1 00:00:03,128 --> 00:00:16,550 transcribed-a-roo by johnnyrio Enjoy! :) 2 00:00:45,103 --> 00:00:45,914 I know what you're thinkin'... 3 00:00:48,472 --> 00:00:50,824 What the heck do I need a 5-spindle for... 4 00:00:50,825 --> 00:00:54,836 when I barely sell enough milkshakes to justify my 3-spindle. Right? 5 00:00:54,837 --> 00:00:55,643 Wrong. 6 00:00:56,894 --> 00:01:00,171 Are you familiar with the notion of the chicken or the egg Mr. Griffith, I mentioned... 7 00:01:00,172 --> 00:01:01,059 that there'd be costs. 8 00:01:01,060 --> 00:01:03,125 Well, I think it applies here. 9 00:01:04,334 --> 00:01:08,099 Do you not need the multimixer because, well heck, you're not selling enough milkshakes. 10 00:01:08,100 --> 00:01:11,671 Or are you not selling enough milkshakes because you don't have a multimixer? 11 00:01:11,672 --> 00:01:13,620 I firmly believe it's the latter. 12 00:01:13,982 --> 00:01:17,776 Because your customer comes in here and he knows if he orders a shake from your establishment... 13 00:01:17,777 --> 00:01:19,928 that well, he's in for a terrific wait. 14 00:01:19,929 --> 00:01:23,686 He's done it before and he thinks to himself, well by golly, I'm not gonna make that mistake again. 15 00:01:23,687 --> 00:01:27,961 But if ya had the Prince Castle, 5-spindle, multi-mixer... 16 00:01:27,962 --> 00:01:33,629 with patented direct-drive electric motor we'd greatly increase your ability to produce... 17 00:01:33,630 --> 00:01:38,001 delicious, frosty milkshakes, FAST. Mark my words. 18 00:01:40,027 --> 00:01:44,895 Dollars to donuts, you'll be sellin' more of those sons of bitches... 19 00:01:45,527 --> 00:01:47,071 then you can shake a stick at. 20 00:01:48,961 --> 00:01:53,873 You increase the supply, and the demand will follow... 21 00:01:53,874 --> 00:01:55,190 Increase supply, demand follows. 22 00:01:55,191 --> 00:01:57,302 Chicken, egg. Do you follow my logic? 23 00:01:57,847 --> 00:02:00,751 I know you do because you're a bright, forward thinking guy who... 24 00:02:01,935 --> 00:02:03,476 knows a good idea when he hears one. 25 00:02:05,817 --> 00:02:07,560 So... 26 00:02:08,104 --> 00:02:09,242 What do you say? 27 00:02:11,161 --> 00:02:12,169 Nah. 28 00:02:12,250 --> 00:02:13,582 But thanks anyways. 29 00:02:15,653 --> 00:02:16,344 Order's up. 30 00:03:20,343 --> 00:03:21,041 Hey, Miss? 31 00:03:21,242 --> 00:03:22,399 How much longer? 32 00:03:22,400 --> 00:03:25,266 - It shouldn't be a few more minutes. - You said that 20 minutes ago. 33 00:03:25,793 --> 00:03:27,363 I'm so sorry. We're really busy today. 34 00:03:35,277 --> 00:03:38,051 Ya see it's only sense. The reason your budget will decrease... 35 00:03:38,052 --> 00:03:40,733 supply, demand will follow. Chicken and the egg... 36 00:03:40,934 --> 00:03:42,031 Ya follow my logic? 37 00:03:42,032 --> 00:03:44,127 Of course you do. You're a bright, foward-thinking guy... 38 00:03:44,128 --> 00:03:46,063 who knows a good idea when he hears one. 39 00:03:48,233 --> 00:03:51,183 So... What do you say? 40 00:04:08,448 --> 00:04:09,420 There ya go. 41 00:04:10,498 --> 00:04:11,263 - What is... - Enjoy. 42 00:04:11,263 --> 00:04:13,438 I ordered the barbecue beef. 43 00:04:21,328 --> 00:04:25,180 I got a lot of good leads. Real, real strong leads. 44 00:04:25,471 --> 00:04:26,122 Yup. 45 00:04:26,578 --> 00:04:27,139 What? 46 00:04:27,140 --> 00:04:28,592 Nothing. 47 00:04:28,939 --> 00:04:30,293 - That's wonderful. - Wow. 48 00:04:30,811 --> 00:04:32,651 I mean it's just tremendous interest. 49 00:04:32,965 --> 00:04:34,107 Well I'm sure there is. 50 00:04:34,108 --> 00:04:35,601 You sound like you don't believe me. 51 00:04:35,602 --> 00:04:37,485 - Of course I do. Why wouldn't... - Alright... 52 00:04:37,486 --> 00:04:40,371 Well I got a lot of paperwork to do here so, uh... 53 00:04:40,372 --> 00:04:43,623 I'll, I'll call you from the road tomorrow. 54 00:04:43,624 --> 00:04:45,753 - Okay. - Alright. Alright. 55 00:05:23,741 --> 00:05:29,669 Persistence. Nothing in the world can take the place of persistence. 56 00:05:29,670 --> 00:05:31,491 Talent won't. 57 00:05:31,492 --> 00:05:35,762 Nothing is more common than unsuccessful men with talent. 58 00:05:35,763 --> 00:05:37,987 Genius won't. 59 00:05:37,988 --> 00:05:41,850 Unrewarded genius is practically a clich�. 60 00:05:42,051 --> 00:05:44,817 Education won't. 61 00:05:44,818 --> 00:05:48,469 The world is full of educated fools. 62 00:05:48,670 --> 00:05:53,367 Persistence and determination alone are all powerful. 63 00:05:53,568 --> 00:05:57,118 Show that you don't have to be defeated by anything. 64 00:05:57,119 --> 00:06:00,519 That you can have peace of mind, improved health... 65 00:06:00,520 --> 00:06:03,363 and a never-ceasing flow of energy. 66 00:06:03,464 --> 00:06:07,073 If you attempt each and every day to achieve these things... 67 00:06:07,074 --> 00:06:10,344 the results will make themselves obvious to you. 68 00:06:11,484 --> 00:06:14,793 While it may sound like a magical notion... 69 00:06:14,894 --> 00:06:18,171 it is in you to create your own future. 70 00:06:18,822 --> 00:06:21,860 The greatest discovery of my generation is... 71 00:06:21,861 --> 00:06:28,169 that human beings can alter their lives by altering their attitude of mind. 72 00:06:28,251 --> 00:06:31,244 War (?) and Ralph Waldo Emerson declared... 73 00:06:31,245 --> 00:06:35,514 "A man is what he thinks about all day long." 74 00:07:19,451 --> 00:07:21,746 Prince Castle sales, how can I help you? 75 00:07:21,747 --> 00:07:23,583 - Hi June. - Hey, how's it goin' down there? 76 00:07:23,584 --> 00:07:25,558 Good. Swell. A lot of interest. 77 00:07:25,559 --> 00:07:27,960 Hold on, let me fetch your messages. 78 00:07:28,121 --> 00:07:28,468 Let's see... 79 00:07:28,469 --> 00:07:31,953 Jean (?) Rafferty from United Aluminum needs to reschedule Friday. 80 00:07:32,054 --> 00:07:34,333 Ed Nance calling about the refund. 81 00:07:34,707 --> 00:07:38,153 Sloan and Sons called again. We're 60 days past due. 82 00:07:38,154 --> 00:07:40,054 A lady from the March of Dimes. Oh!... 83 00:07:40,055 --> 00:07:42,163 We got an order... 84 00:07:42,164 --> 00:07:42,891 6 mixers. 85 00:07:42,892 --> 00:07:44,044 - 6? - Mmm hmm. 86 00:07:44,045 --> 00:07:45,488 Some drive-in out in California. 87 00:07:45,489 --> 00:07:48,580 Same place, one place? No that's impossible. 88 00:07:48,581 --> 00:07:49,430 I got the slip right here. 89 00:07:49,431 --> 00:07:53,550 No, you I'm sure misunderstood. You know what, gimme the number. 90 00:07:53,551 --> 00:07:54,716 - You got a pen? - Okay. 91 00:07:55,268 --> 00:07:56,275 Alright. 92 00:08:03,713 --> 00:08:04,977 Hello, McDonald's. 93 00:08:04,978 --> 00:08:07,180 Hello, good afternoon. May I please speak with your owner. 94 00:08:07,181 --> 00:08:07,917 Which one? 95 00:08:08,018 --> 00:08:09,050 I'm sorry? 96 00:08:09,051 --> 00:08:10,451 Dick or Mac? 97 00:08:10,452 --> 00:08:12,282 Uh... whichever one is available I guess. 98 00:08:12,283 --> 00:08:12,916 Hold on! 99 00:08:14,869 --> 00:08:17,402 - This is Dick. - Hello Dick, this is Ray Krok... 100 00:08:17,403 --> 00:08:21,248 from Prince Castle sales. The reason I'm calling is... 101 00:08:21,249 --> 00:08:22,249 - someone placed an order... - Yes, yes. That was me. 102 00:08:22,250 --> 00:08:24,671 How soon can you get 'em out here? 103 00:08:25,412 --> 00:08:27,319 Well that's actually why I'm phoning now Dick actually... 104 00:08:27,320 --> 00:08:28,320 I think there might have been some kind of miscommunication... 105 00:08:28,321 --> 00:08:29,300 Freezer! 106 00:08:29,301 --> 00:08:31,356 Top shelf, left side. Sorry. 107 00:08:31,357 --> 00:08:32,074 No problem! 108 00:08:32,075 --> 00:08:35,369 Uh... my secretary's under the impression that you wanted 6. 109 00:08:35,370 --> 00:08:37,992 Yah, uh... you know what? I think that was a mistake. 110 00:08:37,993 --> 00:08:39,145 Well that's what I figured. 111 00:08:39,146 --> 00:08:42,647 I mean what kind of drive-in could make 30 milkshakes at a time. 112 00:08:42,648 --> 00:08:43,844 Better make it 8. 113 00:08:43,845 --> 00:08:46,038 What's that Al? 114 00:08:46,039 --> 00:08:48,535 There's a brand new box in the... Now isn't the best time. 115 00:08:49,080 --> 00:08:50,248 Yeah, I'm sorry. I understand. 116 00:08:50,249 --> 00:08:52,302 Ah, I'm still a little bit... 117 00:08:52,303 --> 00:08:54,293 You know where to send 'em, right? San Bernardino, California... 118 00:08:54,294 --> 00:08:56,012 - corner of 14th and 8th. - Hold on a minute. Alright. 119 00:08:56,013 --> 00:08:57,270 To anyone in particular? 120 00:08:57,271 --> 00:08:58,271 Just the store is fine. McDonalds. 121 00:08:58,272 --> 00:09:01,041 - Okay? Thanks so much. - Yeah, uh... 122 00:10:55,418 --> 00:10:57,575 - Don't worry, it moves fast. - Really? 123 00:11:02,830 --> 00:11:03,988 You guys have a great day. 124 00:11:07,244 --> 00:11:08,824 Hi, welcome to McDonald's, may I take your order? 125 00:11:09,105 --> 00:11:12,865 Yeah, gimme a hamburger and french fries and a Coca-Cola. 126 00:11:12,865 --> 00:11:14,233 That'd be $0.35 cents please. 127 00:11:14,451 --> 00:11:15,044 Alright. 128 00:11:19,352 --> 00:11:20,929 $0.15 cents is your change. 129 00:11:24,461 --> 00:11:25,470 Here you are. 130 00:11:26,384 --> 00:11:27,194 What is this? 131 00:11:27,726 --> 00:11:28,382 Your food. 132 00:11:29,350 --> 00:11:30,627 No, no, no... I just ordered. 133 00:11:31,030 --> 00:11:31,863 And now it's here. 134 00:11:33,902 --> 00:11:34,781 Are ya sure? 135 00:11:35,524 --> 00:11:36,681 Great. 136 00:11:37,195 --> 00:11:40,452 Where are the uh... ya know, silverware and plates and everything. 137 00:11:40,453 --> 00:11:43,407 You just eat it straight outta the wrapper, and then you throw it all out. 138 00:11:44,646 --> 00:11:45,394 Alright. 139 00:11:47,167 --> 00:11:48,362 Really? 140 00:11:49,345 --> 00:11:50,226 Okay. 141 00:11:52,491 --> 00:11:53,322 Where do I eat it? 142 00:11:54,322 --> 00:11:56,288 In your car... ? 143 00:11:56,708 --> 00:11:57,794 At the park? 144 00:11:58,568 --> 00:11:59,800 - Yeah. - Home... 145 00:11:59,901 --> 00:12:02,476 - Wherever you'd like! - Okay, okay... thanks. 146 00:12:32,051 --> 00:12:33,144 May we join you? 147 00:12:33,531 --> 00:12:35,109 Huh? Yeah. Sure. 148 00:12:35,310 --> 00:12:36,294 Thank you! 149 00:12:54,826 --> 00:12:57,902 Ah, just throw it right there, I'll take care of it. 150 00:13:00,848 --> 00:13:02,070 How is everything? 151 00:13:02,071 --> 00:13:04,245 This might be the best hamburger I've ever had in my life. 152 00:13:04,246 --> 00:13:05,365 Well, we aim to please. 153 00:13:05,958 --> 00:13:07,649 Uh... Mac McDonald. 154 00:13:11,672 --> 00:13:12,420 Oh! 155 00:13:12,959 --> 00:13:14,023 Well, look at this. 156 00:13:14,024 --> 00:13:14,670 Ray Kroc. 157 00:13:15,932 --> 00:13:16,880 The multimixer fella. 158 00:13:16,881 --> 00:13:19,032 - You spoke with my brother Dick. - I did, yeah. 159 00:13:19,033 --> 00:13:21,738 What are you doin' way out here? 160 00:13:21,773 --> 00:13:22,805 I'm in Los Angeles, business meeting... 161 00:13:22,806 --> 00:13:25,508 I thought, I'm in the neighborhood, I should just swing by and say hello. 162 00:13:25,509 --> 00:13:26,806 Well, I'm sure glad you did. 163 00:13:27,721 --> 00:13:30,260 This whole thing? This is some operation. 164 00:13:30,261 --> 00:13:31,331 Care for a little tour? 165 00:13:32,125 --> 00:13:33,604 - Of the... ? - Yeah. 166 00:13:33,992 --> 00:13:34,754 Yeah, I would. 167 00:13:34,755 --> 00:13:36,716 Well, finish up, I'll come back for ya. 168 00:13:36,717 --> 00:13:37,532 Alrighty! Thanks. 169 00:14:19,387 --> 00:14:21,417 Speed. That's the name of the game. 170 00:14:21,772 --> 00:14:24,662 The first stop for every McDonald's hamburger is the grill... 171 00:14:24,663 --> 00:14:29,257 manned by 2 cooks whose soul job it is to grill those all beef beauties to perfection. 172 00:14:29,258 --> 00:14:31,288 Meanwhile, as the patty cooks... 173 00:14:31,289 --> 00:14:33,225 our dressers get the buns ready. 174 00:14:33,426 --> 00:14:34,077 Watch out! 175 00:14:35,205 --> 00:14:37,689 - Burger crossing! - Burgers crossing. Burgers crossing. 176 00:14:38,113 --> 00:14:40,068 Every McDonald's burger... 177 00:14:40,069 --> 00:14:41,437 has 2 pickles... 178 00:14:44,397 --> 00:14:47,429 a pinch of onions and a precise shot of ketchup and mustard. 179 00:14:47,589 --> 00:14:49,070 - Now where'd ya get those? - We made 'em. 180 00:14:49,071 --> 00:14:51,707 - Made them?! - Yeah, custom built. Whole kitchen is. 181 00:14:51,905 --> 00:14:53,047 - Next! - That is... 182 00:14:53,048 --> 00:14:55,488 The finishing station where we put the whole thing together. 183 00:15:02,917 --> 00:15:06,588 And... 184 00:15:02,904 --> 00:15:03,648 Viol�! 185 00:15:03,649 --> 00:15:06,677 A fresh delicious burger from grill to counter in 30 seconds. 186 00:15:09,025 --> 00:15:10,663 How the heck did you come up with this? 187 00:15:10,664 --> 00:15:13,535 Oh I didn't. We did. Dick McDonald, my brother. 188 00:15:14,189 --> 00:15:16,456 Hi, boy I gotta tell ya... This is the most... 189 00:15:16,457 --> 00:15:18,060 well it's nice to meet you. 190 00:15:20,959 --> 00:15:21,856 The fries... 191 00:15:21,857 --> 00:15:22,826 What about 'em? 192 00:15:22,827 --> 00:15:24,347 They're 5 percent too crisp. 193 00:15:25,958 --> 00:15:26,983 No, they're perfect. 194 00:15:27,998 --> 00:15:30,129 I think we should drop to 2 minutes, 50 seconds. 195 00:15:30,580 --> 00:15:31,755 Wasn't that what we were at before? 196 00:15:31,982 --> 00:15:33,477 400, not 375 197 00:15:33,478 --> 00:15:35,081 Higher temp, shorter cook. 198 00:15:35,082 --> 00:15:36,212 I think they're spot on. 199 00:15:36,399 --> 00:15:36,954 Fellas excuse me, may I? 200 00:15:36,955 --> 00:15:39,241 None of my beeswax, but I'm with the big fella here... 201 00:15:39,242 --> 00:15:42,328 I love 'em. Golden brown on the outside, fluffy white inside... 