,996
industry and government were
consulting with each other
2316
00:43:26,407 --> 00:43:28,238
and working
with each other.
2317
00:43:41,087 --> 00:43:43,396
As 34 nations of the western
hemisphere gathered
2318
00:43:43,447 --> 00:43:45,597
to draft a far reaching
trade agreement
2319
00:43:45,647 --> 00:43:46,841
one that would lay
the groundwork
2320
00:43:47,087 --> 00:43:50,238
to privatize every resource
and service imaginable
2321
00:43:50,287 --> 00:43:51,322
thousands of people
2322
00:43:51,607 --> 00:43:53,518
from hundreds
of grassroots organizations
2323
00:43:53,527 --> 00:43:55,040
joined to oppose it.
2324
00:43:56,887 --> 00:43:58,326
Canada�s top
business lobbyists
2325
00:43:58,327 --> 00:44:00,204
and its chief trade
representative
2326
00:44:00,727 --> 00:44:03,082
discount the dissent
in the streets.
2327
00:44:03,127 --> 00:44:06,244
For them the Americas
800 million citizens
2328
00:44:06,245 --> 00:44:07,679
speak with one voice.
2329
00:45:32,487 --> 00:45:34,557
I�m inside and
this is all outside.
2330
00:45:34,887 --> 00:45:37,321
That�s the way it is.
2331
00:45:43,487 --> 00:45:45,717
What do you think when
you look at this?
2332
00:45:45,887 --> 00:45:49,516
Well I mean I think
that it's too bad
2333
00:45:49,727 --> 00:45:51,922
that this has
this has erupted.
2334
00:46:29,407 --> 00:46:31,602
Does the ranted to be some
measure of accountability?
2335
00:46:31,807 --> 00:46:33,718
Yes
2336
00:46:33,727 --> 00:46:36,002
And I think the business
community recognizes that.
2337
00:46:36,127 --> 00:46:38,436
But that accountability
is in the marketplace
2338
00:46:38,527 --> 00:46:40,245
it's with
their shareholders.
2339
00:46:40,447 --> 00:46:42,642
It's with the public perception
and the public image
2340
00:46:42,847 --> 00:46:45,520
that they are projecting.
2341
00:46:45,527 --> 00:46:49,520
If companies don�t do what
they should be doing
2342
00:46:49,847 --> 00:46:51,360
they�re going to be
punished in the marketplace
2343
00:46:51,361 --> 00:46:53,084
and that�s not what
any company wants.
2344
00:46:56,087 --> 00:46:57,486
There�s a new market.
2345
00:46:57,527 --> 00:46:58,966
These guys and
gals aren�t out there
2346
00:46:58,967 --> 00:47:02,004
because governments
putting gun to their head.
2347
00:47:02,327 --> 00:47:05,046
Or because they�ve
suddenly read a book
2348
00:47:05,207 --> 00:47:09,246
about transcendental meditation
and global morality.
2349
00:47:10,967 --> 00:47:12,639
My inner voice says
honour my inner child
2350
00:47:12,887 --> 00:47:14,404
Mine says love everyone
2351
00:47:14,405 --> 00:47:15,922
My inner voice says
2352
00:47:16,247 --> 00:47:18,283
ld like a Wendy�s
Bacon mushroom melt
2353
00:47:18,284 --> 00:47:20,601
They�re there because
they understand.
2354
00:47:21,047 --> 00:47:23,197
The market requires
them to be there.
2355
00:47:23,447 --> 00:47:25,915
That�s their competitive
advantage to be there.
2356
00:47:25,916 --> 00:47:27,519
I�m listening
to your concerns.
2357
00:47:27,767 --> 00:47:29,120
I worry about climate.
2358
00:47:29,207 --> 00:47:30,640
I worry about pollution.
2359
00:47:30,647 --> 00:47:32,524
I do not have all
the answers to this
2360
00:47:32,567 --> 00:47:35,806
but we are prepared to work
with you with society
2361
00:47:35,807 --> 00:47:39,046
with N G Os with
governments to address it.
2362
00:47:39,287 --> 00:47:43,041
So you�re build the trust
so that you come back to
2363
00:47:43,487 --> 00:47:45,406
a new kind of trust
2364
00:47:45,407 --> 00:47:48,205
and then the ultimate
goal is then
2365
00:47:48,287 --> 00:47:51,006
to become
the corporation of choice.
2366
00:47:51,167 --> 00:47:53,761
He believes that almost half
our energy can one day come
2367
00:47:53,762 --> 00:47:55,717
from renewable sources.
2368
00:47:55,967 --> 00:47:59,516
He�s been called
a dreamer and a crank.
2369
00:47:59,607 --> 00:48:02,405
and I�ve been
called a hippie.
2370
00:48:02,487 --> 00:48:08,403
and more recently
a project manager for Shell.
2371
00:48:08,607 --> 00:48:11,917
I ask myself
often times why
2372
00:48:11,967 --> 00:48:14,242
so many companies
subscribe to
2373
00:48:14,367 --> 00:48:18,519
corporate social responsibility.