202 00:15:42,329 --> 00:15:46,730 - and they're not too oily, salty, crunchy, whatever... - Who are you? 203 00:15:46,731 --> 00:15:49,306 Oh this is Ray Kroc, the multi-mixer fella you spoke to. 204 00:15:49,307 --> 00:15:50,739 So when do you figure we can expect 'em? 205 00:15:50,740 --> 00:15:53,843 - Eh... sent them blue label air so... - Good, good... 206 00:15:53,844 --> 00:15:54,807 - Need 'em for backup. - Hey, wait, wait... 207 00:15:54,808 --> 00:15:57,655 Wait, wait... wait a minute. 208 00:15:57,656 --> 00:15:59,230 I'm gonna take you out to dinner. 209 00:15:59,231 --> 00:16:01,093 You're really not my type. 210 00:16:02,015 --> 00:16:03,581 - You and your brother. - What for? 211 00:16:03,582 --> 00:16:08,751 This is the most remarkable food restaurant I've ever seen in all my years in this industry... 212 00:16:08,752 --> 00:16:09,621 and I've seen it all. 213 00:16:09,622 --> 00:16:11,644 I wanna hear your story. 214 00:16:15,423 --> 00:16:17,080 Well... we were young and hungry... 215 00:16:17,081 --> 00:16:19,563 and there wasn't a job to be had in all of New Hampshire so... 216 00:16:19,564 --> 00:16:21,664 we decided to pack our bags and head West. 217 00:16:21,665 --> 00:16:22,625 To Hollywood. 218 00:16:22,626 --> 00:16:26,793 I wanted to be in the movie business and well... Dick? He wanted to be employed. 219 00:16:26,794 --> 00:16:29,571 So we landed a job at Columbia Pictures driving trucks. 220 00:16:29,572 --> 00:16:33,222 Then after a few years we had enough saved to buy our own little piece of show business... 221 00:16:33,223 --> 00:16:36,706 a beautiful little movie theater in Glendora, which would have been swell... 222 00:16:36,707 --> 00:16:37,707 except for the timing. 223 00:16:37,708 --> 00:16:40,118 - It was September of '29. - Oh... 224 00:16:40,119 --> 00:16:44,636 One minute we're screening the Gold Diggers of Broadway, the next it's brother can you spare a dime. 225 00:16:44,637 --> 00:16:46,974 - I couldn't. - Nobody in town was making any money... 226 00:16:46,975 --> 00:16:51,280 except for one fella, Wiley Reed, had a hotdog and rootbeer stand. 227 00:16:51,281 --> 00:16:52,850 Hey, people still gotta eat, right? 228 00:16:52,851 --> 00:16:56,918 So we decided to open up our own little stand, Hotdogs and Orange Juice... 229 00:16:56,919 --> 00:16:58,529 in Arcadia, and it went okay. 230 00:16:58,530 --> 00:17:00,183 I mean, we weren't going gang-busters. 231 00:17:00,184 --> 00:17:01,802 There just weren't enough people in Arcadia. 232 00:17:01,803 --> 00:17:04,452 Meanwhile, one town over is San Bernardino... 233 00:17:04,453 --> 00:17:07,225 and we wanna relocate but we've got no money for a new stand... 234 00:17:07,226 --> 00:17:11,593 and that's when my brother here, comes up with one of his brilliant ideas... 235 00:17:11,594 --> 00:17:12,903 - Tell him Dick. - Well... 236 00:17:12,904 --> 00:17:15,528 He says, "Why don't we move the stand we've got." 237 00:17:15,996 --> 00:17:17,834 - Put it on a truck. - Genius, right? 238 00:17:17,835 --> 00:17:18,942 Only there's one little problem. 239 00:17:18,943 --> 00:17:21,488 On the road between the two towns, there's an overpass... 240 00:17:21,489 --> 00:17:23,278 and the building won't clear it. 241 00:17:23,279 --> 00:17:24,995 Now I figure, that's it, we're done for... 242 00:17:24,996 --> 00:17:28,142 but then Dick says, "Why don't we saw the building in half?" 243 00:17:28,442 --> 00:17:30,364 Saw it in half. 244 00:17:40,136 --> 00:17:41,047 Come on. 245 00:17:44,591 --> 00:17:46,764 So we've moved the restaurant, we're setting up shop... 246 00:17:46,765 --> 00:17:50,329 but now we wanna do a few a few tweaks because now it's 1940... 247 00:17:50,330 --> 00:17:53,149 and drive-in's are all the rage, I mean they are the hottest thing going... 248 00:17:53,184 --> 00:17:54,821 and I say, "Dick, we gotta get in on this"... 249 00:17:54,822 --> 00:17:56,042 - and Dick says, - "Okay"... 250 00:17:56,043 --> 00:18:00,301 and 2 months later we open for business, McDonald's Famous Barbecue. 251 00:18:00,302 --> 00:18:04,337 24 item menu, uniformed waitresses bring your food right to the car... 252 00:18:04,338 --> 00:18:07,749 and it goes gang-busters. We're going great guns! 253 00:18:07,750 --> 00:18:10,539 But then... sales start to level off. 254 00:18:10,540 --> 00:18:13,770 - The drive-in model as we've learned has a few built in problems. 255 00:18:13,771 --> 00:18:14,561 Tell me about it. 256 00:18:14,562 --> 00:18:16,569 For starters, there's the customer issue. 257 00:18:16,570 --> 00:18:20,649 Drive-in's tend to attract, shall we say, a less than desirable clientele. 258 00:18:20,650 --> 00:18:22,715 - Teenagers. - Hot-rodders and hooligans and... 259 00:18:22,716 --> 00:18:24,853 juvenile deliquents in blue jeans. 260 00:18:24,854 --> 00:18:26,051 And then there's the service. 261 00:18:26,052 --> 00:18:29,664 It takes forever and a day for your food to arrive, and when it finally does... 262 00:18:29,665 --> 00:18:30,840 - It's usually wrong. - Yeah. 263 00:18:30,841 --> 00:18:36,098 The car hops are too busy dodging gropes to remember that you wanted strawberry phospate, not cherry. 264 00:18:36,099 --> 00:18:37,717 - Well that's if they remember it at all. - And then... 265 00:18:37,718 --> 00:18:41,407 there's the expenses. The huge payroll due to the large staff required... 266 00:18:41,408 --> 00:18:45,095 - dishes constantly getting broken or stolen. - Tremendous overhead. 267 00:18:45,096 --> 00:18:49,767 So one day Dick has a realization. He sees that the bulk of our sales are in only 3 items. 268 00:18:49,768 --> 00:18:53,233 - Hamburgers, french fries, soft-drinks. - 87%. 269 00:18:53,798 --> 00:18:58,209 So we say to ourselves let's focus on what sells and that's exactly what we do... 270 00:18:58,210 --> 00:19:01,323 Brisket gone, tamales gone, but we don't stop there. 271 00:19:01,324 --> 00:19:02,948 We look at everything. 272 00:19:02,949 --> 00:19:05,271 - What else don't we need? - Turns out quite a lot. 273 00:19:05,272 --> 00:19:08,081 - Car hops. - Walk up to a window, get your food yourself. 274 00:19:09,106 --> 00:19:11,163 - Dishes. - All paper packaging, disposable. 275 00:19:11,164 --> 00:19:14,242 Cigarette machines, jukeboxes, drive out the riff raff. 276 00:19:14,243 --> 00:19:18,289 - Creating a family friendly environment here. - But that's not enough. 277 00:19:18,290 --> 00:19:18,773 Alright. 278 00:19:18,774 --> 00:19:22,030 See, our whole lives we've piggy-backed off of other people's ideas... 279 00:19:22,031 --> 00:19:25,187 We wanted something that wasn't just different. It had to be better. 280 00:19:25,188 --> 00:19:27,752 It needed to be ours. 281 00:19:28,054 --> 00:19:30,626 And that's what brings us to the biggest cut of all. 282 00:19:30,627 --> 00:19:31,777 Which was? 283 00:19:32,854 --> 00:19:36,789 - The wait. - Orders ready in 30 seconds, not 30 minutes. 284 00:19:37,299 --> 00:19:38,037 Mecca. 285 00:19:38,038 --> 00:19:41,304 - We look at each other one night... - You thinkin' what I'm thinkin'? 286 00:19:41,305 --> 00:19:45,481 We're gonna have to tear down, rebuild, reconfi... rethink the whole dang thing. 287 00:19:45,482 --> 00:19:49,014 We're talking about shutting down a thriving business for months. 288 00:19:49,015 --> 00:19:50,128 People are gonna think we're crazy. 289 00:19:51,066 --> 00:19:52,336 We were, crazy. 290 00:19:53,587 --> 00:19:56,306 And you are gonna love how we did it. Dick, you gotta tell him. 291 00:19:56,307 --> 00:19:59,124 - Tennis court. - Okay, he brings me out to this tennis court... 292 00:19:59,125 --> 00:20:02,280 and he's drawn this line the exact dimenions of our kitchen... 293 00:20:02,281 --> 00:20:04,283 Sink on the right, extruder on the left. 294 00:20:04,284 --> 00:20:06,004 Bagging and hood. 295 00:20:06,364 --> 00:20:07,005 Okay. Garnish... this is uh... 296 00:20:07,006 --> 00:20:10,235 - burger finish. - Got it. 297 00:20:10,236 --> 00:20:11,741 and then this is burger slide. 298 00:20:13,116 --> 00:20:14,632 We could just move those. 299 00:20:14,633 --> 00:20:16,866 - Okay. - Multimixer, soft drinks... 300 00:20:16,867 --> 00:20:20,410 We bring out our whole staff and we have 'em go through the motions... 301 00:20:20,411 --> 00:20:22,579 making pretend burgers and fries. 302 00:20:23,013 --> 00:20:24,763 Alright, Steve, ya gotta anticipate that... 303 00:20:24,764 --> 00:20:26,612 Ya gotta keep the tray level! 304 00:20:28,428 --> 00:20:31,707 Dick is running around with a stick marking where all the equipment should be. 305 00:20:31,708 --> 00:20:35,722 Tuck in. Tony are you going to skip the pickles when we're really doing it? 306 00:20:35,723 --> 00:20:40,429 They do it over and over, hashing it out, choreographing it like some crazy burger ballet. 307 00:20:40,430 --> 00:20:41,461 What's going on over there? 308 00:20:41,465 --> 00:20:42,513 Yes. 309 00:20:43,303 --> 00:20:44,475 No! 310 00:20:44,580 --> 00:20:45,747 NO! 311 00:20:48,060 --> 00:20:49,323 Everybody stop! 312 00:20:50,024 --> 00:20:52,183 Garnish #1. Garnish #2. 313 00:20:52,184 --> 00:20:54,203 You've got pickles, you've got onions. 314 00:20:55,589 --> 00:20:57,193 It's a goddamn hamburger. 315 00:20:57,194 --> 00:20:59,645 - Come on, clear out. - Let's clear off. 316 00:21:00,350 --> 00:21:01,384 It's time for the pink chalk. 317 00:21:02,462 --> 00:21:03,980 and then rootbeer, orange. 318 00:21:06,186 --> 00:21:08,818 See all this open space here now? 319 00:21:08,819 --> 00:21:11,825 We've rearrange the fry situation so now... 320 00:21:11,826 --> 00:21:12,826 it's stage left, the fryer is stage right. 321 00:21:15,531 --> 00:21:16,741 Again... 322 00:21:16,742 --> 00:21:17,819 That's great. 323 00:21:17,820 --> 00:21:18,753 Come on guys. 324 00:21:18,754 --> 00:21:22,959 - We're pretty tied up here with the Lazy Susan. - Yeah, watch it. This is the timing if the Lazy Susan... 325 00:21:22,960 --> 00:21:26,995 Those are finished burgers! You can't... hold it! 326 00:21:29,127 --> 00:21:31,160 I still think there's a 3rd version. 327 00:21:31,161 --> 00:21:33,190 - Well, what do you want to move? - I want to move everything. 328 00:21:33,191 --> 00:21:34,191 To stage left please. 329 00:21:42,668 --> 00:21:43,543 Got it all drawn? 330 00:21:44,208 --> 00:21:45,221 This is better. 331 00:21:45,946 --> 00:21:47,026 Is that alright? 332 00:21:47,264 --> 00:21:48,327 This so. 333 00:21:48,808 --> 00:21:53,055 - I guess... let's assume our battle stations. - Okay, okay. 334 00:21:54,485 --> 00:21:57,553 Finally... after about 6 hours of this... 335 00:21:57,554 --> 00:22:02,231 we get it just right. It's a symphony of efficiency, not a wasted motion. 336 00:22:14,143 --> 00:22:15,606 Good form Jasper! 337 00:22:18,188 --> 00:22:20,854 Feel good about those pickles. Ketchup! 338 00:22:21,489 --> 00:22:22,762 Use your Lazy Susan. 339 00:22:25,598 --> 00:22:27,751 Put your back into it Seth! 340 00:22:28,011 --> 00:22:31,521 And pickles and pickle and... mustard! 341 00:22:32,338 --> 00:22:36,311 We take the layout to a builder, custom build the kitchen to our exact specs. 342 00:22:36,312 --> 00:22:38,940 Ta dah! The speedy system is born. 343 00:22:38,941 --> 00:22:43,421 The world's first ever system to deliver food fast. It is totally revolutionary... 344 00:22:43,422 --> 00:22:45,179 - and a complete disaster. - Why? 345 00:22:45,546 --> 00:22:50,129 Opening day, cars pull up onto the lot and they start honking immediately because no car-hop comes up. 346 00:22:50,130 --> 00:22:51,227 You place your order. 347 00:22:51,228 --> 00:22:54,151 We try to explain to them the walk up window and they are uh... 348 00:22:54,152 --> 00:22:57,921 bewildered? No, furious. "What do you mean I gotta get out of my car?" 349 00:22:57,922 --> 00:22:59,797 Most of 'em just cuss us out and drive off... 350 00:22:59,798 --> 00:23:03,880 and the few that stay are mad as heck because they are eating off paper and they've gotta discard their own trash. 351 00:23:03,881 --> 00:23:04,474 Why? 352 00:23:04,475 --> 00:23:05,863 You're doing great, you're doing great. 353 00:23:05,864 --> 00:23:07,833 Yeah, we won't be coming out to the car but you can just come on up. 354 00:23:07,834 --> 00:23:09,170 Welcome to McDonald's. 355 00:23:09,171 --> 00:23:12,197 We may have underestimated the learning curve. 356 00:23:12,198 --> 00:23:13,198 So by 5 o'clock, Dick is calculating how much it's gonna cost to go back to drive-in... 357 00:23:13,199 --> 00:23:17,492 but I am not ready to throw in the towel. 358 00:23:17,493 --> 00:23:21,779 So I go back to our old Hollywood days, I think to myself, we gotta go big with this. 359 00:23:21,780 --> 00:23:22,965 We gotta put on a show. 360 00:23:22,966 --> 00:23:25,129 So I say, "Dick, I wanna throw a grand re-opening... 361 00:23:25,130 --> 00:23:27,460 a gala premeire that would put Louis B. Mayer to shame. 362 00:23:27,461 --> 00:23:29,356 So we rent a bunch of spotlights... 363 00:23:29,357 --> 00:23:31,401 the ones we used to haul around in the Columbia days... 364 00:23:31,402 --> 00:23:34,291 we get sparklers, a juggler for the kiddies, it is an event... 365 00:23:34,326 --> 00:23:37,145 people show up in droves, and then... 366 00:23:37,753 --> 00:23:38,410 The flies. 367 00:23:38,411 --> 00:23:40,708 They must have been drawn by all the lights. 368 00:23:40,709 --> 00:23:43,916 Millions of 'em. It was like a scene out of Exodus. 369 00:23:43,917 --> 00:23:46,213 The pharaoh would have released the Israelites... 370 00:23:47,438 --> 00:23:49,446 Total disaster. 371 00:23:49,447 --> 00:23:50,447 Now it is 'towel' time. 372 00:23:51,427 --> 00:23:54,788 The next day Dick and I meet up to discuss going back to the old format. 373 00:23:54,789 --> 00:23:57,414 And as we're talking there's a knock at the service window... 374 00:24:02,007 --> 00:24:03,462 I tell him we're closed. 375 00:24:03,463 --> 00:24:04,463 - We're closed. - but he's looked so cute. 376 00:24:04,464 --> 00:24:06,964 Hang on, hang on... 377 00:24:06,965 --> 00:24:09,254 - What would you like son? - Can I buy a bag of burgers from you? 378 00:24:09,255 --> 00:24:14,169 And I feel bad so I fire up the grill and I make him a batch... 379 00:24:16,091 --> 00:24:16,976 There you are. 380 00:24:21,017 --> 00:24:23,748 And as he's walking away from the service window, a car pulls up. 381 00:24:28,463 --> 00:24:29,454 And then another. 382 00:24:33,189 --> 00:24:33,882 Dick... 383 00:24:36,146 --> 00:24:37,095 And then another. 384 00:24:45,716 --> 00:24:47,172 Hello, welcome to McDonald's. 385 00:24:47,173 --> 00:24:48,210 Hello there. 386 00:24:48,211 --> 00:24:50,180 Pretty soon there's a line around the block. 387 00:24:50,181 --> 00:24:52,639 - The word has spread. - And it's off to the races. 388 00:24:52,640 --> 00:24:55,163 And we are an overnight sensation, 30 years in the making. 389 00:25:03,458 --> 00:25:04,521 So that's our story. 390 00:25:48,552 --> 00:25:49,795 Franchise. 391 00:25:49,796 --> 00:25:51,237 - Beg pardon? - Franchise. 392 00:25:51,238 --> 00:25:52,887 Franchise the damn thing. 393 00:25:52,888 --> 00:25:54,928 It's too damn good for just one location. 394 00:25:54,929 --> 00:25:58,727 There should be McDonald's everywhere. Coast to coast, sea to shining sea. 395 00:25:58,728 --> 00:26:02,881 - Mr. Kroc... - Hey, I got a confession I wanna make to you boys... 396 00:26:04,661 --> 00:26:08,757 I'm not out here in California for any kind of business meetings. I came out here for you. 397 00:26:08,758 --> 00:26:14,033 A few days ago I got into St. Louis, Missouri and I was doing some business and I broke out my map. 398 00:26:14,034 --> 00:26:18,734 And I followed my finger on one single highway, West. 399 00:26:18,958 --> 00:26:21,313 - Route 66. And somethin' told me... - Mr. Kroc... 400 00:26:21,348 --> 00:26:25,177 Somethin' told me to get into my car and drive that highway and you know where it led me? 401 00:26:25,617 --> 00:26:27,720 Right here. Right smack dab here. 402 00:26:27,721 --> 00:26:30,156 Right to this unbelievable establishment... 403 00:26:30,157 --> 00:26:34,242 and when I saw these lines to your home operation and I tasted your product... 404 00:26:34,243 --> 00:26:36,008 I knew what needed to happen. 405 00:26:36,068 --> 00:26:39,584 Franchising. Franchise, franchise, franchise. 406 00:26:40,570 --> 00:26:41,413 Franchise. 407 00:26:43,624 --> 00:26:45,437 We already tried. 408 00:26:50,751 --> 00:26:55,067 5. Three in Southern California, one in Sacramento and one in Phoenix... 409 00:26:55,068 --> 00:26:57,043 And that's all there will ever be. 410 00:26:57,471 --> 00:26:58,336 Why? 411 00:26:58,358 --> 00:27:01,232 Two words: Quality Control. 412 00:27:01,905 --> 00:27:05,135 It's almost impossible to enforce standards from afar. 413 00:27:05,136 --> 00:27:08,332 Places were a mess. Filthy kitchens, inconsistent menus... 414 00:27:08,333 --> 00:27:10,295 Sacramento was selling burritos. 415 00:27:10,296 --> 00:27:14,350 To watch your precious creation be mismanaged like that... 416 00:27:14,351 --> 00:27:17,538 - Your name. - Put Mac in the hospital. 417 00:27:20,125 --> 00:27:23,820 - Well, you put somebody in charge of supervising. - We did. 418 00:27:24,223 --> 00:27:25,052 So then, what happened? 419 00:27:25,674 --> 00:27:27,616 He obviously didn't do a great job. 420 00:27:27,617 --> 00:27:29,747 So you hire somebody else, get somebody better. 421 00:27:30,560 --> 00:27:34,736 Our energies are better spent making this place the best it can possibly be. 422 00:27:34,737 --> 00:27:37,559 It's better to have one great restaurant than 50 mediocre ones. 423 00:27:37,560 --> 00:27:41,328 - Yeah, yeah. I still think you hire the right guy... - Ray, we're not interested. 424 00:27:41,329 --> 00:27:44,195 Look, I think you boys are missing something here that is... 425 00:27:44,196 --> 00:27:46,263 I tell ya, ya gotta... somethin' here... 426 00:27:48,384 --> 00:27:50,019 Wuh... what is that? 427 00:27:50,670 --> 00:27:52,415 - A concept. - Huh. 428 00:27:52,416 --> 00:27:53,761 What are those? 429 00:27:53,762 --> 00:27:57,279 Oh, it's a way to make the place stand out when you're driving by. 430 00:27:57,930 --> 00:27:59,924 The golden arches, I call 'em. 431 00:28:01,116 --> 00:28:03,087 The golden arches... 432 00:28:04,386 --> 00:28:07,352 - Who thought of that? - Oh that's some pure Dick magic right there. 433 00:28:09,025 --> 00:28:11,049 Did ya ever build one like that? 434 00:28:11,050 --> 00:28:13,895 Just one... Phoenix. 435 00:29:50,642 --> 00:29:52,100 Ethel? 436 00:29:52,552 --> 00:29:53,252 In here. 437 00:29:53,678 --> 00:29:58,178 Oh boy. I saw a restaurant. I've never seen a restaurant like this in my life. 438 00:29:58,179 --> 00:30:01,593 They got this fully automated... system. 439 00:30:01,594 --> 00:30:03,966 - It's called the speedy system. - Mmm hmm. 440 00:30:04,189 --> 00:30:06,647 Which is a good name for it because man it is speedy. 441 00:30:07,723 --> 00:30:12,661 I tell ya, it's like something sprung from the mind of Henry Ford or something. 442 00:30:13,369 --> 00:30:15,528 - It's revolutionary? - It's revolutionary. 443 00:30:15,529 --> 00:30:17,488 That's exactly what it is, it's revolutionary. 444 00:30:18,105 --> 00:30:20,256 - And you wanna invest in it? - I don't know. 445 00:30:20,257 --> 00:30:23,247 I don't know. I'm not sure yet. I just know I want to be a part of it. 446 00:30:24,606 --> 00:30:27,151 - Boy. - So here we go. 447 00:30:27,961 --> 00:30:29,021 What do you mean by that? 448 00:30:29,755 --> 00:30:33,970 Wax cups, folding nooks, multimixers. A new idea to chase. 449 00:30:33,971 --> 00:30:36,703 Those things put a roof over our heads. 450 00:30:36,704 --> 00:30:37,884 At least over mine. 451 00:30:37,885 --> 00:30:40,351 What do you mean over yours? Over our heads... 452 00:30:41,122 --> 00:30:44,198 It's a good roof Ray. It's a good house. 453 00:30:45,004 --> 00:30:46,789 It's a good life if you weren't too busy to live it. 454 00:30:47,787 --> 00:30:50,428 We could go to the club more than twice a year. 455 00:30:50,429 --> 00:30:52,851 Christ, just take a walk around the block together. 456 00:30:52,852 --> 00:30:56,467 Isn't time to enjoy a little and stop chasing your tail? 457 00:30:57,616 --> 00:30:59,507 When's enough gonna be enough for you? 458 00:31:02,016 --> 00:31:04,083 Honestly? 459 00:31:04,084 --> 00:31:05,126 Probably never. 460 00:31:09,148 --> 00:31:11,602 Why should I settle when other men won't? 461 00:31:11,603 --> 00:31:12,572 I don't know Ray. 462 00:31:12,573 --> 00:31:15,487 Maybe if I had a wife that had an ounce a vision. 463 00:31:15,488 --> 00:31:17,615 Showed me an ounce of support. 464 00:31:19,102 --> 00:31:20,090 Sorry, wrong word. 465 00:31:20,091 --> 00:31:22,290 I've done nothing but support you. 466 00:31:22,291 --> 00:31:23,024 Oh look, I'm sorry... 467 00:31:23,025 --> 00:31:28,789 - Ups, downs, dwindling savings, your schemes... - You're right. 468 00:32:58,047 --> 00:33:02,017 Are ya familiar with the concept of the chicken and the egg Mr. Johnson... 469 00:33:02,018 --> 00:33:03,018 because I think that's applicable here. 470 00:33:54,613 --> 00:33:56,367 Hey Dick... 471 00:33:59,531 --> 00:34:01,553 What is it with this guy? 472 00:34:01,963 --> 00:34:03,834 - Do it for your country. - What? 473 00:34:07,552 --> 00:34:10,216 If you boys don't want to franchise for yourselves, that's fine... 474 00:34:10,982 --> 00:34:11,903 Do it for your country. 475 00:34:13,857 --> 00:34:15,094 Do it for America. 476 00:34:20,660 --> 00:34:24,045 Ya know what, I drove through a lot of towns. A lot of small towns. 477 00:34:24,917 --> 00:34:26,328 And they all had two things in common... 478 00:34:27,355 --> 00:34:29,088 They had a courthouse and they had a church. 479 00:34:29,289 --> 00:34:32,284 On top of the church, got a cross... 480 00:34:32,585 --> 00:34:35,087 and on top of the courthouse they have a flag. 481 00:34:35,429 --> 00:34:39,412 Flags, crosses, crosses flags. 482 00:34:40,067 --> 00:34:44,740 Driving around I just cannot stop thinking about this tremendous restaurant. 483 00:34:44,741 --> 00:34:47,550 Now at the risk of sounding blasphemous... 484 00:34:47,551 --> 00:34:48,955 forgive me. 485 00:34:50,061 --> 00:34:52,476 Those arches have a lot in common with those buildings. 486 00:34:52,992 --> 00:34:56,604 A building with a cross on top, what is that? It's a gathering place... 487 00:34:56,605 --> 00:35:03,293 where decent wholesome people come together and they share values protected by that American flag. 488 00:35:03,994 --> 00:35:08,052 It could be said that that beautiful building flanked by those arches... 489 00:35:09,462 --> 00:35:12,180 signifies more or less the same thing. 490 00:35:12,181 --> 00:35:15,478 It doesn't just say, "Delicious hamburgers inside"... 491 00:35:16,703 --> 00:35:22,093 They signify family. It signifies community. It's a place where Americans come together to break bread. 492 00:35:22,094 --> 00:35:23,576 I am telling you... 493 00:35:25,576 --> 00:35:30,793 McDonald's can be... the new American church. 494 00:35:32,005 --> 00:35:36,576 Feeding bodies and feeding souls and it ain't just open on Sundays, boys. 495 00:35:37,976 --> 00:35:40,009 It's open 7 days a week. 496 00:35:47,742 --> 00:35:50,886 Crosses... Flags... 497 00:35:51,853 --> 00:35:53,044 Arches. 498 00:36:01,042 --> 00:36:02,725 Give us a minute Ray. 499 00:36:02,726 --> 00:36:04,653 Sure. 500 00:36:08,721 --> 00:36:09,887 I don't know. 501 00:36:10,710 --> 00:36:14,109 This is your dream. It's bigger than your dream. 502 00:36:14,110 --> 00:36:15,843 Arches. Your arches... 503 00:36:16,485 --> 00:36:17,584 coast to coast. 504 00:36:19,004 --> 00:36:21,011 I can't put you through that again. 505 00:36:21,507 --> 00:36:23,158 I know how bad you want this... 506 00:36:23,159 --> 00:36:25,360 - and you should have it. - Your diabetes... 507 00:36:25,361 --> 00:36:27,655 - Last time... - We'll do things differently. 508 00:36:27,656 --> 00:36:28,635 We'll learn from our mistakes. 509 00:36:28,636 --> 00:36:30,653 - How so? - Keep a tighter leash on everything. 510 00:36:30,654 --> 00:36:32,019 Complete oversight. 511 00:36:32,020 --> 00:36:34,043 Every change goes through us. 512 00:36:34,044 --> 00:36:35,656 Who says he's gonna listen? 513 00:36:36,247 --> 00:36:37,608 We'll make him listen. 514 00:36:37,609 --> 00:36:41,333 Draw up a contract. Clear as day. Black and white. 515 00:37:03,156 --> 00:37:03,959 Fine. 516 00:37:07,875 --> 00:37:08,472 Fine. 517 00:37:12,950 --> 00:37:14,496 Fine. 518 00:37:15,257 --> 00:37:15,788 Fine. 519 00:37:20,274 --> 00:37:21,521 Fine. 520 00:37:39,632 --> 00:37:40,817 Let's get to work boys. 521 00:37:40,818 --> 00:37:42,165 What's the first step? 522 00:37:42,166 --> 00:37:43,262 Just leave that to me. 523 00:37:43,647 --> 00:37:48,814 We are a dynamic fast-growing company and we're poised to make major in-roads nationally... 524 00:37:48,815 --> 00:37:52,374 So in addition to giving us a real strong foothold right here in the Midwest... 525 00:37:52,375 --> 00:37:57,801 to display it's location with service as a kind of a lure for other franchises if you will. 526 00:37:57,802 --> 00:37:59,243 What are those? 527 00:38:01,039 --> 00:38:02,528 - What are... - Those. 528 00:38:06,578 --> 00:38:08,748 Lemme see... oh those, yeah... 529 00:38:08,749 --> 00:38:12,144 That's just my little way of separating us from the rest of the pack. 530 00:38:12,973 --> 00:38:16,245 Yah like 'em? I call 'em The Golden Arches. 531 00:38:17,089 --> 00:38:18,837 You look familiar. Have we met before? 532 00:38:19,899 --> 00:38:21,957 I don't think so... no. I think I'd remember that. 533 00:38:22,297 --> 00:38:24,887 Peruse the inside of your... if you don't mind. 534 00:38:24,888 --> 00:38:27,014 Take a look... yeah, read that. 535 00:38:27,601 --> 00:38:28,633 The fold-a-nook. 536 00:38:29,597 --> 00:38:31,855 It's like a Murphy bed for your kitchen. 537 00:38:32,165 --> 00:38:32,714 Huh? 538 00:38:36,841 --> 00:38:40,040 Take look at the blueprints, here we are. 539 00:38:40,701 --> 00:38:41,991 We had those done locally. 540 00:38:41,992 --> 00:38:43,512 Yeah, I never forget a face. 541 00:38:49,623 --> 00:38:52,040 Unique, original, totally innovative... 542 00:38:52,041 --> 00:38:55,713 There's nothing like this. Nothing. In the entire food service sector. 543 00:38:56,285 --> 00:38:59,040 Nice brochure, professionally done. 544 00:39:01,908 --> 00:39:02,940 Have we met? 545 00:39:04,537 --> 00:39:06,120 The paper cup guy. 546 00:39:06,525 --> 00:39:08,450 Yeah. That was a long time ago. 547 00:39:09,756 --> 00:39:11,171 That was a long time ago... 548 00:39:12,997 --> 00:39:14,012 What do you think? 549 00:39:14,653 --> 00:39:15,617 I don't know. 550 00:39:18,549 --> 00:39:23,261 There's... Look... 551 00:39:25,553 --> 00:39:27,921 I'm gonna level with ya, uh... 552 00:39:30,879 --> 00:39:32,208 I need this one. 553 00:39:32,998 --> 00:39:36,339 Do ya think... Is there anything you can do to help me out? 554 00:39:36,340 --> 00:39:38,702 I'll tell ya what. Lemme refer ya to one of my colleagues. 555 00:39:39,348 --> 00:39:42,150 Somebody who may be better suited to meet your needs. 556 00:39:43,095 --> 00:39:45,472 Thank you. 557 00:39:49,532 --> 00:39:51,974 Ray Kroc... Address? 558 00:39:52,115 --> 00:39:55,346 143, Juniper Road. 559 00:39:56,229 --> 00:39:58,457 Arlington Heights, Illinois. 560 00:40:00,298 --> 00:40:01,335 Home telephone number? 561 00:40:02,782 --> 00:40:07,034 Ah... use my office telephone number. That's the place to reach me. 562 00:40:08,182 --> 00:40:09,120 Alright. 563 00:40:09,888 --> 00:40:13,054 Of course we'll need an appraisal on your home before we can issue funds. 564 00:40:38,199 --> 00:40:39,299 Be right. 565 00:40:41,238 --> 00:40:42,474 Just be right one time. 566 00:40:58,051 --> 00:40:59,289 One time. 567 00:41:01,468 --> 00:41:04,039 - June, did you schedule the stake out with the engineer? - All set. 568 00:41:04,040 --> 00:41:06,507 What about the fire department? Did you get the approval for the driveway design? 569 00:41:06,508 --> 00:41:08,352 Left a message with them yesterday. 570 00:41:08,353 --> 00:41:11,121 - Excavation permits? - I'm meeting with them today. 571 00:41:11,534 --> 00:41:12,432 All right. 