2374
00:48:18,687 --> 00:48:22,146
I�m not sure it's because
they necessarily
2375
00:48:22,147 --> 00:48:25,606
want to be responsible
in an ultimate way
2376
00:48:25,767 --> 00:48:27,598
but because
they want to be
2377
00:48:27,687 --> 00:48:31,965
identified and seen
to be responsible.
2378
00:48:32,007 --> 00:48:34,202
But who am l to judge?
2379
00:48:34,407 --> 00:48:36,238
Who am I to judge?
2380
00:48:36,327 --> 00:48:39,046
It's better that they
belong than they not belong.
2381
00:48:39,207 --> 00:48:42,563
It's better that they make
some public profession
2382
00:48:42,567 --> 00:48:45,639
than the opposite.
2383
00:48:45,927 --> 00:48:48,839
Social responsibility
isn�t a deep shift
2384
00:48:48,840 --> 00:48:54,086
because its
a voluntary tactic.
2385
00:48:54,087 --> 00:48:54,997
A tactic
2386
00:48:55,527 --> 00:49:01,286
a reaction to a certain
market at this point.
2387
00:49:01,287 --> 00:49:04,723
And as the corporation reads
the market differently
2388
00:49:05,127 --> 00:49:06,566
it can go back.
2389
00:49:06,567 --> 00:49:08,006
One day you
see Bambi
2390
00:49:08,007 --> 00:49:10,123
next day
you see Godzilla.
2391
00:49:11,847 --> 00:49:13,599
How do you define
socially responsible?
2392
00:49:13,767 --> 00:49:15,758
What business is it
of the corporation to decide
2393
00:49:16,167 --> 00:49:18,476
what�s socially responsible.
2394
00:49:18,567 --> 00:49:19,966
That isn�t
their expertise
2395
00:49:20,007 --> 00:49:24,319
that isn�t what their
stockholders ask them to do.
2396
00:49:24,327 --> 00:49:27,239
So I think they�re going
out of their range
2397
00:49:27,240 --> 00:49:30,882
and its certainly
is not democratic.
2398
00:49:31,047 --> 00:49:32,639
I don�t really care
2399
00:49:32,967 --> 00:49:35,162
what the chairman
of General Motors thinks
2400
00:49:35,367 --> 00:49:37,286
is an appropriate
level of emissions
2401
00:49:37,287 --> 00:49:41,041
to come out the tailpipe
of General Motors automobiles.
2402
00:49:41,127 --> 00:49:42,526
He may have a lot
of scientists
2403
00:49:42,567 --> 00:49:44,125
he may be
a very good person
2404
00:49:44,487 --> 00:49:45,926
but I didn�t elect
him to do anything.
2405
00:49:45,927 --> 00:49:47,997
He doesn�t have any
power to speak for me.
2406
00:49:48,327 --> 00:49:51,000
These are decisions that must
be made by government
2407
00:49:51,207 --> 00:49:53,038
and not by corporations.
2408
00:49:53,807 --> 00:49:55,246
You take this to its
logical conclusion.
2409
00:49:55,247 --> 00:49:59,957
One would have an image
that we are in fact at this
2410
00:50:00,047 --> 00:50:01,958
the end of the world
this nigh.
2411
00:50:02,447 --> 00:50:05,405
And we are all
completely brainwashed
2412
00:50:05,406 --> 00:50:07,921
and there is
no space left.
2413
00:50:08,207 --> 00:50:10,198
And I don�t believe
we're there yet.
2414
00:50:12,527 --> 00:50:14,199
And l think it's
really important
2415
00:50:14,200 --> 00:50:15,446
that we don�t
overstate the case
2416
00:50:15,887 --> 00:50:17,798
and that we admit that
there are cracks
2417
00:50:17,807 --> 00:50:20,002
and fissures in all of these
corporate structures.
2418
00:50:20,087 --> 00:50:22,840
And sometimes when
a corporation is concentrating
2419
00:50:22,967 --> 00:50:25,366
on one particular project
they look the other way
2420
00:50:25,367 --> 00:50:27,517
and all kinds of interesting
things happen in the corner.
2421
00:50:29,687 --> 00:50:32,724
It is the case in every period
of history where injustice
2422
00:50:33,047 --> 00:50:35,845
based on falsehoods
2423
00:50:35,927 --> 00:50:39,840
based on taking away the right
and freedoms of people
2424
00:50:39,841 --> 00:50:41,917
to live and survive
with dignity
2425
00:50:41,967 --> 00:50:44,925
that eventually when you call
a bluff the tables turn.
2426
00:50:59,727 --> 00:51:04,323
Ultimately capital puts
its foot down somewhere.
2427
00:51:04,367 --> 00:51:06,801
And anywhere
it puts its foot down
2428
00:51:06,802 --> 00:51:09,645
it can be held
accountable.
2429
00:51:12,527 --> 00:51:15,599
Originally Wal-Mart and
Kathy Lee Gifford had said
2430
00:51:15,600 --> 00:51:17,841
why should we believe you that
children work in this factory?