572 00:41:12,635 --> 00:41:15,465 Hey, what's going on with San Bernardino by the way? 573 00:41:15,714 --> 00:41:19,330 I just spoke to Dick, he said they're working on it. 574 00:41:20,611 --> 00:41:21,643 They're working on it... 575 00:41:22,007 --> 00:41:23,362 That's what he said. 576 00:41:25,036 --> 00:41:26,445 Ray Kroc on the line. 577 00:41:30,356 --> 00:41:33,209 - Hi Ray. - Boy, you boys are killin' me. 578 00:41:33,600 --> 00:41:35,930 What's the old up? I break ground in 2 weeks. 579 00:41:35,931 --> 00:41:39,985 These things take time and you're proposing substantial alterations. 580 00:41:39,986 --> 00:41:42,600 I'm adding a basement and a furnace, that's all. 581 00:41:42,601 --> 00:41:47,242 We need our architect to thoroughly review it and make sure everything is safe and up to code. 582 00:41:47,243 --> 00:41:49,928 Fine, has he seen it yet? Has he taken a look at it? 583 00:41:50,322 --> 00:41:51,601 I'm not sure to be honest. 584 00:41:51,602 --> 00:41:54,678 I've got bulldozers rolling up on the 23rd. 585 00:41:54,679 --> 00:41:56,221 I'm not the one who scheduled that. 586 00:41:56,222 --> 00:41:58,627 Ray, I need you to take a breath. 587 00:41:58,628 --> 00:42:01,989 Take a breath... Do you realize what it's going to cost me if I have to push? 588 00:42:02,697 --> 00:42:04,057 Hopefully it won't come to that. 589 00:42:04,058 --> 00:42:07,805 Every restaurant in the Midwest has a basement and a furnance. 590 00:42:07,806 --> 00:42:08,805 This is standard stuff. 591 00:42:08,806 --> 00:42:11,203 I understand, but it's our name on that building. 592 00:42:11,582 --> 00:42:17,370 God forbid the floor caves in and people get hurt, or worse, because of some design flaw we missed. 593 00:42:17,371 --> 00:42:20,379 Let's just slow down a minute and make sure it's done right. 594 00:42:20,380 --> 00:42:22,025 So much for the speedy system, huh? 595 00:42:27,694 --> 00:42:29,849 - Did he just hang up on you? - Yes. 596 00:42:30,596 --> 00:42:32,868 Unless we got violently disconnected. 597 00:42:33,312 --> 00:42:33,879 Okay... 598 00:42:36,384 --> 00:42:37,513 He'll be fine. 599 00:42:40,092 --> 00:42:43,335 Where's the front of the uh... show me. 600 00:42:44,926 --> 00:42:45,417 Alright. 601 00:42:45,418 --> 00:42:49,526 Just make sure the windows are big enough so that the customer can look in to the restaurant, all the way to the kitchen. 602 00:42:49,786 --> 00:42:51,339 Doesn't look right. Let's see this... 603 00:42:51,340 --> 00:42:51,975 - Ray? - What? 604 00:42:51,976 --> 00:42:53,722 We got a letter from San Bernardino. 605 00:42:54,380 --> 00:42:55,352 Read it to me. 606 00:42:56,090 --> 00:43:01,040 Dear Ray, thank you for your letter sharing your idea to strike a deal with Coca-Cola... 607 00:43:01,041 --> 00:43:04,533 to sponsor menu boards at the new Des Plaines location. 608 00:43:05,004 --> 00:43:06,942 An intriguing notion indeed. 609 00:43:07,765 --> 00:43:09,133 As you rightly point out... 610 00:43:09,134 --> 00:43:14,033 such an arrangement would provide a steady source of revenue to the store at no additional labor cost. 611 00:43:14,816 --> 00:43:16,269 - However... - However? 612 00:43:16,811 --> 00:43:17,371 However what? 613 00:43:18,511 --> 00:43:23,796 However this goes beyond our core beliefs. McDonald's was founded with the idea... 614 00:43:25,126 --> 00:43:27,801 - of families and not strict commerce. - Son of a bitch. 615 00:43:27,802 --> 00:43:30,552 - They dunno what they're talkin' about. - And so on and so on... 616 00:43:32,999 --> 00:43:34,400 There ya go gentlemen. 617 00:43:34,608 --> 00:43:35,579 Back to work. 618 00:43:35,580 --> 00:43:36,418 Lemme explain. 619 00:43:36,419 --> 00:43:39,645 Be real small, right across the bottom. Very discreet. 620 00:43:39,646 --> 00:43:43,906 We're just not comfortable with the notion of turning our menu into an advertisement. 621 00:43:43,907 --> 00:43:46,538 See, it's not an ad, it's sponsorship. 622 00:43:46,539 --> 00:43:47,746 It's distasteful. 623 00:43:47,747 --> 00:43:48,751 It's free money! 624 00:43:48,752 --> 00:43:52,361 There are plenty of things we could do to make a quick buck. That doesn't mean we should. 625 00:43:52,362 --> 00:43:54,277 - Loads of restaurants do this. - Well we don't. 626 00:43:54,278 --> 00:43:54,869 Why not? 627 00:43:54,870 --> 00:43:58,821 Because I have no interest in indulging in that sort of crass commercialism. 628 00:43:58,822 --> 00:44:00,020 It's not McDonald's. 629 00:44:00,021 --> 00:44:02,338 I didn't realize I was parterning with a beatnik. 630 00:44:02,339 --> 00:44:04,910 I'll have you know I'm a card carrying Republican! 631 00:44:04,911 --> 00:44:06,309 Yeah, well you coulda fooled me. 632 00:44:07,513 --> 00:44:08,953 He hung up again. 633 00:44:09,357 --> 00:44:12,337 Well he's just a little excitable, that's all. 634 00:44:15,939 --> 00:44:19,061 A hothead like that, you don't know what he's capable of. 635 00:44:19,062 --> 00:44:22,280 It's all bluster Dick. His bark is worse than his bite. 636 00:44:22,759 --> 00:44:25,722 - That's what Neville Chamberlain said. - He'll relax... 637 00:44:25,941 --> 00:44:26,969 Give him some time. 638 00:44:34,394 --> 00:44:36,912 What are doin', come on! There's time to lean, there's time to clean. 639 00:44:37,083 --> 00:44:37,720 Let's go. 640 00:44:39,947 --> 00:44:41,247 Put that hat on straight. 641 00:44:44,990 --> 00:44:47,859 400 degrees, right? That a boy, way to work. 642 00:44:47,936 --> 00:44:48,964 Nice. 643 00:44:49,656 --> 00:44:52,713 Hey, there's one pickle on there. 2 pickles on all the buns. 644 00:44:52,714 --> 00:44:53,899 2 pickles on all of 'em. 645 00:44:54,268 --> 00:44:56,080 Don't... don't. Look watch. 646 00:44:56,081 --> 00:44:58,509 Flip 'em like that. Really turn 'em over and then press 'em one time. 647 00:44:58,510 --> 00:44:59,509 And that one's too pink. 648 00:44:59,435 --> 00:45:00,535 There, all right? 649 00:45:01,256 --> 00:45:07,986 Wait... and you... get these... 650 00:45:09,622 --> 00:45:10,994 Pretty damn good. 651 00:45:11,058 --> 00:45:12,807 - What's your name? - Fred Turner sir. 652 00:45:14,415 --> 00:45:15,374 Nice work. 653 00:45:15,375 --> 00:45:16,275 Fred Turner. 654 00:45:16,903 --> 00:45:17,764 Fred Turner. 655 00:46:03,647 --> 00:46:04,751 I'm sorry. 656 00:46:05,886 --> 00:46:08,248 I know I've been neglecting you. 657 00:46:16,544 --> 00:46:20,941 What do you say tomorrow... we go to supper at the club? 658 00:46:27,670 --> 00:46:28,821 Really? 659 00:46:29,292 --> 00:46:30,214 Really. 660 00:46:34,238 --> 00:46:36,098 Well look what the cat dragged in. 661 00:46:36,099 --> 00:46:38,398 Hey everybody. Hi there. Hey. 662 00:46:38,399 --> 00:46:39,399 - How are ya? - Good evening stranger. 663 00:46:42,946 --> 00:46:45,644 This is on the left side of the 14th fairway. 664 00:46:45,645 --> 00:46:47,553 - And I use a 3 wood. - Hmm. 665 00:46:47,554 --> 00:46:50,581 - Hit it clean. - I hear Acapulco is divine. 666 00:46:50,803 --> 00:46:51,957 Where do you like Ethel? 667 00:46:51,958 --> 00:46:54,433 Um... Spain. 668 00:46:54,434 --> 00:46:55,608 Spain? 669 00:46:55,609 --> 00:46:57,555 Wonderful. How was it? 670 00:46:57,918 --> 00:47:01,668 - Oh no, I mean I'm thinkin' about it. - Oh you haven't been. 671 00:47:01,669 --> 00:47:03,860 Well we're dreaming up a trip. 672 00:47:03,861 --> 00:47:04,848 Right? 673 00:47:06,397 --> 00:47:07,775 - Great. - Yeah. 674 00:47:10,817 --> 00:47:12,902 - How's your game Ray? - Lately? 675 00:47:13,955 --> 00:47:14,803 Non-existent. 676 00:47:14,804 --> 00:47:21,501 - I know, been holdin' myself. - No kidding. 677 00:47:17,810 --> 00:47:21,805 Ha ha, yeah. I did hit a hole in one of a sort recently though. 678 00:47:23,529 --> 00:47:27,099 I came across a really, really interesting business opportunity. 679 00:47:27,492 --> 00:47:28,514 Really interesting. 680 00:47:28,515 --> 00:47:30,316 You boys are gonna want a piece of this. 681 00:47:30,317 --> 00:47:32,635 - Here we go again. - What is it this time Ray? 682 00:47:32,636 --> 00:47:33,637 Restaurant. 683 00:47:34,940 --> 00:47:36,839 - New kind of restaurant. - New how? 684 00:47:37,202 --> 00:47:39,683 Restaurant filled with milkshakes and fold-a-nooks? 685 00:47:43,793 --> 00:47:44,647 Fold-a-nook... 686 00:47:47,920 --> 00:47:49,694 I'm just jokin' with ya Ray. 687 00:47:49,695 --> 00:47:51,085 Hold on Jack. 688 00:47:51,086 --> 00:47:52,249 You should hear him out. 689 00:47:53,797 --> 00:47:55,248 This one's different. 690 00:47:59,994 --> 00:48:02,424 Well... do tell us more. 691 00:48:03,586 --> 00:48:04,514 I will. 692 00:48:05,301 --> 00:48:06,851 This is a thing of beauty. 693 00:48:08,320 --> 00:48:10,910 Fully automated kitchen, the likes of which I've never seen... 694 00:48:10,911 --> 00:48:11,850 It's revolutionary. 695 00:48:12,394 --> 00:48:13,215 It's called the speedy system. 696 00:48:13,216 --> 00:48:15,477 The thing I like about this is it's franchiseable. 697 00:48:15,502 --> 00:48:17,834 The first one's already up and running. Come over and take a look. 698 00:48:17,882 --> 00:48:19,695 It might make you boys a few dollars. 699 00:48:24,495 --> 00:48:25,483 You don't have to worry about a thing... 700 00:48:25,484 --> 00:48:26,887 we're in charge of everything... 701 00:48:26,888 --> 00:48:29,623 and all these franchises look exactly the same. 702 00:48:29,764 --> 00:48:34,149 I'd have never thought it would work, ...(inaudible)... 703 00:48:34,239 --> 00:48:38,448 Easy as pie. You just pay the franchise fee, we take care of everything else. 704 00:48:42,849 --> 00:48:44,229 Close enough! Pick it up troop. 705 00:48:44,230 --> 00:48:45,650 Alright, let's do this. 706 00:48:49,179 --> 00:48:52,001 Got her? Ok. Gonna be real happy here. 707 00:48:56,207 --> 00:48:57,721 - Congratulations. - Right. 708 00:49:05,441 --> 00:49:07,551 3 new franchises in the last month. 709 00:49:08,121 --> 00:49:09,073 Well that's great. 710 00:49:10,396 --> 00:49:10,946 What? 711 00:49:11,613 --> 00:49:12,594 I don't know... 712 00:49:13,773 --> 00:49:14,446 What? 713 00:49:14,447 --> 00:49:18,814 Don't you think maybe given our experience that this is all happening a little too quickly? 714 00:49:19,944 --> 00:49:23,613 If they all pop up at once, how's he gonna maintain standards? 715 00:50:18,235 --> 00:50:19,695 Son of a bitch. 716 00:50:22,690 --> 00:50:24,036 Give it a whack, Jack. 717 00:50:27,216 --> 00:50:28,035 Hey! 718 00:50:28,656 --> 00:50:29,528 - What's goin' on here? - Look at this. 719 00:50:29,529 --> 00:50:30,756 What is this? Huh? 720 00:50:31,322 --> 00:50:33,426 - What is that? - It appears to be a hamburger. 721 00:50:33,427 --> 00:50:34,527 Not a McDonald's burger it's not. 722 00:50:34,528 --> 00:50:35,592 Look at all that ketchup. 723 00:50:35,593 --> 00:50:37,364 And you got 3 pickles on there instead of 2... 724 00:50:37,365 --> 00:50:39,500 and look at that... lettuce. 725 00:50:39,501 --> 00:50:41,737 - Really Jack, lettuce... - Can we talk about this another time? 726 00:50:41,934 --> 00:50:44,885 Look at this paddy itself. It is tragically over-cooked. 727 00:50:44,886 --> 00:50:46,970 - Tragically. - I don't know Ray, it looks good to me. 728 00:50:46,971 --> 00:50:48,391 What the hell do you know about quality? 729 00:50:48,392 --> 00:50:50,871 - I was by your restaurant today too. - Yeah? What about it? 730 00:50:50,872 --> 00:50:54,522 - Yah got corn on the cob, yah got fried chicken... - People love fried chicken! 731 00:50:54,523 --> 00:50:57,511 Do they? Well let them go somewhere where they serve fried chicken. 732 00:50:57,512 --> 00:51:00,967 And your kitchen is filthy. What the hell's the matter with you guys? 733 00:51:00,968 --> 00:51:04,954 - I don't know about you Ray, but I'm retired. - You said this was a good place for us to park our money. 734 00:51:04,955 --> 00:51:05,855 It's an investment. 735 00:51:05,856 --> 00:51:08,218 If I'd have wanted a job I would have applied for a cook position. 736 00:51:08,219 --> 00:51:10,430 You couldn't get a job as a cook in one of my restaurants. 737 00:51:11,103 --> 00:51:11,883 Hey! 738 00:51:12,373 --> 00:51:13,407 What's his problem? 739 00:51:13,408 --> 00:51:15,627 He's a pain in the ass is what he is. 740 00:51:15,884 --> 00:51:17,524 Right back at ya Ray! 741 00:51:17,834 --> 00:51:18,422 Ethel? 742 00:51:18,716 --> 00:51:19,600 In here. 743 00:51:19,601 --> 00:51:21,251 - Hi! - Ray... 744 00:51:21,252 --> 00:51:23,427 Hurry and get changed. Dinner's called for 7:00. 745 00:51:23,581 --> 00:51:26,399 Yeah, we're not goin' to the club tonight. 746 00:51:27,625 --> 00:51:29,253 Wait, you cancelled our dinner? 747 00:51:30,808 --> 00:51:32,268 I... cancelled our membership. 748 00:51:32,542 --> 00:51:33,278 What? 749 00:51:33,279 --> 00:51:36,469 With all them ??? people. They're not really our kind. 750 00:51:37,183 --> 00:51:38,784 What are you talking about? 751 00:51:38,785 --> 00:51:42,610 I've lost interest in hobnobbing with the idle rich. 752 00:51:42,739 --> 00:51:44,335 The idle rich. 753 00:51:44,336 --> 00:51:49,892 You know, their golf, and their Rob Roy's. They're so complacent and content. 754 00:51:50,579 --> 00:51:53,472 Ray... please tell me you're joking. 755 00:51:53,473 --> 00:51:54,982 These are our friends. 756 00:51:54,983 --> 00:51:56,382 No, I know, I know. 757 00:51:56,383 --> 00:52:00,648 You know what? You and I? We can make a lot of new friends. 758 00:52:01,099 --> 00:52:02,649 It's alright. Make new friends. 759 00:52:02,650 --> 00:52:07,302 Friends that are more suitable for us. You know? 760 00:52:08,458 --> 00:52:09,546 Don't ya think? 761 00:52:10,667 --> 00:52:12,447 You know what? Gimme one second? 762 00:52:12,448 --> 00:52:13,933 Garage is driving me crazy. 763 00:52:14,045 --> 00:52:16,273 Can I just go sweep it out and clean it up and then... 764 00:52:16,274 --> 00:52:17,274 put a nice dress, I'll take ya out for something to eat. 765 00:52:54,356 --> 00:52:57,769 Just take a gander at this handsome, gold inlay. 766 00:52:57,905 --> 00:53:01,352 You telling me such spectacular craftsmanship isn't worth $8.95? 767 00:53:01,369 --> 00:53:02,657 But I'm not interested. 768 00:53:03,271 --> 00:53:07,089 Not interested in the bible, sure to be the pride of your family's home library? 769 00:53:08,091 --> 00:53:11,972 As you no doubt know June, envy is one of the 7 deadly sins. 770 00:53:12,521 --> 00:53:17,530 And that is just what your friends are going to be guilty of when they see this leather-bound beauty on your bookshelf. 771 00:53:17,531 --> 00:53:19,326 Sir, this is a private place of business. 772 00:53:19,994 --> 00:53:21,676 I'm afraid I'm gonna have to ask ya to leave. 773 00:53:23,713 --> 00:53:24,909 Thank you for your time. 774 00:53:27,079 --> 00:53:30,020 Prince Castle sales... Oh, hold on. 775 00:53:30,021 --> 00:53:31,405 Ray, it's Mac. 776 00:53:31,845 --> 00:53:32,901 Do you wanna take this? 777 00:53:33,567 --> 00:53:36,196 Uh, yeah. Tell him I'll call him back. 778 00:53:37,436 --> 00:53:39,025 Hey, hey. Wait a minute. 779 00:53:40,394 --> 00:53:43,490 - What's your name? - Leonard. Leonard Rosenblat. 780 00:53:44,766 --> 00:53:45,727 Rosenblat? 781 00:53:45,728 --> 00:53:46,710 Really? 782 00:53:47,975 --> 00:53:50,034 What's a Jew doin' sellin' Catholic bibles? 783 00:53:50,496 --> 00:53:51,911 Makin' a living. 784 00:53:59,643 --> 00:54:00,801 I believe in you. 785 00:54:28,780 --> 00:54:31,643 Got that pickle in? These are ready to spin, smooth. 786 00:54:34,986 --> 00:54:37,936 No salt for 30 seconds. Okay... Lookin' good fellas! 787 00:54:37,937 --> 00:54:39,822 Lookin' good. Big smiles. 788 00:54:39,823 --> 00:54:41,794 Ya got time to lean ya got time to clean. 789 00:54:46,827 --> 00:54:50,569 It's normally 10 and under, but for you I'll make an exception. 790 00:54:51,450 --> 00:54:54,662 Hah hah. Love it! 791 00:54:54,663 --> 00:54:55,711 Nice. 792 00:54:59,291 --> 00:55:01,490 My new franchisees are great. 793 00:55:01,491 --> 00:55:03,211 He's in the back workin' in the kitchen... 794 00:55:03,246 --> 00:55:06,143 and she's out front handing suckers out to the little kids. 795 00:55:06,528 --> 00:55:08,803 Husband and wife, side by side. 796 00:55:10,584 --> 00:55:11,875 Like a real team. 797 00:55:15,033 --> 00:55:16,869 This is really something to see. 798 00:55:17,977 --> 00:55:19,658 It's wonderful. Don't you think Ethel? 799 00:55:20,236 --> 00:55:22,417 - I suppose it is, yeah. - Yeah. 800 00:55:23,881 --> 00:55:25,013 Like teammates. 801 00:55:32,514 --> 00:55:34,921 I made supper plans for us Friday. 802 00:55:37,564 --> 00:55:39,437 Guess you didn't rejoin Rolling Green. 803 00:55:40,101 --> 00:55:41,955 Well, no, no. 804 00:55:41,956 --> 00:55:43,169 Some place far better. 805 00:55:55,947 --> 00:55:57,769 B-5 806 00:55:58,479 --> 00:55:59,789 So salty. 807 00:56:01,266 --> 00:56:02,340 He loves salt. 808 00:56:06,782 --> 00:56:08,108 So what do you, Art? 809 00:56:08,920 --> 00:56:11,780 Had a little plumbing business going for a while after getting out of the service. 810 00:56:12,467 --> 00:56:14,798 Now I sell vacuum cleaners and give piano lessons on the side. 811 00:56:15,016 --> 00:56:18,253 Wow, busy guy. Good for you. 812 00:56:18,653 --> 00:56:22,095 Vacuums, plumbing, piano less... You're a Jack Of All Trades. 813 00:56:22,620 --> 00:56:24,717 Yeah, whatever puts food on the table, right? 814 00:56:25,237 --> 00:56:26,317 You must be so proud. 815 00:56:27,184 --> 00:56:31,045 How'd ya like to do more than put a little food on the table? 816 00:56:33,534 --> 00:56:34,456 She's excited. 817 00:56:36,089 --> 00:56:37,330 What'd you have in mind? 818 00:56:50,125 --> 00:56:51,630 Burger up. 819 00:56:56,713 --> 00:56:58,414 I'm gonna give ya 3 words... 820 00:57:00,739 --> 00:57:02,981 I want ya to take those 3 words home with ya tonight. 821 00:57:03,376 --> 00:57:06,730 McDonald's... is... family. 822 00:57:10,613 --> 00:57:11,334 Isn't that great? 823 00:57:12,816 --> 00:57:16,431 You know what I see when I see that? Family. 824 00:57:16,800 --> 00:57:18,279 We're one big family. 825 00:57:19,697 --> 00:57:20,370 Aren't we? 826 00:57:21,301 --> 00:57:22,680 We have mouthes to feed. 827 00:57:23,381 --> 00:57:24,683 That's a family. 828 00:57:27,652 --> 00:57:30,018 I'm looking for a few good men... 829 00:57:30,500 --> 00:57:33,122 and women. Who aren't afraid of hard work. 830 00:57:33,123 --> 00:57:34,450 Aren't afraid to roll up their sleeves. 831 00:57:34,451 --> 00:57:38,718 I'm looking for scrappers, hustlers, guys that are willing to roll up their sleeves. 832 00:57:38,753 --> 00:57:41,272 They're livin' on drive, they got a little fire in their belly. 833 00:57:42,245 --> 00:57:46,743 I stand right here before you today, I'm gonna offer you something as precious as gold. 834 00:57:46,744 --> 00:57:47,650 And you know what that is? 835 00:57:47,651 --> 00:57:48,699 Anybody? 836 00:57:48,700 --> 00:57:49,456 Anybody? 837 00:57:49,457 --> 00:57:51,282 Opportunity. It's opportunity. 838 00:57:51,283 --> 00:57:52,273 Opportunity. 839 00:57:52,274 --> 00:57:56,026 Opportunity to advance, to move forward, to move up, to advance... 840 00:57:56,694 --> 00:57:57,535 To succeed. 841 00:57:57,536 --> 00:58:00,395 To win. To step up. The sky's the limit. 842 00:58:00,396 --> 00:58:01,570 The sky is the limit. 843 00:58:01,571 --> 00:58:04,404 Grab the brass ring. To give yourself a shot at the American dream. 844 00:58:04,405 --> 00:58:05,884 Put your arms around the American dream. 845 00:58:05,885 --> 00:58:06,733 Opportunity. 846 00:58:06,734 --> 00:58:07,251 Cause I'll tell ya somethin... 847 00:58:07,252 --> 00:58:10,310 At McDonald's? It's like this great nation of ours... 848 00:58:10,411 --> 00:58:11,424 Some of that elbow grease. 849 00:58:11,425 --> 00:58:12,838 I guarantee ya, if you got the guts... 850 00:58:12,839 --> 00:58:13,839 the gumption, the desire... 851 00:58:13,840 --> 00:58:16,019 I guarantee ya you can succeed. 852 00:58:16,020 --> 00:58:19,020 There's gold to be had. At the end of... those Golden Arches... 853 00:58:19,021 --> 00:58:21,110 Golden Arches. Golden Arches. 854 00:58:21,550 --> 00:58:24,978 Now who's with me? Who wants to jump on that ladder to success? 855 00:58:24,979 --> 00:58:28,023 Be part of the McDonald's "mishpokhe". Now who's with me? 856 00:58:28,057 --> 00:58:29,574 Come on, lemme see some hands. 857 00:58:30,963 --> 00:58:32,091 There ya go. 858 00:58:32,497 --> 00:58:33,755 Who else? 859 00:58:50,253 --> 00:58:51,371 McDonald's. 860 00:58:54,251 --> 00:58:56,109 It's good, Art. 861 00:58:56,283 --> 00:58:57,396 Good job. 862 00:58:57,397 --> 00:58:58,668 Thank you sir. 863 00:59:06,482 --> 00:59:08,385 The nerve of this guy. 864 00:59:08,839 --> 00:59:09,611 What? 865 00:59:10,310 --> 00:59:12,193 Guess what he's calling his display in store? 866 00:59:13,039 --> 00:59:14,889 McDonald's #1. 867 00:59:20,457 --> 00:59:21,794 What are we then? 868 00:59:23,173 --> 00:59:25,089 Could his head get any bigger? 869 00:59:29,583 --> 00:59:34,585 Ladies and gentlemen we are about to begin our initial decent into Minneapolis/St. Paul. 870 00:59:50,948 --> 00:59:53,987 Mr. Kroc! Welcome to Minneapolis. Wonderful to see ya! 871 00:59:54,311 --> 00:59:58,070 Gimme an "M"! Gimme a "C"! 872 01:00:35,274 --> 01:00:38,222 - Ray, how is it? - You can't even top that in Chicago. 873 01:00:38,533 --> 01:00:39,969 Well, we don't mess around up here. 874 01:00:39,970 --> 01:00:42,462 Boy, my compliments to the chef, that's wonderful. 875 01:00:42,463 --> 01:00:43,757 I can do ya one better. 876 01:00:43,758 --> 01:00:45,865 - How about the owner? - Sure, why in the hell not. 877 01:00:45,866 --> 01:00:48,657 Rollie... Rolly. 878 01:00:51,567 --> 01:00:53,187 - Jimmy, great to see ya. - Rollie, how are ya? 879 01:00:53,188 --> 01:00:54,824 Ah, wonderful. 880 01:00:54,856 --> 01:00:57,590 - Rollie Smith, Ray Kroc. - A real pleasure. 881 01:00:57,591 --> 01:00:59,691 Oh boy, I tell ya, you got a hell of a restaurant here. 882 01:00:59,692 --> 01:01:01,374 Well comin' from you that's quite a compliment. 883 01:01:01,375 --> 01:01:03,056 My reputation proceeds me. 884 01:01:04,079 --> 01:01:07,177 - I'm a great admirer. - Well uh... sit down. 885 01:01:07,270 --> 01:01:08,914 - Well I don't wanna interrupt. - Have a seat. 886 01:01:09,695 --> 01:01:10,912 Well maybe just a minute. 887 01:01:11,954 --> 01:01:13,923 - This is Fred Turner, my associate. - Welcome. 888 01:01:14,878 --> 01:01:15,779 Steaks cooked okay? 889 01:01:15,780 --> 01:01:16,618 Excellent, perfect. 890 01:01:16,619 --> 01:01:20,190 Well our intention is to expand pretty far beyond the Midwest... 891 01:01:20,191 --> 01:01:22,508 We're not gonna settle here. We're not gonna... 892 01:01:23,634 --> 01:01:26,191 We're gonna expand far beyond the Midwest... 893 01:01:26,192 --> 01:01:29,318 Well you've clearly got a warm and loving home here in Minneapolis. 894 01:01:29,319 --> 01:01:31,001 Yeah, so it seems. 895 01:01:31,678 --> 01:01:34,354 Yeah, this town just can't get enough of McDonald's. 896 01:01:34,355 --> 01:01:36,868 - There ya go sir. - Another Canadian Club for my friend. 897 01:01:36,869 --> 01:01:38,167 - Yes sir, comin' right up. - Thank you. 898 01:01:38,168 --> 01:01:41,636 In fact, I'd say there's sufficient enthusiam to support another. 899 01:01:43,144 --> 01:01:44,340 Second location. 900 01:01:44,341 --> 01:01:46,750 You know come to think of it, I know the perfect person to own and operate it. 901 01:01:47,180 --> 01:01:47,943 Ya don't say. 902 01:01:47,944 --> 01:01:50,348 Somebody who knows what it takes to build a great restaurant. 903 01:01:50,349 --> 01:01:53,491 Someone with more than 20 years in the food service industry. 904 01:01:53,906 --> 01:01:54,770 Who? 905 01:01:55,456 --> 01:01:57,452 - Me. - You? 906 01:01:58,353 --> 01:01:59,418 Oh! 907 01:01:59,573 --> 01:02:00,696 That's a shock. 908 01:02:02,230 --> 01:02:05,857 I've got the know how, I've got the backers, and I've got the perfect location. 909 01:02:06,153 --> 01:02:08,065 Are you familiar with Hennipen Avenue? 910 01:02:09,250 --> 01:02:12,808 It's one of the busiest commerical arteries in the whole Twin Cities. 911 01:02:12,943 --> 01:02:17,839 There's a prime site that's recently become available, a full acre on the corner of Hennipen and... 912 01:02:18,040 --> 01:02:19,261 - Mr. Kroc. - Yeah. 913 01:02:26,109 --> 01:02:27,308 Would ya like to meet her? 914 01:02:30,360 --> 01:02:32,139 Yeah... sure. 915 01:02:34,622 --> 01:02:37,696 So Ray, how long are you here with us for in the Twin Cities? 916 01:02:37,697 --> 01:02:39,923 - Huh? - How long are you in town? 917 01:02:41,276 --> 01:02:42,164 Not sure yet. 918 01:02:42,165 --> 01:02:44,224 - If you gentlemen can steal a second I would love to... - Sure. 919 01:02:44,225 --> 01:02:46,756 personally give you a tour of this site on Hennepin that... 920 01:02:46,757 --> 01:02:48,925 that Rollie is talking about. He knows how to pick 'em. 921 01:02:48,926 --> 01:02:51,450 I mean this place... There's enough room for the restaurant... 922 01:02:51,451 --> 01:02:54,457 the parking, possibly a playground for the little ones. 923 01:02:55,009 --> 01:02:57,117 Ray Kroc, meet Joan Smith... 924 01:02:57,984 --> 01:02:59,222 my wife. 925 01:03:00,866 --> 01:03:01,998 Pleasure to meet you. 926 01:03:02,146 --> 01:03:03,318 Pleasure to meet you. 927 01:03:03,319 --> 01:03:05,276 Well join us. Have a drink with us. 928 01:03:05,277 --> 01:03:06,364 I'd love that. 929 01:03:07,909 --> 01:03:09,651 - How are you guys? - Good. 930 01:03:10,140 --> 01:03:11,256 This is Fred Turner, he's a... 931 01:03:11,257 --> 01:03:16,136 We did Madison, Milwaukee, Kinosha... 932 01:03:16,409 --> 01:03:20,431 Grand Rapids, uh... we've got the 3 in Chicago area. 933 01:03:20,432 --> 01:03:22,560 Oh, Jim's here in Minneapolis. 934 01:03:22,561 --> 01:03:23,283 St. Paul. 935 01:03:23,284 --> 01:03:25,353 And uh, got one in Dayton, Ohio. 936 01:03:25,354 --> 01:03:26,338 That's right. 937 01:03:26,606 --> 01:03:30,889 You must be positively dizzy Mr. Kroc. 938 01:03:30,890 --> 01:03:31,799 Please, call me Ray. 939 01:03:32,380 --> 01:03:33,307 Ray. 940 01:03:34,391 --> 01:03:36,166 That's some growth. 941 01:03:36,167 --> 01:03:37,298 Yeah. 942 01:03:37,299 --> 01:03:39,269 - We're doin' good, right Fred? - Yes sir. 943 01:03:39,270 --> 01:03:40,453 Yeah we're doin' good. 944 01:03:41,167 --> 01:03:43,118 When did you start it? 945 01:03:44,848 --> 01:03:46,555 Uh, hmm? Sorry? 946 01:03:46,556 --> 01:03:47,925 What year did you start McDonald's? 947 01:03:49,765 --> 01:03:51,049 The year? 948 01:03:51,957 --> 01:03:54,046 I started it in 1954. 949 01:03:57,294 --> 01:03:58,325 Remarkable. 950 01:03:58,326 --> 01:03:59,472 Yup. 951 01:04:02,304 --> 01:04:03,755 Well, I should get back. 952 01:04:03,756 --> 01:04:04,628 Back? 953 01:04:05,187 --> 01:04:06,106 Yeah, to my piano. 954 01:04:06,107 --> 01:04:06,985 Oh, of course. 955 01:04:09,857 --> 01:04:10,853 What's your favorite song? 956 01:04:11,248 --> 01:04:12,596 All-time favorite. 957 01:04:13,179 --> 01:04:14,416 Pennies From Heaven. 958 01:04:14,417 --> 01:04:15,708 Pennies From Heaven. 959 01:04:19,069 --> 01:04:20,655 - Great gal. - Yup. 960 01:04:35,760 --> 01:04:37,659 I sold pianos for a while. 961 01:04:40,608 --> 01:04:43,295 Every time it rains... 962 01:04:43,296 --> 01:04:47,665 it rains... pennies from heaven. 963 01:04:51,166 --> 01:04:55,301 Don't you know each cloud contains... 964 01:04:55,302 --> 01:04:58,353 pennies from heaven. 965 01:05:01,910 --> 01:05:05,941 You'll find your fortune fallin'... 966 01:05:07,741 --> 01:05:09,631 all over town. 967 01:05:09,632 --> 01:05:10,367 Sounds pretty good. 968 01:05:12,277 --> 01:05:18,937 Be sure that your umbrella, is upside down. 969 01:05:20,455 --> 01:05:25,058 Trade them for a package of... 970 01:05:25,933 --> 01:05:28,993 sunshine and flowers. 971 01:05:30,545 --> 01:05:34,670 If you want the things you love... 972 01:05:34,671 --> 01:05:38,647 you must have showers. 973 01:05:40,042 --> 01:05:44,395 So when you hear it thunder... 974 01:05:45,303 --> 01:05:47,916 don't run under a tree. 975 01:05:47,917 --> 01:05:54,829 There will be pennies from heaven for you and me. 976 01:06:24,854 --> 01:06:26,804 - Ray? - Down here. 977 01:06:29,366 --> 01:06:32,030 Uh, I think I've got some people for you. 978 01:06:32,112 --> 01:06:33,891 I met this young couple... 