2431
00:51:18,287 --> 00:51:20,801
What we didn�t tell them
was that Wendy Dias
2432
00:51:20,967 --> 00:51:22,320
in the centre of the
picture was on a plane
2433
00:51:22,407 --> 00:51:23,362
to the United States.
2434
00:51:23,367 --> 00:51:24,326
This is Wendy Dias.
2435
00:51:24,327 --> 00:51:25,521
She comes
to the United States.
2436
00:51:25,767 --> 00:51:27,166
She�s unstoppable.
2437
00:51:27,167 --> 00:51:29,397
Congress heard testimony
today from children who
2438
00:51:29,567 --> 00:51:33,003
testified they were exploited
by sweatshops overseas.
2439
00:51:33,407 --> 00:51:35,443
Kathy Lee Gifford
apologized to Wendy Dias
2440
00:51:35,444 --> 00:51:36,806
It was the most
amazing thing Id seen.
2441
00:51:37,247 --> 00:51:40,364
This powerful celebrity
leans over and says
2442
00:51:40,365 --> 00:51:42,482
Wendy please believe me
2443
00:51:43,007 --> 00:51:45,362
I didn�t know these
conditions existed.
2444
00:51:45,407 --> 00:51:47,045
And now that I do I�m
going to work with you.
2445
00:51:47,046 --> 00:51:48,326
I�m going to work
with these other people
2446
00:51:48,767 --> 00:51:50,206
and it'll never
happen again.
2447
00:51:50,207 --> 00:51:51,799
And that night we signed
an agreement
2448
00:51:52,127 --> 00:51:53,958
with Kathy Lee Gifford.
2449
00:51:54,047 --> 00:51:55,765
I thought it would be
a relatively easy process
2450
00:51:55,967 --> 00:51:57,366
and it isn�t.
2451
00:51:57,407 --> 00:51:59,523
As for every question
I have there seem to be
2452
00:51:59,524 --> 00:52:01,477
five questions that
come back tome.
2453
00:52:01,727 --> 00:52:03,763
As far as Wal-Mart
goes and Kathy Lee
2454
00:52:04,047 --> 00:52:06,402
pretty much everything returned
to sweatshop conditions
2455
00:52:06,447 --> 00:52:10,406
but because this was fought out
on television for weeks
2456
00:52:10,407 --> 00:52:11,925
this incident with Kathy Lee
Gifford actually
2457
00:52:12,207 --> 00:52:13,435
took the sweatshop issue
2458
00:52:13,647 --> 00:52:15,524
took every single part
of the country.
2459
00:52:15,567 --> 00:52:16,966
And so frankly
after that
2460
00:52:17,007 --> 00:52:18,520
there�s hardly a single
person in this country
2461
00:52:18,521 --> 00:52:19,721
who doesn�t know
about child labour
2462
00:52:19,887 --> 00:52:21,639
or sweatshops or
starvation wages.
2463
00:52:41,967 --> 00:52:46,119
So what wanted to do is
to look at the very roots
2464
00:52:46,287 --> 00:52:50,883
of the legal form that
created this beast
2465
00:52:51,087 --> 00:52:54,238
and wanted to think who
can hold them accountable.
2466
00:52:55,887 --> 00:52:57,366
They�re not
graven in stone.
2467
00:52:57,367 --> 00:52:58,555
They can be dismantled.
2468
00:52:58,767 --> 00:53:01,646
And in fact most
states have laws
2469
00:53:01,647 --> 00:53:04,320
which require that
they be dismantled.
2470
00:53:06,447 --> 00:53:07,800
For too long now
2471
00:53:07,847 --> 00:53:09,766
giant corporations
have been allowed
2472
00:53:09,767 --> 00:53:12,201
to undermine democracy here
in the United States
2473
00:53:12,647 --> 00:53:13,966
and all over the world.
2474
00:53:14,087 --> 00:53:15,520
But today the lnn National
Lawyer's Guild
2475
00:53:15,527 --> 00:53:17,199
and 29 other groups
and individuals
2476
00:53:17,447 --> 00:53:19,846
are fighting back.
2477
00:53:19,847 --> 00:53:22,919
We are calling upon State
Attorney General Dan Lungren
2478
00:53:22,920 --> 00:53:25,002
to comply
with California law
2479
00:53:25,127 --> 00:53:27,118
and to revoke
the corporate charter
2480
00:53:27,487 --> 00:53:30,525
of the Union Oil
Company of California
2481
00:53:30,526 --> 00:53:33,564
for its repeated
and grievous offences.
2482
00:53:33,727 --> 00:53:35,604
This is the statute
that is well-known.
2483
00:53:35,647 --> 00:53:36,716
It has been used.
2484
00:53:36,967 --> 00:53:37,926
It can be used.
2485
00:53:37,927 --> 00:53:40,157
What this will mean
is the dissolution
2486
00:53:40,327 --> 00:53:42,841
of the Union Oil Company
of California
2487
00:53:43,207 --> 00:53:46,563
the sale of its assets
under careful court orders
2488
00:53:46,567 --> 00:53:48,717
to others who will carry
on in the public interest.
2489
00:53:51,847 --> 00:53:53,766
This is nothing more
than a smear campaign.
2490
00:53:53,767 --> 00:53:56,600
This company has been part
of California�s economy
2491
00:53:57,127 --> 00:53:59,436
for over 100years
thousands of jobs.
2492
00:53:59,527 --> 00:54:01,119
Doesn�t mean it's never
made any mistakes
2493
00:54:01,120 --> 00:54:02,036
paid for those mistakes
2494
00:54:02,407 --> 00:54:03,846
but this demonizing
of accompany
2495
00:54:03,847 --> 00:54:05,360
I think I am in a time
warp or something
2496
00:54:05,767 --> 00:54:08,122
that I fell asleep
and woke up 50years ago
2497
00:54:08,167 --> 00:54:09,600
and we heard that
kind of rhetoric.
2498
00:54:09,607 --> 00:54:12,758
Well we have a very very
broad set of people angry
2499
00:54:12,847 --> 00:54:14,758
very angry at
this corporation
2500
00:54:14,767 --> 00:54:15,995
well people from
the left of the spectrum
2501
00:54:16,207 --> 00:54:18,437
who don�t produce anything
except hot air.
2502
00:54:18,607 --> 00:54:20,996
From its complicity
in unspeakable
2503
00:54:21,007 --> 00:54:22,679
human rights
violations overseas
2504
00:54:22,927 --> 00:54:26,681
against women gays labourers
and indigenous peoples
2505
00:54:26,767 --> 00:54:29,406
to its efforts to subvert
U. S. foreign policy
2506
00:54:29,647 --> 00:54:30,875
and deceive the courts
2507
00:54:31,087 --> 00:54:33,006
the public and
its own stockholders
2508
00:54:33,007 --> 00:54:36,079
Unocal is emblematic
of corporate abuse
2509
00:54:36,367 --> 00:54:38,323
and corporate power
run amok
2510
00:54:42,407 --> 00:54:45,286
... is immoral.
2511
00:54:45,287 --> 00:54:48,723
Unocal cannot
do business in Burma
2512
00:54:49,127 --> 00:54:52,244
without supporting
that hopeless regime...
2513
00:55:02,567 --> 00:55:06,799
The curse for me has been
the fact that in making these
2514
00:55:06,887 --> 00:55:08,798
you know documentary films
2515
00:55:09,287 --> 00:55:12,040
I�ve seen that they
actually can impact change
2516
00:55:12,167 --> 00:55:14,965
so I�m just compelled
to just keep making them.
2517
00:55:14,966 --> 00:55:17,481
Yep that�s me
doing what l do
2518
00:55:17,767 --> 00:55:20,166
All year long I give big
companies a hard time
2519
00:55:20,167 --> 00:55:23,204
but at Christmas time I like
to set aside my differences
2520
00:55:23,527 --> 00:55:27,361
and reach out to big business
like cigarette companies.
2521
00:55:31,967 --> 00:55:35,118
Deck the Halls with
boughs of holly...
2522
00:55:35,327 --> 00:55:38,637
fa la la la la
la la la
2523
00:55:38,687 --> 00:55:40,406
I went to Littleton
Colorado
2524
00:55:40,407 --> 00:55:43,763
where the Columbine
shooting took place
2525
00:55:43,767 --> 00:55:44,961
and I didn�t
know this
2526
00:55:45,207 --> 00:55:49,246
but when I arrived I learned
what the primary job is
2527
00:55:49,527 --> 00:55:52,485
of the parents of the kids who
go to Columbine High School.
2528
00:55:52,486 --> 00:55:54,602
The number one job
in Littleton Colorado
2529
00:55:54,807 --> 00:55:56,604
They work
for Lockheed Martin
2530
00:55:56,727 --> 00:55:59,606
building weapons
of mass destruction.
2531
00:55:59,607 --> 00:56:01,199
But they don�t
see the connect
2532
00:56:01,527 --> 00:56:04,206
between what
they do for a living
2533
00:56:04,207 --> 00:56:06,885
and what their
kids do at school
2534
00:56:07,287 --> 00:56:09,676
or did at school
2535
00:56:09,687 --> 00:56:12,679
And so I�m kind of you
know up on my high horse
2536
00:56:12,680 --> 00:56:15,957
thinking about this
and I thought you know
2537
00:56:16,407 --> 00:56:17,681
I said to my wife
2538
00:56:17,847 --> 00:56:21,157
we both are sons and
daughters of auto workers
2539
00:56:21,207 --> 00:56:22,646
in Flint Michigan.
2540
00:56:22,647 --> 00:56:25,445
There isn�t a single one of
us back in Flint
2541
00:56:25,527 --> 00:56:27,836
any of us including us
2542
00:56:27,927 --> 00:56:29,918
who ever
stopped to think
2543
00:56:30,327 --> 00:56:32,185
this thing we do
for a living
2544
00:56:32,186 --> 00:56:34,044
the building
of automobiles
2545
00:56:34,167 --> 00:56:36,283
is probably
the single biggest reason
2546
00:56:36,567 --> 00:56:39,479
why the polar ice caps
are going to melt
2547
00:56:39,480 --> 00:56:42,359
and end civilization
as we know it.