979 01:06:34,684 --> 01:06:36,510 very committed. They're from Glenview. 980 01:06:36,511 --> 01:06:38,984 High school sweethearts. Married for 5 years. 981 01:06:38,985 --> 01:06:41,330 - And they're looking for a business they can operate together. - Uh huh, uh huh. 982 01:06:41,331 --> 01:06:44,727 - And they seem very excited. - Yeah, forget that. Everything's changed. 983 01:06:45,819 --> 01:06:46,448 Ya want a drink? 984 01:06:46,449 --> 01:06:47,799 No, changed how? 985 01:06:49,063 --> 01:06:51,631 Forget the Chicago suburbs, think bigger. 986 01:06:52,347 --> 01:06:54,560 - Bigger... - I'm not chasing them anymore. 987 01:06:54,855 --> 01:06:56,294 They're chasing me now. 988 01:06:57,296 --> 01:07:01,835 The trip. How was it? 989 01:07:01,836 --> 01:07:02,868 Triumphant. 990 01:07:03,746 --> 01:07:06,929 They were rolling out the red carpet. And kissing this ring. 991 01:07:07,385 --> 01:07:09,433 They're begging me for McDonald's now. 992 01:07:09,434 --> 01:07:11,115 Here, have a drink. 993 01:07:14,041 --> 01:07:16,464 - That's nice. - Yeah, sure is. 994 01:07:18,470 --> 01:07:19,490 I'm sure. 995 01:07:21,913 --> 01:07:27,383 Well, then, all hail... Pope Raymond I. 996 01:07:30,243 --> 01:07:31,062 Damn right. 997 01:07:33,868 --> 01:07:35,195 Goddamn right. 998 01:07:39,599 --> 01:07:41,300 - Ray? - Yeah. 999 01:07:41,799 --> 01:07:43,429 We have a small problem. 1000 01:07:43,790 --> 01:07:46,816 Wait a minute... How can we be almost out of capital? 1001 01:07:46,817 --> 01:07:49,884 Well, your revenue, the monthly cut of the store's... 1002 01:07:49,753 --> 01:07:51,348 1.4% of debt. 1003 01:07:51,672 --> 01:07:52,700 - 1.4? - Yeah. 1004 01:07:53,236 --> 01:07:55,765 1.9 minus Dick and Mac's half percent. 1005 01:07:58,901 --> 01:08:00,815 Mr. McDonald, Ray Kroc's on the line. 1006 01:08:04,244 --> 01:08:05,049 Good to see you. 1007 01:08:08,925 --> 01:08:10,899 - Hi Ray. - I wanna renegotiate. 1008 01:08:10,900 --> 01:08:12,130 Renegotiate what? 1009 01:08:12,131 --> 01:08:13,636 My deal. My lousy deal. 1010 01:08:13,637 --> 01:08:17,680 1.4 doesn't cover my monthly nut let alone drive expansion. 1011 01:08:17,681 --> 01:08:19,636 - Ray, those are the terms. - It's not good enough. 1012 01:08:19,637 --> 01:08:22,638 - It's almost triple our cut. - Well, you should be getting more too then. 1013 01:08:22,639 --> 01:08:23,408 Shouldn't ya. 1014 01:08:23,409 --> 01:08:24,465 We're not greedy men. 1015 01:08:24,466 --> 01:08:25,572 Greed has nothing to do with it. 1016 01:08:25,573 --> 01:08:28,957 If I had more money to work with I could be growing this thing at twice the pace. 1017 01:08:28,958 --> 01:08:31,116 - We have no beef with the current rate of expansion. - I have nothing. 1018 01:08:31,117 --> 01:08:32,632 Not one location in Pennsylvania. 1019 01:08:32,633 --> 01:08:33,857 Nothing in New York. 1020 01:08:33,858 --> 01:08:36,628 - All in good time. - Nothing in Texas. 1021 01:08:35,809 --> 01:08:36,679 I have no doubt it'll come. 1022 01:08:36,680 --> 01:08:39,068 Ya know, I'm out here breaking my neck for you guys... 1023 01:08:39,069 --> 01:08:40,493 And you're doing a bang up job. 1024 01:08:40,494 --> 01:08:42,908 Well then I should be doing a hell of a lot better than just breaking even. 1025 01:08:43,249 --> 01:08:45,341 - I don't know what to say. - Say you'll renegotiate. 1026 01:08:45,342 --> 01:08:46,536 - I can't. - Can't or won't? 1027 01:08:46,537 --> 01:08:49,566 Upping your cut, it would be unfair to the franchisees. 1028 01:08:49,567 --> 01:08:53,725 The franchisees are doing just fine, I'm the one that's drowning here. 1029 01:08:53,726 --> 01:08:57,003 You freely and willingly agreed to the terms of your deal, Ray. 1030 01:08:57,004 --> 01:08:58,652 Nobody put a gun to your head. 1031 01:08:59,646 --> 01:09:00,526 - 4% - No. 1032 01:09:01,192 --> 01:09:03,400 - 3 1/2% - Ray... 1033 01:09:03,401 --> 01:09:04,253 - What? - No. 1034 01:09:04,254 --> 01:09:05,379 Goddamn it! 1035 01:09:12,625 --> 01:09:14,263 Dick... 1036 01:09:14,200 --> 01:09:16,202 Is he a pain in the rear? Yes. 1037 01:09:16,203 --> 01:09:18,007 Does he have a few screws loose, you bet... 1038 01:09:18,008 --> 01:09:19,842 but that doesn't mean he's gonna do us any harm. 1039 01:09:19,843 --> 01:09:22,070 - How long are you gonna keep this up Mac? - Keep up what? 1040 01:09:22,071 --> 01:09:23,838 The whole, Everything Is Fine act. 1041 01:09:23,839 --> 01:09:26,466 There's a wolf in the hen house. We let him in. 1042 01:09:26,888 --> 01:09:28,452 I never should have listened. 1043 01:09:28,453 --> 01:09:30,670 We have a contract for just this sort of thing, Dick. 1044 01:09:30,671 --> 01:09:31,919 Should have trusted my gut. 1045 01:09:33,563 --> 01:09:34,972 So it's my fault, huh? 1046 01:09:36,854 --> 01:09:37,901 Just like the movie theater. 1047 01:09:37,902 --> 01:09:40,413 Well I'm sorry. I wanted you to have your dream. 1048 01:10:01,188 --> 01:10:03,003 $94.00 1049 01:10:06,321 --> 01:10:08,797 It's unbelievable what these suckers cost to run. 1050 01:10:10,475 --> 01:10:12,796 You know my Pop used to own an ice cream parlor? 1051 01:10:13,459 --> 01:10:15,513 He went belly up from the refridgeration costs. 1052 01:10:16,075 --> 01:10:17,155 Really? 1053 01:10:32,341 --> 01:10:33,865 A man called today. 1054 01:10:39,652 --> 01:10:41,591 Illinois First Federal. 1055 01:10:46,772 --> 01:10:48,236 Did he say what he wanted? 1056 01:10:48,237 --> 01:10:49,394 Why don't you tell me. 1057 01:10:49,395 --> 01:10:50,259 What did he want? 1058 01:10:52,891 --> 01:10:53,612 Ray... 1059 01:10:53,775 --> 01:10:54,537 What? 1060 01:10:57,864 --> 01:10:59,972 Did you mortgage our home? 1061 01:11:02,616 --> 01:11:04,452 We could lose everything. 1062 01:11:31,529 --> 01:11:35,388 I specifically said the office is the best place to reach me. 1063 01:11:35,474 --> 01:11:38,000 I tried you there Mr. Kroc, numerous times. 1064 01:11:38,001 --> 01:11:40,214 You have no right to call me at my home. 1065 01:11:40,579 --> 01:11:44,390 - That's a blatant invasion of my privacy. - With all due respect sir, when you're... 1066 01:11:44,391 --> 01:11:48,532 3 months behind on your payments you don't get to pick and choose where we contact you. 1067 01:12:56,252 --> 01:12:58,815 - Ray. - Surprise inspection. 1068 01:13:00,236 --> 01:13:01,251 What are you doing here? 1069 01:13:04,330 --> 01:13:06,095 I just came up to see how thing's are goin'. 1070 01:13:10,503 --> 01:13:12,649 $12,400.00 1071 01:13:12,922 --> 01:13:15,028 That's a pretty good haul for month #1. Could be bigger. 1072 01:13:15,551 --> 01:13:18,372 - I hate to mix business with pleasure... - I don't. 1073 01:13:19,392 --> 01:13:21,623 but, my expenses. 1074 01:13:21,624 --> 01:13:22,025 What about 'em? 1075 01:13:22,026 --> 01:13:24,255 Well they're a bit higher than I anticipated. 1076 01:13:24,256 --> 01:13:25,824 One thing in particular... 1077 01:13:25,825 --> 01:13:29,252 the walk-in. That bill is a real whopper. 1078 01:13:29,253 --> 01:13:32,143 I don't know, it's a problem, all that ice cream... 1079 01:13:33,038 --> 01:13:36,717 I don't wanna over step my bounds here, but I may have found a solution. 1080 01:13:36,730 --> 01:13:38,629 Well Joan did, actually. 1081 01:13:41,148 --> 01:13:42,493 Ya don't say. 1082 01:13:43,504 --> 01:13:47,562 What if I told you there was a way, all of your owner operators could save... 1083 01:13:47,563 --> 01:13:50,165 literally hundreds of dollars a year in electrical costs... 1084 01:13:50,166 --> 01:13:54,181 and reduce the time that it takes to make a milkshake, by half. 1085 01:13:55,280 --> 01:13:56,282 I'll bite. 1086 01:14:07,001 --> 01:14:08,683 It's a powdered milkshake. 1087 01:14:10,530 --> 01:14:13,900 Costs a fraction of ice cream and there's no refridgeration necessary. 1088 01:14:14,484 --> 01:14:15,712 It contains powdered milk. 1089 01:14:15,713 --> 01:14:19,281 Thickening agents and emulsifiers simulate the texture of ice cream. 1090 01:14:19,782 --> 01:14:22,250 - Tastes just like the real thing. - It's easy as pie to make. 1091 01:14:22,251 --> 01:14:25,064 You put a packet into a glass of water and stir it. 1092 01:14:25,254 --> 01:14:28,251 I know it may be a tad blasphemous what with your dairy background and all. 1093 01:14:28,252 --> 01:14:31,008 Personally, I think it's a marvelous idea. 1094 01:14:34,490 --> 01:14:37,393 Chocolate or vanilla? 1095 01:14:37,798 --> 01:14:38,927 Vanilla. 1096 01:15:00,723 --> 01:15:02,867 Good things come to those who wait. 1097 01:15:27,014 --> 01:15:28,294 What do you think? 1098 01:15:28,582 --> 01:15:31,343 I think I'm drinking a delicious vanilla milkshake. 1099 01:15:34,341 --> 01:15:35,758 May I? 1100 01:15:44,569 --> 01:15:45,595 I can't resist. 1101 01:15:46,150 --> 01:15:47,611 So what do you say? 1102 01:15:47,896 --> 01:15:51,528 - We try it out at our place and if it goes well... - We roll it out nationally. 1103 01:15:52,659 --> 01:15:54,957 I could, yeah. Let me think about it. 1104 01:15:58,466 --> 01:15:59,494 You're the boss. 1105 01:16:08,539 --> 01:16:09,559 McDonald's. 1106 01:16:09,560 --> 01:16:12,717 Just found a way to save you, me and all our owner operators... 1107 01:16:12,718 --> 01:16:16,574 - literally hundreds of dollars a year in electrical costs. - And what would that be? 1108 01:16:16,575 --> 01:16:18,122 Two words: powerded milkshake. 1109 01:16:18,123 --> 01:16:22,082 I'm tellin' you I came across a remarkable called instamix. 1110 01:16:22,083 --> 01:16:23,933 Like I say, it's a powdered milkshake, 1111 01:16:23,934 --> 01:16:28,228 it's a fraction of the cost of ice cream and requires no refridgeration. 1112 01:16:28,229 --> 01:16:29,537 - Ray... - I tell ya I tried it myself, 1113 01:16:29,538 --> 01:16:31,686 it tastes just like the real thing. It's delicious! 1114 01:16:31,687 --> 01:16:33,584 Comes in chocolate, comes in vanilla... 1115 01:16:33,585 --> 01:16:34,908 me, I'm a vanilla man. 1116 01:16:34,909 --> 01:16:38,644 Ray we have no interest in a milkshake that contains NO MILK. 1117 01:16:38,645 --> 01:16:40,925 Why don't we add sawdust to the hamburgers while we're at it... 1118 01:16:40,926 --> 01:16:42,205 frozen french fries. 1119 01:16:42,206 --> 01:16:44,584 - You don't want to save a bundle. - Not like that. 1120 01:16:44,585 --> 01:16:46,566 We're talking about the same great taste... 1121 01:16:46,567 --> 01:16:47,567 same great taste, while boosting the bottom line. 1122 01:16:47,568 --> 01:16:51,070 It's called a milkshake Ray. 1123 01:16:51,071 --> 01:16:52,058 Real milk. 1124 01:16:52,059 --> 01:16:53,361 Now and forever! 1125 01:16:54,067 --> 01:16:55,229 I understa... 1126 01:17:17,400 --> 01:17:19,580 I'm just asking you to extend my line. 1127 01:17:19,581 --> 01:17:23,025 Until you build more equity in your home or pay down the loan... 1128 01:17:23,026 --> 01:17:24,018 there's nothing I can do. 1129 01:17:24,019 --> 01:17:26,747 - My business is booming. - Unfortunately that's immaterial. 1130 01:17:26,748 --> 01:17:28,821 Well, I've got 13 locations in 9 states... 1131 01:17:28,822 --> 01:17:30,560 It's a home equity loan. 1132 01:17:30,561 --> 01:17:31,688 Then give me a business loan. 1133 01:17:31,689 --> 01:17:34,110 - These 13 locations, do you own 'em? - Me personally? 1134 01:17:34,111 --> 01:17:36,059 It's your business, correct? You own it. 1135 01:17:36,060 --> 01:17:37,554 I'm the head of franchising. 1136 01:17:37,979 --> 01:17:40,937 I'm the one behind this growth. 1137 01:17:40,938 --> 01:17:42,643 That's all well and good but you need assets. 1138 01:17:44,564 --> 01:17:45,991 Have you been to a McDonald's? 1139 01:17:45,992 --> 01:17:49,921 Because we've got 3 right here in the Chicagoland area and you should come by and take a look. 1140 01:17:49,922 --> 01:17:53,108 I would love to give you a tour to give you a better sense of what I'm talking about. 1141 01:17:56,392 --> 01:17:57,185 Mr. Kroc... 1142 01:17:58,260 --> 01:17:59,228 May I help you? 1143 01:17:59,854 --> 01:18:03,271 No, but... perhaps I can help you. 1144 01:18:03,603 --> 01:18:05,113 Harry Sonneborn, nice to meet you. 1145 01:18:06,013 --> 01:18:09,045 No, thanks. We're very happy with our current supplier. 1146 01:18:09,512 --> 01:18:10,933 I'm not here to sell you ice cream. 1147 01:18:11,235 --> 01:18:12,539 What the hell do ya want? 1148 01:18:12,540 --> 01:18:16,010 I caught a bit of your conversation back there, sounds like you're having financial troubles. 1149 01:18:16,344 --> 01:18:17,548 Why don't you mind your own business? 1150 01:18:17,549 --> 01:18:19,462 I'm a great admirer of your establishment. 1151 01:18:21,178 --> 01:18:23,968 - Thank you. - I eat lunch at your Waukegan location at least twice a week. 1152 01:18:24,329 --> 01:18:25,699 Always a fantastic crowd. 1153 01:18:26,061 --> 01:18:27,261 Your point being... 1154 01:18:27,262 --> 01:18:32,200 Mr. Kroc, if you're not making money hand over fist, something's terribly wrong. 1155 01:18:36,552 --> 01:18:38,311 June, grab the ledger would ya? 1156 01:18:39,315 --> 01:18:40,551 Come on in the office Harry. 1157 01:18:52,831 --> 01:18:56,741 So, to summerize, you have a miniscule revenue stream... 1158 01:18:56,742 --> 01:18:57,926 no cash reserves... 1159 01:18:57,927 --> 01:18:59,880 amd an albatross of a contract... 1160 01:18:59,881 --> 01:19:02,173 that requires you to go through a slow approval process to... 1161 01:19:02,174 --> 01:19:04,249 enact changes, if they're approved at all. 1162 01:19:04,743 --> 01:19:05,825 Which, they never are. 1163 01:19:06,737 --> 01:19:08,322 Am I missing anything? 1164 01:19:08,323 --> 01:19:09,619 That about sums it up. 1165 01:19:10,929 --> 01:19:12,518 Tell me about the land. 1166 01:19:12,519 --> 01:19:14,132 The... land. 1167 01:19:14,133 --> 01:19:17,267 The land, the buildings, how that whole aspect of it works. 1168 01:19:17,488 --> 01:19:19,197 Oh, pretty simple really... 1169 01:19:19,198 --> 01:19:21,617 franchisee finds a piece of land he likes... 1170 01:19:21,840 --> 01:19:23,710 gets a lease, usually 20 years... 