2548
00:56:42,360 --> 00:56:44,921
There�s no connect between
2549
00:56:45,207 --> 00:56:48,085
I�m just an assembler on an
assembly line building a car
2550
00:56:48,087 --> 00:56:49,759
which is good
for people and society
2551
00:56:50,007 --> 00:56:51,156
and it moves
them around.
2552
00:56:51,447 --> 00:56:54,280
But never stop to think
about the larger picture
2553
00:56:54,327 --> 00:56:57,524
and the larger responsibility
of what were doing.
2554
00:56:57,687 --> 00:57:00,406
Ultimately we have to
as individuals
2555
00:57:00,567 --> 00:57:03,446
accept responsibility
for our collective action
2556
00:57:03,447 --> 00:57:09,966
and the larger harm that it
causes you know in our world.
2557
00:57:10,167 --> 00:57:12,761
Today the first of two
historic town hall meetings
2558
00:57:12,927 --> 00:57:15,566
will get underway
in Arcata California
2559
00:57:15,727 --> 00:57:18,082
61 percent of Arcatans
voted in favour
2560
00:57:18,127 --> 00:57:19,799
of publicly discussing
2561
00:57:20,047 --> 00:57:23,005
whether democracy is even
possible with large corporations
2562
00:57:23,006 --> 00:57:24,923
... so much wealth
and power under law.
2563
00:57:25,287 --> 00:57:26,726
They also voted
to form a committee
2564
00:57:26,727 --> 00:57:29,844
to ensure democratic control
over corporations in Arcata.
2565
00:57:31,367 --> 00:57:32,880
Corporations are
not accountable
2566
00:57:32,881 --> 00:57:33,956
to the democratic
process.
2567
00:57:34,247 --> 00:57:35,396
That is what
this is about.
2568
00:57:35,687 --> 00:57:37,484
I don�t want
to make decisions
2569
00:57:37,607 --> 00:57:39,086
about everything that goes
on in their corporation.
2570
00:57:39,087 --> 00:57:41,680
But l do have a
strong belief
2571
00:57:41,887 --> 00:57:43,764
that they don't need to be
held accountable to us.
2572
00:57:46,207 --> 00:57:47,486
If we don�t like
certain products
2573
00:57:47,487 --> 00:57:49,921
if we don�t like
Pepsi-Cola Bank of America
2574
00:57:50,367 --> 00:57:52,164
well if you don�t
like what they do
2575
00:57:52,287 --> 00:57:53,515
don�t use them.
2576
00:57:53,727 --> 00:57:56,560
That�s the way I see
the peoples power is.
2577
00:57:58,047 --> 00:57:58,957
You have a lot
more money than me
2578
00:57:59,007 --> 00:58:00,446
You have more
votes than l do
2579
00:58:00,447 --> 00:58:04,201
If we use the model of boycott
and voting with your dollars
2580
00:58:04,687 --> 00:58:07,155
that�s an
undemocratic situation.
2581
00:58:07,156 --> 00:58:08,440
What are we afraid of?
2582
00:58:08,527 --> 00:58:10,119
I mean are all the businesses
going to leave Arcata?
2583
00:58:10,120 --> 00:58:11,002
I don�t think so.
2584
00:58:11,407 --> 00:58:12,366
And if they did
2585
00:58:12,367 --> 00:58:14,005
wed deal with it or
wed figure it out
2586
00:58:14,287 --> 00:58:15,276
or wed do
something different.
2587
00:58:15,277 --> 00:58:16,646
We're creative people.
2588
00:58:16,687 --> 00:58:19,679
I just don�t see
why we are afraid.
2589
00:58:20,047 --> 00:58:21,275
If you think it's tough
making a decision
2590
00:58:21,487 --> 00:58:22,446
where to buy your
stuff today
2591
00:58:22,447 --> 00:58:23,846
how tough do you think
it is when there�s only
2592
00:58:23,887 --> 00:58:26,799
one provider
and it's the state.
2593
00:58:27,247 --> 00:58:28,157
And by the way
2594
00:58:28,207 --> 00:58:30,357
you don�t get to have
this little democracy forum
2595
00:58:30,607 --> 00:58:32,046
in those
communities either.
2596
00:58:32,047 --> 00:58:34,481
People that say that they
fear their govern meant
2597
00:58:34,727 --> 00:58:36,646
I really hope
that they understand
2598
00:58:36,647 --> 00:58:39,115
that they�re allowed to
participate in their government
2599
00:58:39,527 --> 00:58:41,358
they�re not allowed to
participate in anything
2600
00:58:41,359 --> 00:58:42,555
the corporations do.
2601
00:58:42,767 --> 00:58:44,041
So don�t fear
the government.
2602
00:58:44,167 --> 00:58:46,840
Help it be the government
that you wont fear.
2603
00:58:47,047 --> 00:58:49,163
If this many people around
the country would do this
2604
00:58:49,164 --> 00:58:50,605
instead of watching
Super bowl Sunday
2605
00:58:50,887 --> 00:58:52,718
our nation would be
controlled by the people
2606
00:58:52,807 --> 00:58:54,286
not by the corporations.
2607
00:58:55,607 --> 00:58:57,996
... no more chain restaurants
in Arcata after
2608
00:58:58,007 --> 00:58:59,679
a long awaited decision...
2609
00:59:16,727 --> 00:59:18,365
Over the past decade
2610
00:59:18,647 --> 00:59:21,445
we have been
gaining ground.
2611
00:59:21,527 --> 00:59:22,516
And when I say we
2612
00:59:22,967 --> 00:59:25,423
I mean ordinary
people committed
2613
00:59:25,424 --> 00:59:27,879
to the welfare
of all humanity.
2614
00:59:28,247 --> 00:59:30,442
All people irrespective
of gender and class
2615
00:59:30,647 --> 00:59:32,362
and race
and religion.
2616
00:59:32,363 --> 00:59:34,078
All species
on the planet.
2617
00:59:34,487 --> 00:59:37,366
We managed to take
the biggest government
2618
00:59:37,367 --> 00:59:40,439
and one of the largest
chemical companies to court
2619
00:59:40,567 --> 00:59:45,482
on the case of Neemand
win a case against them.
2620
00:59:45,847 --> 00:59:48,600
W. R. Grace and the U. S.
governments patent on Neem
2621
00:59:48,727 --> 00:59:50,166
was revoked by a case
we brought
2622
00:59:50,167 --> 00:59:52,476
along with the greens
of European parliament
2623
00:59:53,047 --> 00:59:55,845
and the international
organic agriculture movement.
2624
00:59:55,927 --> 00:59:57,724
We won because we
worked together.
2625
01:00:02,167 --> 01:00:04,920
We have overturned
nearly 99 percent
2626
01:00:05,047 --> 01:00:07,242
of the basmati patent
of Ricetek.
2627
01:00:07,247 --> 01:00:10,717
Again because we worked
as a world wide coalition
2628
01:00:11,087 --> 01:00:14,363
old women in Texas
scientists in India
2629
01:00:14,447 --> 01:00:16,756
activists sitting
in Vancouver
2630
01:00:16,847 --> 01:00:19,726
a little basmati
action group.
2631
01:00:19,727 --> 01:00:22,799
We stopped the third world
being viewed as the pirate
2632
01:00:23,007 --> 01:00:24,838
and we showed the corporations
were the pirate.
2633
01:00:32,927 --> 01:00:35,281
Look how little
it took for Gandhi
2634
01:00:35,282 --> 01:00:37,636
to work against the salt
laws of the British
2635
01:00:37,727 --> 01:00:39,160
where the British decided
2636
01:00:39,167 --> 01:00:40,919
the way they would
make their armies
2637
01:00:41,047 --> 01:00:42,400
and police forces bigger
2638
01:00:42,487 --> 01:00:44,125
is just
tax the salt.
2639
01:00:44,407 --> 01:00:46,796
And all that Gandhi did
was walk to the beach
2640
01:00:46,807 --> 01:00:48,798
pick up
the salt and say
2641
01:00:49,207 --> 01:00:50,166
nature gives it
for free.
2642
01:00:50,167 --> 01:00:51,646
Wanted it.
We�ve always made it.
2643
01:00:52,087 --> 01:00:53,406
We will violate
your laws.
2644
01:00:53,527 --> 01:00:55,686
We will continue
to make salt.
2645
01:00:55,687 --> 01:00:57,845
We�ve had a similar
commitment for
2646
01:00:58,327 --> 01:00:58,806
the last decade in India.
2647
01:00:58,807 --> 01:01:02,197
That any law that makes
it illegal to save seed
2648
01:01:02,647 --> 01:01:06,006
is a law not
worth following.
2649
01:01:06,007 --> 01:01:08,965
We will violate it because
saving seed is a duty
2650
01:01:09,367 --> 01:01:13,519
to the earth and
to future generations.
2651
01:01:13,687 --> 01:01:16,520
We thought it would
really be symbolic
2652
01:01:16,567 --> 01:01:17,526
It is more than symbolic.
2653
01:01:17,527 --> 01:01:20,758
It is becoming
a survival option.
2654
01:01:20,887 --> 01:01:23,765
Farmers who grow
their own seeds
2655
01:01:23,767 --> 01:01:24,756
save their own seeds
2656
01:01:25,207 --> 01:01:26,166
don�t buy pesticides
2657
01:01:26,167 --> 01:01:27,998
have threefold
more incomes
2658
01:01:28,087 --> 01:01:30,681
than farmers who are locked
into the chemical treadmill
2659
01:01:30,967 --> 01:01:33,959
depending on
Monsanto and Cargill
2660
01:01:34,207 --> 01:01:36,437
We have managed
to create alternatives
2661
01:01:36,607 --> 01:01:38,526
that work for people.
2662
01:01:38,527 --> 01:01:42,406
There are many tools
for bringing back community.
2663
01:01:42,847 --> 01:01:44,246
But the importance is
not the tools
2664
01:01:44,287 --> 01:01:46,206
I mean there�s litigation
there�s legislation
2665
01:01:46,207 --> 01:01:49,882
there�s direct action
there�s education boycotts
2666
01:01:50,047 --> 01:01:51,196
social investment...