1171 01:19:23,711 --> 01:19:25,472 and takes our construction loan... 1172 01:19:26,450 --> 01:19:28,396 throws up a building and off he goes. 1173 01:19:30,082 --> 01:19:32,331 So the operator selects the site? 1174 01:19:32,332 --> 01:19:34,503 - Yeah. - He picks the property. 1175 01:19:34,504 --> 01:19:35,260 Right. 1176 01:19:35,261 --> 01:19:38,452 You provide the training, the system, the operational know how... 1177 01:19:38,453 --> 01:19:41,601 and he is responsible for the rest. 1178 01:19:42,378 --> 01:19:43,880 - Is there a problem? - A big one. 1179 01:19:44,369 --> 01:19:46,546 You don't seem to realize what business you're in. 1180 01:19:48,514 --> 01:19:50,590 You're not in the burger business, 1181 01:19:50,591 --> 01:19:52,665 you're in the real estate business. 1182 01:19:54,657 --> 01:20:01,053 You don't build an empire off a 1.4% cut of a $0.15 hamburger. 1183 01:20:01,697 --> 01:20:04,496 You build it by owning the land... 1184 01:20:04,497 --> 01:20:06,689 upon which that burger is cooked. 1185 01:20:07,579 --> 01:20:09,268 What you ought to be doing... 1186 01:20:09,269 --> 01:20:11,185 is buying up plots of land... 1187 01:20:11,186 --> 01:20:14,960 then turning around and leasing said plots to franchisees. 1188 01:20:14,961 --> 01:20:16,543 Who as a condition of their deal... 1189 01:20:16,544 --> 01:20:20,018 should be permitted to lease from you, and you alone. 1190 01:20:20,849 --> 01:20:22,821 This will provide you with two things. 1191 01:20:22,822 --> 01:20:25,473 1. A steady up front revenue stream... 1192 01:20:25,474 --> 01:20:26,474 money flows in before the first stake is in the ground. 1193 01:20:26,475 --> 01:20:31,497 2. Greater capital for expansion. 1194 01:20:31,498 --> 01:20:34,183 Which in turn fuels further land aquisition... 1195 01:20:34,184 --> 01:20:36,253 which in turn fuels further expansion... 1196 01:20:36,254 --> 01:20:38,707 and so on, and so on. 1197 01:20:42,833 --> 01:20:44,113 Land. 1198 01:20:46,415 --> 01:20:48,087 That's where the money is. 1199 01:20:48,088 --> 01:20:50,318 And more than that, control. 1200 01:20:51,569 --> 01:20:54,296 Control over the franchisee. 1201 01:20:54,297 --> 01:20:58,198 Fail to uphold quality standards, you cancel their lease. 1202 01:20:59,483 --> 01:21:02,842 Control over Dick and Mac. 1203 01:21:03,078 --> 01:21:07,846 End result, you'll have the banks and the franchisees in the palm of your hand. 1204 01:21:09,004 --> 01:21:12,915 If I were to do this, the brothers, they uh... 1205 01:21:15,582 --> 01:21:19,473 - effectively would be... - Yes. 1206 01:21:22,958 --> 01:21:23,697 So... 1207 01:21:25,505 --> 01:21:27,252 What do you say Ray? 1208 01:21:43,361 --> 01:21:47,995 We'll need backing. I've arranged meetings with investors and financial institutions. 1209 01:21:47,996 --> 01:21:51,199 The center of town which is the only oversaturated aspect... 1210 01:21:53,694 --> 01:21:56,047 Has anyone here ever eaten at McDonald's? 1211 01:21:56,048 --> 01:21:58,237 This population growth is going to enable us to expand... 1212 01:22:00,644 --> 01:22:03,931 The figures are exaggerated but they're fully supported by the numericals. 1213 01:22:03,932 --> 01:22:06,313 In fact, we erred on the side of caution with these. 1214 01:22:06,314 --> 01:22:06,860 He's being conservative. 1215 01:22:06,861 --> 01:22:10,367 Mine, based on gut, and my gut tells me those numbers are low. 1216 01:22:10,368 --> 01:22:12,536 McDonald's, growing quick as a hick. 1217 01:22:12,537 --> 01:22:14,640 I'm Harry Sonneborn, this is Ray Kroc. 1218 01:22:14,675 --> 01:22:18,483 Hurry over to McDonald's. Now serving family communities from coast to coast. 1219 01:22:18,749 --> 01:22:22,992 You're probably only minutes away from America's favorite restaurant. 1220 01:22:24,083 --> 01:22:27,486 McDonald's fast service is the perfect answer for parties, 1221 01:22:27,487 --> 01:22:31,080 birthday lunches, and family meals any time. 1222 01:22:31,177 --> 01:22:33,748 With no fuss or dishes to do. 1223 01:22:34,341 --> 01:22:36,765 It's America's greatest food value. 1224 01:22:37,024 --> 01:22:40,039 No wonder you see so many of your neighbors there. 1225 01:22:40,040 --> 01:22:44,499 If you want home quality cooking without the home work, try McDonald's. 1226 01:22:44,500 --> 01:22:46,963 Look for the Golden Arches at McDonald's. 1227 01:22:47,505 --> 01:22:49,166 The closest thing to home. 1228 01:22:59,627 --> 01:23:03,104 Have you heard of the Franchise Realty Corporation? 1229 01:23:03,238 --> 01:23:03,998 What is it? 1230 01:23:04,226 --> 01:23:08,447 I have no clue. Apparently Ray Kroc is president and C.E.O. 1231 01:23:12,815 --> 01:23:16,449 - Hiya Dick, how ya doin'? - Well if you really wanna know, I'm a tad miffed. 1232 01:23:16,450 --> 01:23:17,617 Why, what seems to be the problem? 1233 01:23:17,618 --> 01:23:20,551 - Franchise Realty Corporation. - What about it? 1234 01:23:21,045 --> 01:23:23,830 For starters, would you mind telling me what it is? 1235 01:23:24,330 --> 01:23:24,990 Oh nothing really. 1236 01:23:24,991 --> 01:23:28,269 Just a little something I created to provide leasing services... 1237 01:23:28,270 --> 01:23:29,270 you know, lend support to our new franchisees. 1238 01:23:29,271 --> 01:23:35,396 You know full well you can't do something like that without first clearing it. 1239 01:23:38,114 --> 01:23:40,826 Now, why would I need to do that? 1240 01:23:40,827 --> 01:23:44,980 Because as your deal states, any and all changes must be agreed to in writing. 1241 01:23:45,391 --> 01:23:47,955 - Except it's not a change. - Excuse me? 1242 01:23:48,620 --> 01:23:51,003 It's not a change. It's a company. 1243 01:23:52,942 --> 01:23:56,735 It's its own separate company, which puts it outside your purview. 1244 01:23:56,736 --> 01:24:00,193 Anything relating to McDonald's is within our purview. 1245 01:24:02,280 --> 01:24:04,180 Let me explain something to you Dick... 1246 01:24:04,906 --> 01:24:09,523 You boys have full say over what goes on inside the restaurants. 1247 01:24:09,983 --> 01:24:12,607 But outside, above, below... 1248 01:24:13,952 --> 01:24:16,551 your authority stops at the door. 1249 01:24:17,053 --> 01:24:18,518 And at the floor. 1250 01:24:19,893 --> 01:24:20,847 Alright? 1251 01:24:30,166 --> 01:24:31,178 What is he saying? 1252 01:24:31,179 --> 01:24:33,086 He's buying the land. 1253 01:24:34,246 --> 01:24:35,314 Our land? 1254 01:24:36,922 --> 01:24:38,058 Get one of the map. 1255 01:24:38,059 --> 01:24:42,092 Make sure to get this and we wanna get all the pins in there. 1256 01:24:44,582 --> 01:24:45,948 You sure you see this? 1257 01:24:47,399 --> 01:24:49,249 Alright. How about one at the desk? 1258 01:24:59,877 --> 01:25:01,441 Make sure you get that in focus. 1259 01:25:02,642 --> 01:25:04,700 K, smile. Good, good, good, good. 1260 01:25:08,862 --> 01:25:10,057 Delivery! 1261 01:25:13,052 --> 01:25:14,094 Where do ya want these? 1262 01:25:14,887 --> 01:25:15,939 Ray... 1263 01:25:17,559 --> 01:25:18,854 I've thought it over. 1264 01:25:20,142 --> 01:25:21,070 Approved. 1265 01:25:24,071 --> 01:25:24,883 Really? 1266 01:25:25,309 --> 01:25:27,177 - Thank you. - No, thank you. 1267 01:25:27,538 --> 01:25:29,964 It's a wizz bang idea and you're the one who thought of it. 1268 01:25:30,685 --> 01:25:33,498 Well we're deeply honored to serve as your test market. 1269 01:25:33,878 --> 01:25:36,547 The hell with that. I'm gonna roll this out nationally. 1270 01:25:37,513 --> 01:25:41,107 You seen the latest copy of RBM? Hot off the press. 1271 01:25:44,703 --> 01:25:45,858 Ray, good for you. 1272 01:25:55,745 --> 01:25:57,989 It's about 10 miles south of downtown... 1273 01:25:57,990 --> 01:26:00,297 They're building a brand new sports stadium there. 1274 01:26:00,298 --> 01:26:01,396 Yeah, I read about it. 1275 01:26:01,397 --> 01:26:04,449 We're getting a profesional baseball and football team, they'll both be playing there. 1276 01:26:04,450 --> 01:26:06,780 I think I know where you're headed with this. 1277 01:26:07,457 --> 01:26:11,863 A 40,000 seat stadium just a stone's throw away? Imagine the foot traffic. 1278 01:26:11,864 --> 01:26:14,233 Hungry families looking for a bite to eat after the game. 1279 01:26:14,582 --> 01:26:16,335 Or before? Whenever. 1280 01:26:16,336 --> 01:26:17,274 Exactly. 1281 01:26:17,809 --> 01:26:18,268 Yeah. 1282 01:26:20,885 --> 01:26:22,360 You think big, don't ya Joan? 1283 01:26:25,791 --> 01:26:27,190 Is there any other way to? 1284 01:26:30,716 --> 01:26:32,560 Well, you'd be surprised. 1285 01:26:35,466 --> 01:26:40,280 A lot of people are afraid of taking a chance, to you know, reach for greatness. 1286 01:26:42,393 --> 01:26:43,885 That's so sad. 1287 01:26:44,574 --> 01:26:45,915 I agree. 1288 01:26:46,271 --> 01:26:47,360 Ambition. 1289 01:26:47,995 --> 01:26:49,543 That's the stuff in life. 1290 01:26:51,286 --> 01:26:53,811 What was that saying? 1291 01:26:54,781 --> 01:26:58,014 - Fortune favors the bold. - Absolutely. 1292 01:27:03,371 --> 01:27:05,290 Just look at you. 1293 01:27:09,287 --> 01:27:11,652 You calling me bold, Joan? 1294 01:27:12,475 --> 01:27:16,225 You don't build a restaurant empire acting like a timid little mouse. 1295 01:27:41,904 --> 01:27:43,522 That's a fast growing area. 1296 01:27:43,523 --> 01:27:46,665 And cheaper. You're talking a good 15% less per acre. 1297 01:27:47,142 --> 01:27:49,339 - I still think Houston's a better location. - Ray? 1298 01:27:49,340 --> 01:27:51,022 - Yeah. - Dick's on line 1. 1299 01:27:51,529 --> 01:27:52,876 Well. 1300 01:28:00,785 --> 01:28:04,402 - Hiya Dick. - I just received a very disconcerting call. 1301 01:28:04,502 --> 01:28:05,155 Oh? 1302 01:28:06,078 --> 01:28:09,722 From Buddy Jepson, our operator in Sacramento. 1303 01:28:10,039 --> 01:28:11,868 I'm very aware of who Buddy Jepson is. 1304 01:28:11,869 --> 01:28:14,197 He told me he received a shipment this morning. 1305 01:28:14,198 --> 01:28:14,935 Oh, it arrived. 1306 01:28:15,499 --> 01:28:17,069 You are way out of line, Ray. 1307 01:28:17,529 --> 01:28:20,644 Hey I didn't expect that to get there until Friday at the earliest. 1308 01:28:20,645 --> 01:28:26,130 Would you mind telling me what you are doing shipping 4 cases of Instamix to one of our operators? 1309 01:28:27,540 --> 01:28:31,173 Look, if you don't wanna make a profit, that's fine. 1310 01:28:31,174 --> 01:28:32,893 But don't stop the rest of us. 1311 01:28:32,894 --> 01:28:33,878 Us? 1312 01:28:33,879 --> 01:28:36,746 Us, as in everyone but you. 1313 01:28:36,747 --> 01:28:37,736 Who did you send them to? 1314 01:28:37,737 --> 01:28:38,991 Everyone but you. 1315 01:28:40,405 --> 01:28:43,938 You have no right. You are to stop this instant, is that clear? 1316 01:28:46,012 --> 01:28:48,722 - Nah. - What the hell does that mean, nah? 1317 01:28:48,723 --> 01:28:50,998 You will abide by the terms of your deal. 1318 01:28:53,178 --> 01:28:56,716 I am through taking marching orders from you... 1319 01:28:56,717 --> 01:28:59,239 you and your endless parade of NO's. 1320 01:28:59,240 --> 01:29:02,271 Constantly cowering in the face of progress. 1321 01:29:02,272 --> 01:29:05,197 If phony powdered milkshakes is your idea of progress... 1322 01:29:05,198 --> 01:29:08,864 you have a profound misunderstand of what McDonald's is about. 1323 01:29:09,405 --> 01:29:12,870 I have a far greater understanding of McDonald's than you two yokles. 1324 01:29:12,871 --> 01:29:13,594 What? 1325 01:29:13,595 --> 01:29:15,786 You will do as we say. 1326 01:29:16,161 --> 01:29:17,143 Nope. 1327 01:29:18,737 --> 01:29:20,306 You have a contract! 1328 01:29:27,055 --> 01:29:30,276 You know, contracts are like hearts... 1329 01:29:31,049 --> 01:29:32,411 they're made to be broken. 1330 01:29:47,141 --> 01:29:49,082 Could you please pass the salt? 1331 01:29:52,227 --> 01:29:53,064 Thank you. 1332 01:30:06,436 --> 01:30:08,089 I want a divorce. 1333 01:30:34,401 --> 01:30:36,885 When trying to quietly settle a divorce... 1334 01:30:36,886 --> 01:30:39,407 the first thing to ask is, what will she want? 1335 01:30:39,408 --> 01:30:42,076 And, is her request reasonable and equitable? 1336 01:30:42,077 --> 01:30:46,893 In terms of marital property there's the house, and car, savings and checking accounts... 1337 01:30:46,894 --> 01:30:48,093 - Insurance... - Just give it to her. 1338 01:30:48,094 --> 01:30:49,358 House, car, insurance. 1339 01:30:52,595 --> 01:30:54,093 What about the business? 1340 01:30:57,316 --> 01:30:58,368 Nope. 1341 01:30:59,799 --> 01:31:01,879 Ray, ya have to understand... 1342 01:31:01,880 --> 01:31:03,488 - that she's the... - K. 1343 01:31:05,700 --> 01:31:07,197 Lemme explain somethin' to ya. 1344 01:31:09,510 --> 01:31:11,681 It's never gonna happen. 1345 01:31:13,980 --> 01:31:19,899 I'd sooner die than give her one single share in McDonald's. 1346 01:31:25,223 --> 01:31:29,773 It's not so simple. The brothers are your business partners. You signed this contract. 1347 01:31:29,844 --> 01:31:31,126 Make it go away. 1348 01:31:31,753 --> 01:31:33,592 And I don't care what it takes. 1349 01:31:35,252 --> 01:31:36,544 It's gonna cost ya. 1350 01:32:05,215 --> 01:32:08,130 'New Flavor, Strawberry' 'Maybe you'll like this one, best, Ray' 1351 01:32:12,759 --> 01:32:16,049 I'm looking at a letterhead with the name McDonald's on it. 1352 01:32:16,050 --> 01:32:17,536 You care to explain? 1353 01:32:17,537 --> 01:32:21,061 It was confusing. People didn't even know it had anything to do with McDonald's. 1354 01:32:21,062 --> 01:32:25,460 What's confusing is you calling yourself 'The McDonald's Corporation'. 1355 01:32:25,461 --> 01:32:28,299 People will think it's the whole company, not just the real estate arm... 1356 01:32:28,300 --> 01:32:30,989 which we strongly suspect is what you hope! 1357 01:32:31,909 --> 01:32:34,403 You put Dick's arches on your letterhead? 1358 01:32:34,404 --> 01:32:35,404 This is not your company, Ray. 1359 01:32:37,901 --> 01:32:40,241 - Do you understand that!?!? - Mac, don't get upset. 1360 01:32:40,795 --> 01:32:43,910 We came up with the speedy system, not you. 1361 01:32:43,911 --> 01:32:45,533 Us. What have you ever come up with? 1362 01:32:45,534 --> 01:32:46,703 Can you name one thing? 