2667
01:01:51,487 --> 01:01:56,083
There�s many many ways
to address issues
2668
01:01:56,084 --> 01:01:57,206
of corporate power.
2669
01:01:57,727 --> 01:01:59,145
But in the final analysis
2670
01:01:59,146 --> 01:02:00,564
what�s really important
is the vision.
2671
01:02:00,607 --> 01:02:02,438
You have to have
abetter story
2672
01:02:02,527 --> 01:02:06,998
Do I know you well enough to
call you fellow plunderers?
2673
01:02:07,327 --> 01:02:11,366
There is not an industrial
company on earth
2674
01:02:11,367 --> 01:02:14,079
not an institution
of any kind
2675
01:02:14,527 --> 01:02:17,724
not mine not yours
not anyone�s
2676
01:02:17,887 --> 01:02:21,726
that is sustainable.
2677
01:02:21,727 --> 01:02:23,843
I stand convicted by
me myself alone
2678
01:02:24,127 --> 01:02:25,086
not by anyone else
2679
01:02:25,087 --> 01:02:27,282
as a plunderer
of the earth
2680
01:02:27,487 --> 01:02:30,843
but not by our
civilizations definition.
2681
01:02:30,847 --> 01:02:32,326
By our civilization�s
definition
2682
01:02:32,767 --> 01:02:34,598
I'm a captain
of industry.
2683
01:02:34,687 --> 01:02:37,155
In the eyes of many
a kind of modern-day hero.
2684
01:02:37,156 --> 01:02:39,966
But really really
2685
01:02:39,967 --> 01:02:44,085
the first industrial
revolution is flawed
2686
01:02:44,367 --> 01:02:46,198
it is not working.
2687
01:02:46,287 --> 01:02:49,045
It is unsustainable.
2688
01:02:49,046 --> 01:02:51,804
It is the mistake
2689
01:02:52,047 --> 01:02:55,437
and we must
move on to another
2690
01:02:55,727 --> 01:02:57,604
and better
industrial revolution
2691
01:02:57,647 --> 01:03:00,281
and get it right
this time.
2692
01:03:00,282 --> 01:03:02,916
When I think
of what could be
2693
01:03:03,407 --> 01:03:07,719
I visualize an
organization of people
2694
01:03:07,727 --> 01:03:12,198
committed to a purpose
2695
01:03:12,367 --> 01:03:16,121
and the purpose
is doing no harm.
2696
01:03:16,207 --> 01:03:17,646
I see accompany
2697
01:03:17,647 --> 01:03:20,639
that has severed the
umbilical cord to earth
2698
01:03:21,007 --> 01:03:22,446
for its raw materials
2699
01:03:22,447 --> 01:03:26,281
taking raw materials that
have already been extracted
2700
01:03:26,767 --> 01:03:28,997
and using them over
and over again
2701
01:03:29,167 --> 01:03:31,556
driving that process
with renewable energy.
2702
01:03:33,007 --> 01:03:34,235
It is our plan
2703
01:03:34,447 --> 01:03:39,237
it remains our plan
to climb Mount Sustainability
2704
01:03:39,247 --> 01:03:41,886
that mountain that is
higher than Everest
2705
01:03:42,127 --> 01:03:44,038
infinitely higher
than Everest
2706
01:03:44,047 --> 01:03:46,322
far more
difficult to scale.
2707
01:03:46,447 --> 01:03:51,475
That point at the top
symbolizing zero footprint...
2708
01:04:01,327 --> 01:04:03,443
So we�ve got
to undo a lot of things
2709
01:04:03,444 --> 01:04:04,600
in order to be smart enough
2710
01:04:04,687 --> 01:04:08,600
to do this really dangerous
and risky and difficult work
2711
01:04:09,007 --> 01:04:11,760
you know the best way
that we possibly can.
2712
01:04:11,887 --> 01:04:14,242
And that means people coming
together and learning
2713
01:04:14,287 --> 01:04:17,006
a whole lot of stuff that
we just don�t know
2714
01:04:17,167 --> 01:04:18,606
that has been driven
out of the culture
2715
01:04:18,607 --> 01:04:20,563
driven out of the society
driven out of our minds.
2716
01:04:20,564 --> 01:04:22,279
That tome is the
most exciting thing.
2717
01:04:22,447 --> 01:04:23,402
That is happening
2718
01:04:23,407 --> 01:04:24,965
it's happening all
over the world now.
2719
01:06:41,647 --> 01:06:45,435
Sometimes it surprises me how
effective you can actually be.
2720
01:06:45,487 --> 01:06:46,442
After we beat the Gap
2721
01:06:46,447 --> 01:06:47,675
I walked past these
Gap stores
2722
01:06:47,727 --> 01:06:48,762
and I looked at them
and I think
2723
01:06:49,167 --> 01:06:51,105
my God there�s like 2000 of
these stores across the country.
2724
01:06:51,106 --> 01:06:53,043
Look at all that concrete
look at the glass
2725
01:06:53,044 --> 01:06:54,963
look at all the staff people
look at all the clothing.
2726
01:06:55,407 --> 01:06:57,326
Look at that power
2727
01:06:57,327 --> 01:06:59,716
You can still reach
these companies.
2728
01:07:00,207 --> 01:07:01,879
You can still
have an effect.
2729
01:07:31,207 --> 01:07:33,926
We can change
the government.
2730
01:07:34,047 --> 01:07:37,596
That�s the only way were
going tore design re think
2731
01:07:37,687 --> 01:07:40,963
re-constitute what capital
and property can do
2732
01:07:42,727 --> 01:07:45,116
Fifteen corporations would like
to control the conditions
2733
01:07:45,127 --> 01:07:46,606
of our life
2734
01:07:47,047 --> 01:07:49,038
and millions of people
are saying not only do
2735
01:07:49,039 --> 01:07:50,159
we not need you
2736
01:07:50,160 --> 01:07:51,280
we can do it better.
2737
01:07:51,847 --> 01:07:54,805
We are going to create systems
that nourish the earth
2738
01:07:54,806 --> 01:07:56,166
and nourish human beings.
2739
01:07:56,167 --> 01:07:58,158
And these are not
marginal experiments
2740
01:07:58,567 --> 01:08:01,639
they are the mainstay
of large numbers of
2741
01:08:01,640 --> 01:08:02,960
communities across the world.
2742
01:08:03,367 --> 01:08:05,244
That is where
the future lies.
2743
01:08:05,287 --> 01:08:07,323
You know I've always thought
it's very ironic
2744
01:08:07,324 --> 01:08:09,163
that I�m able to do all this
and yet what am I on?
2745
01:08:09,607 --> 01:08:10,566
I�m on networks.
2746
01:08:10,567 --> 01:08:11,966
I�m distributed by studios
2747
01:08:12,007 --> 01:08:14,157
that are owned by large
corporate entities.
2748
01:08:14,407 --> 01:08:18,525
Now why would they put me
out there when I am opposed
2749
01:08:18,727 --> 01:08:21,082
to everything that
they stand for?
2750
01:08:21,127 --> 01:08:24,403
And I spend my time
on their dime opposing
2751
01:08:24,487 --> 01:08:26,762
what they believe in.
2752
01:08:26,887 --> 01:08:27,842
Okay?
2753
01:08:28,327 --> 01:08:29,766
Well it's because they
don�t believe in anything.
2754
01:08:29,767 --> 01:08:32,122
They put me on there because
they know that there�s millions
2755
01:08:32,167 --> 01:08:35,045
of people that want to see
my film or watch the TV show
2756
01:08:35,047 --> 01:08:37,197
and so they�re
going to make money.
2757
01:08:37,447 --> 01:08:39,199
And I�ve been able to get
my stuff out there
2758
01:08:39,367 --> 01:08:41,202
because I�m driving
my truck through
2759
01:08:41,203 --> 01:08:43,037
this incredible
flaw in capitalism
2760
01:08:43,207 --> 01:08:44,720
the greed flaw.
2761
01:08:45,127 --> 01:08:47,721
The thing that says the rich
man will sell you the rope
2762
01:08:47,722 --> 01:08:48,482
to hand himself with
2763
01:08:48,967 --> 01:08:50,639
if he think she can
make a buck off it
2764
01:08:50,640 --> 01:08:51,681
well I�m the rope.
2765
01:08:51,847 --> 01:08:52,677
I hope.
2766
01:08:52,807 --> 01:08:54,604
I�m part of the rope.
2767
01:08:54,727 --> 01:08:57,321
And they also believe that
when people watch my stuff
2768
01:08:57,607 --> 01:08:59,438
or maybe watch this film
or whatever
2769
01:08:59,527 --> 01:09:01,446
they think that
you know
2770
01:09:01,447 --> 01:09:02,800
well you know
well you know what
2771
01:09:02,887 --> 01:09:04,605
they�ll watch this and
they wont do anything
2772
01:09:04,807 --> 01:09:06,559
because we�ve done such
a good job of numbing
2773
01:09:06,727 --> 01:09:08,479
their minds and
dumbing them down
2774
01:09:08,647 --> 01:09:10,086
you know they�ll
never affect...
2775
01:09:10,087 --> 01:09:11,486
People aren�t going
to leave the church
2776
01:09:11,527 --> 01:09:13,199
and go and do
something political.
2777
01:09:13,447 --> 01:09:15,165
They�re convinced of that.
2778
01:09:15,367 --> 01:09:17,005
I�m convinced
of the opposite.
2779
01:09:17,287 --> 01:09:18,246
I�m convinced
that a few people
2780
01:09:18,247 --> 01:09:20,203
are going to leave
this movie theatre
2781
01:09:20,647 --> 01:09:22,083
or get up off the couch
2782
01:09:22,084 --> 01:09:23,520
and go and do something
2783
01:09:24,007 --> 01:09:27,443
anything and get this
world back in our hands.
2784
01:09:37,444 --> 01:09:37,444
# Spellchecked : lyliakar #