1363 01:32:46,704 --> 01:32:48,629 You can't, and you never have, and you never will... 1364 01:32:48,630 --> 01:32:51,657 because you are a leech, Ray. You are a professional leech. 1365 01:32:50,657 --> 01:32:53,230 You know what I came up with, Mac? 1366 01:32:51,658 --> 01:32:53,230 You know what I came up with, Mac 1367 01:32:53,231 --> 01:32:56,702 A concept. I came with the concept of winning. 1368 01:32:56,703 --> 01:32:57,790 Lemme talk to him. 1369 01:32:57,791 --> 01:33:00,375 While you two boys were content to sit back and become a couple of also-rans... 1370 01:33:01,183 --> 01:33:03,025 I wanna take the future. I wanna win. 1371 01:33:03,026 --> 01:33:06,167 And you don't get there by being some "aw shucks" guy sap. 1372 01:33:06,168 --> 01:33:08,174 There's no place in business for people like that. 1373 01:33:08,175 --> 01:33:09,590 Business is war. 1374 01:33:09,722 --> 01:33:12,426 It's dog eat dog, rat eat rat. 1375 01:33:12,427 --> 01:33:17,137 If my competitor were drowning, I'd walk over and put a hose right in his mouth. 1376 01:33:21,417 --> 01:33:22,578 Can you say the same? 1377 01:33:32,737 --> 01:33:34,248 I can't. 1378 01:33:35,388 --> 01:33:36,484 Nor would I want to. 1379 01:33:37,547 --> 01:33:39,062 Hence, your single location. 1380 01:33:40,689 --> 01:33:43,963 - We want you out of this company, Ray. - Mac, how do you propose we do that? 1381 01:33:43,964 --> 01:33:45,733 We will sue you, whatever it takes. 1382 01:33:45,734 --> 01:33:46,734 And you'd probably win. 1383 01:33:46,735 --> 01:33:48,708 But you can't afford to sue me. 1384 01:33:48,709 --> 01:33:50,934 I'd bury you in court costs alone. 1385 01:33:50,935 --> 01:33:56,681 Mac, I'm the president and C.E.O. of a major corporation with land holdings in 17 states... 1386 01:33:56,682 --> 01:33:58,659 You run a burger stand in the desert. 1387 01:33:59,854 --> 01:34:01,258 I'm national. 1388 01:34:02,045 --> 01:34:03,715 You're fucking local. 1389 01:34:14,375 --> 01:34:15,042 Mac! 1390 01:34:21,153 --> 01:34:22,868 Are you following your eating plan? 1391 01:34:23,274 --> 01:34:23,865 Yes. 1392 01:34:23,866 --> 01:34:25,451 And you're checking your glucose levels... 1393 01:34:25,452 --> 01:34:27,919 and you're taking your medication on a consistant basis... 1394 01:34:28,181 --> 01:34:28,715 Yes. 1395 01:34:28,716 --> 01:34:32,024 - Regular walks, 20 minutes a day? - I'm on my feet all day. 1396 01:34:32,025 --> 01:34:32,908 Any stress? 1397 01:34:38,375 --> 01:34:39,136 Okay. 1398 01:34:39,137 --> 01:34:42,037 You need to watch that. That's a big contributing factor. 1399 01:34:42,967 --> 01:34:46,671 So as I said, your kidney function is currently at 50%. 1400 01:34:46,672 --> 01:34:48,926 Now 18 months ago it was 65%. 1401 01:34:49,524 --> 01:34:52,654 Any lower and you're at serious risk for kidney failure. 1402 01:34:54,555 --> 01:34:56,121 Okay, I'll check on you later. 1403 01:34:59,179 --> 01:35:00,701 - Thanks. - Thank you. 1404 01:35:09,538 --> 01:35:12,496 William who rode with Revere... 1405 01:35:13,166 --> 01:35:16,034 - How many letters? - 5, 4th letter 'E'. 1406 01:35:17,726 --> 01:35:19,050 Dawes. 1407 01:35:21,452 --> 01:35:22,606 Come in! 1408 01:35:25,414 --> 01:35:27,090 How ya feelin'? 1409 01:35:29,608 --> 01:35:32,748 Geez, sounded like somethin' spilled I followed it right to the phone. 1410 01:35:33,202 --> 01:35:36,093 I hear about the, accident. 1411 01:35:38,822 --> 01:35:40,177 I'll set it right here. 1412 01:35:43,473 --> 01:35:44,450 Dick. 1413 01:35:44,697 --> 01:35:46,384 There's a card in there. 1414 01:35:49,576 --> 01:35:51,043 Go ahead. 1415 01:35:51,044 --> 01:35:52,185 That's okay. 1416 01:35:52,186 --> 01:35:53,623 No, here. Just... 1417 01:35:54,255 --> 01:35:55,524 You're gonna be happy. 1418 01:36:06,908 --> 01:36:08,009 What's this? 1419 01:36:09,056 --> 01:36:10,202 What's it look like? 1420 01:36:10,203 --> 01:36:11,669 A blank check. 1421 01:36:15,313 --> 01:36:19,097 Then that's uh... that's probably what it is. 1422 01:36:19,876 --> 01:36:20,904 What are you buying? 1423 01:36:29,081 --> 01:36:29,941 Okay. 1424 01:36:30,649 --> 01:36:31,842 You get better... 1425 01:36:32,555 --> 01:36:38,159 You get up on your feet in no time, and we'll talk. Alright? 1426 01:36:39,153 --> 01:36:39,751 Dick. 1427 01:37:11,147 --> 01:37:13,010 We will never beat him. 1428 01:37:14,943 --> 01:37:17,270 We will never be rid of him. 1429 01:37:27,591 --> 01:37:29,603 Dick McDonald's on the line. 1430 01:37:40,546 --> 01:37:42,208 Hello Dick. 1431 01:37:42,732 --> 01:37:44,559 2.7 million. 1432 01:37:44,690 --> 01:37:47,398 That's a million for each of us after taxes. 1433 01:37:49,857 --> 01:37:54,711 And, 1% of the company's profits in perpetuity. 1434 01:37:56,116 --> 01:37:58,464 That's outrageous. That's borderline extortion. 1435 01:37:58,465 --> 01:38:00,330 That's a bunch of bullshit. BULLSHIT! 1436 01:38:00,331 --> 01:38:03,026 - I know it seems like a lot of money now. - Yeah, it seems like a lot of money any time. 1437 01:38:03,027 --> 01:38:04,634 And they want one other thing. 1438 01:38:04,814 --> 01:38:05,374 What? 1439 01:38:05,870 --> 01:38:07,447 - San Bernardino. - Nah ah. 1440 01:38:07,448 --> 01:38:08,168 No way. 1441 01:38:08,075 --> 01:38:10,925 To give to their long-time employees as a gift. 1442 01:38:10,926 --> 01:38:14,557 I need the profits from San Bernardino in order to pay off the purchase loan. 1443 01:38:14,977 --> 01:38:19,105 I've spoken about it at length with their lawyers it's unfortunately, non-negotiable. 1444 01:38:20,916 --> 01:38:24,738 Our client agrees fully with your conditions of sale, with one exception... 1445 01:38:25,316 --> 01:38:29,640 Your 1% cut of future corporate earnings will have to be carried out on a handshake basis. 1446 01:38:32,400 --> 01:38:36,029 It's my investor group. The financing is contigent on... 1447 01:38:36,386 --> 01:38:37,899 leaving that out of the contract... 1448 01:38:37,900 --> 01:38:42,074 and unfortunately this deal just doesn't happen, it doesn't get financed unless you leave it out of the contract. 1449 01:38:42,075 --> 01:38:45,569 because unfortunately that's a deal breaker for them. 1450 01:38:50,465 --> 01:38:52,583 Look fellas... 1451 01:38:52,584 --> 01:38:55,212 you'll get your full royalties, alright? 1452 01:38:59,308 --> 01:39:00,522 You got my word on that. 1453 01:39:01,236 --> 01:39:02,486 Dick, Mac... 1454 01:39:05,020 --> 01:39:06,294 Let's make a deal. 1455 01:39:15,142 --> 01:39:16,124 Alright. 1456 01:39:17,073 --> 01:39:22,437 Alright gentlemen, turn to page 4 of your contract and that's the first set of signatures we need to go over. 1457 01:40:08,266 --> 01:40:10,933 I just have to ask you one thing. 1458 01:40:10,934 --> 01:40:12,587 Somethin' I've never understood. 1459 01:40:12,588 --> 01:40:13,752 Alright. 1460 01:40:15,774 --> 01:40:18,473 That day we met, when we gave you the tour... 1461 01:40:18,924 --> 01:40:20,341 Uh huh. What about it? 1462 01:40:20,531 --> 01:40:21,930 We showed you everything. 1463 01:40:23,207 --> 01:40:25,892 The whole system, all of our secrets. We were an open book. 1464 01:40:26,517 --> 01:40:29,019 - So why didn't you just... - Steal it? 1465 01:40:29,020 --> 01:40:33,411 Just, grab your ideas and run off, start my own business... 1466 01:40:33,412 --> 01:40:35,188 using all those ideas of yours. 1467 01:40:35,189 --> 01:40:36,868 - It would have failed. - How do you know? 1468 01:40:36,869 --> 01:40:39,142 Am I the only one who got the kitchen tour? 1469 01:40:39,143 --> 01:40:42,108 You must have invited lots of people back there, huh? 1470 01:40:42,109 --> 01:40:43,259 And? 1471 01:40:43,267 --> 01:40:45,048 How many of them succeeded? 1472 01:40:45,780 --> 01:40:47,531 Lots of people started restaurants. 1473 01:40:47,532 --> 01:40:48,571 As big as McDonald's? 1474 01:40:48,572 --> 01:40:49,660 Of course not. 1475 01:40:49,802 --> 01:40:55,364 No one ever has and no one ever will because they all lacked that one thing... 1476 01:40:56,089 --> 01:40:57,833 that makes McDonald's special. 1477 01:40:57,834 --> 01:40:58,731 Which is? 1478 01:41:01,038 --> 01:41:03,237 Even you don't know what it is. 1479 01:41:03,238 --> 01:41:04,300 Enlighten me. 1480 01:41:05,759 --> 01:41:08,225 It's not just the system, Dick. 1481 01:41:09,014 --> 01:41:10,034 It's the name. 1482 01:41:10,585 --> 01:41:13,063 That glorious name, McDonald's. 1483 01:41:13,584 --> 01:41:17,293 It could be, anything you want it to be... 1484 01:41:17,294 --> 01:41:19,312 it's limitless, it's wide open... 1485 01:41:19,313 --> 01:41:21,345 it sounds, uh... 1486 01:41:21,936 --> 01:41:23,320 it sounds like... 1487 01:41:23,888 --> 01:41:25,606 it sounds like America. 1488 01:41:26,789 --> 01:41:29,660 That's compared to Kroc. What a crock. What a load of crock. 1489 01:41:29,661 --> 01:41:35,118 Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. 1490 01:41:35,119 --> 01:41:36,097 Kroc's. 1491 01:41:36,098 --> 01:41:38,575 But McDonald's, oh boy. 1492 01:41:38,576 --> 01:41:39,461 That's a beauty. 1493 01:41:40,347 --> 01:41:42,150 Yeah... 1494 01:41:42,733 --> 01:41:44,840 A guy named McDonald? 1495 01:41:46,189 --> 01:41:48,497 He's never gonna get pushed around in life. 1496 01:41:49,953 --> 01:41:51,769 That's clearly not the case. 1497 01:41:51,770 --> 01:41:57,695 So, you don't have a check for 1.35 million dollars in your pocket? 1498 01:42:03,189 --> 01:42:04,674 Bye Dick. 1499 01:42:05,500 --> 01:42:08,073 So if you can't beat 'em, buy 'em. 1500 01:42:10,922 --> 01:42:15,792 I remember the first time I saw that name stretched across your stand out there. 1501 01:42:17,032 --> 01:42:18,643 It was love at first sight. 1502 01:42:18,644 --> 01:42:21,327 I knew right then and there... 1503 01:42:22,036 --> 01:42:23,518 I had to have it. 1504 01:42:25,920 --> 01:42:27,190 And now I do. 1505 01:42:27,562 --> 01:42:29,268 You don't, have it. 1506 01:42:32,762 --> 01:42:34,046 You sure about that? 1507 01:42:37,456 --> 01:42:38,374 Bye Dick. 1508 01:42:46,214 --> 01:42:51,281 As per the terms of your agreement, while you are entitled to maintain ownership of this location... 1509 01:42:51,628 --> 01:42:55,831 you no longer have the right to call it, McDonald's, McDonald, or any other such variations... 1510 01:42:55,832 --> 01:42:58,896 so as to confuse or infringe upon the McDonald's trademark... 1511 01:42:59,380 --> 01:43:02,738 which is now the exclusive intellectual property of Mr. Raymond A. Kroc. 1512 01:43:02,739 --> 01:43:03,511 Thank you gentlemen. 1513 01:43:25,058 --> 01:43:26,154 It'll be alright. 1514 01:43:35,664 --> 01:43:38,677 Now, I know what you're thinkin'. 1515 01:43:39,286 --> 01:43:44,666 How the hell does a 52 year old, over-the-hill milkshake machine salesman... 1516 01:43:44,667 --> 01:43:51,150 build a fastfood empire with 16,000 restaurants, in 50 states, in 5 foreign countries... 1517 01:43:51,151 --> 01:43:56,311 wtih an annual revenue of in the neighborhood of $700,000,000.00... 1518 01:43:57,764 --> 01:43:58,781 One word... 1519 01:43:59,834 --> 01:44:01,575 PERSISTENCE. 1520 01:44:06,397 --> 01:44:10,784 Nothing in this world can take the place of good old persistence. 1521 01:44:11,292 --> 01:44:16,800 Talent won't. Nothing's more common than unsuccessful men with talent. 1522 01:44:17,589 --> 01:44:18,923 Genius won't. 1523 01:44:19,736 --> 01:44:22,489 Unrecognized genius is practically a clich�. 1524 01:44:22,490 --> 01:44:24,192 Education won't. 1525 01:44:24,193 --> 01:44:27,105 Why the world is full of educated fools. 1526 01:44:27,244 --> 01:44:31,969 Persistence and determination alone are all powerful. 1527 01:44:49,006 --> 01:44:52,116 Mr. Kroc., Bill Davison. 1528 01:44:52,117 --> 01:44:55,622 I'd like to do a profile of you pegged to your 100th location. 1529 01:44:55,623 --> 01:44:57,438 Sure, call my office. 1530 01:44:58,387 --> 01:44:59,098 Sure thing. 1531 01:45:00,048 --> 01:45:00,829 Alright. 1532 01:45:11,306 --> 01:45:13,468 It's these core principles... 1533 01:45:13,469 --> 01:45:16,041 that enabled me to rise to the top of a heap... 1534 01:45:16,042 --> 01:45:20,457 at a point in life when most men would be thinking about retirement. 1535 01:45:20,791 --> 01:45:23,531 Why, we appear to have that in common, governer Reagan. 1536 01:45:23,532 --> 01:45:27,167 Why, you were what, 55 when you started in politics? 1537 01:45:27,945 --> 01:45:30,866 That's why you make me look like a spring chicken. 1538 01:45:30,867 --> 01:45:32,568 Laugh, laugh, laugh. 1539 01:45:33,035 --> 01:45:36,172 Why, look at us. A couple of Illinois boys. 1540 01:45:36,173 --> 01:45:39,247 Made good. Only in America. 1541 01:45:41,283 --> 01:45:43,072 Only in America. 1542 01:45:43,073 --> 01:45:44,600 Only in America! 1543 01:45:45,599 --> 01:45:47,919 Now where was... Now where was I? 1544 01:45:47,920 --> 01:45:50,298 Ah yes. 1545 01:45:50,299 --> 01:45:51,374 The beginning. 1546 01:45:51,987 --> 01:45:54,572 The year was 1954. 1547 01:45:56,110 --> 01:45:57,406 The place... 1548 01:45:58,321 --> 01:45:59,712 Des Plaines, Illinois. 1549 01:46:00,321 --> 01:46:02,000 The car's out front now. 1550 01:46:02,001 --> 01:46:03,438 Be right down. 1551 01:46:28,987 --> 01:46:30,293 That's where it all started. 1552 01:46:33,599 --> 01:46:35,759 Right there on Lee Street. 1553 01:46:38,276 --> 01:46:39,855 McDonald's #1. 1554 01:47:09,716 --> 01:47:13,905 It was a typical, English American word... 1555 01:47:13,906 --> 01:47:16,121 it flowed, McDonald's. 1556 01:47:16,122 --> 01:47:19,233 I liked the sound of it. It sounded wholesome... 1557 01:47:19,234 --> 01:47:20,946 and it sounded geniune. 1558 01:47:20,947 --> 01:47:21,879 Ya know? 1559 01:47:22,241 --> 01:47:27,634 Uh... I don't like these uh... gimmick type names, you know? 1560 01:47:28,827 --> 01:47:33,628 Uh... burger this and burger that and all that kind of stuff. 1561 01:47:33,752 --> 01:47:37,466 McDonald's has got a nice sounding name. 1562 01:47:37,467 --> 01:54:46,760 transcribed by johnnyrio hope you enjoyed it :)